Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:


We’re going on holiday – but where? - New model shows process of choosing holiday destinations

Marketing has concentrated on our tastes and choices as consumers over recent years. Now two economists from the University of Alicante have tackled the same questions from a tourism perspective, using data from the Centre for Sociological Research (CIS), and have devised a model that shows how we decide upon a holiday destination.

In the study, published in the magazine Tourism Management, Juan Luis Nicolau and Francisco Más analysed data from 2,491 people gathered by the CIS, and reached the conclusion that the choosing of a holiday destination has various stages, which follow a hierarchy.

“People have a limited capacity for analysis, and this leads them to break down complex decisions into hierarchical processes and take into consideration a small number of critical variables at each level to make the decision-making process more manageable,” the authors of the study tell SINC.

“When confronted by a complex problem, the human brain ‘satisfies’ more than it ‘optimises’,” explains Nicolau. In this situation, “the individual will try to choose an option that is sufficiently satisfying, regardless of whether or not it is the best choice”, adds the scientist.

Alternatives to the traditional “sun and sand”

Out of various possible models, Nicolau and Más have drawn up one with a sequential structure. First a person decides whether or not they will go on holiday, and then they decide upon the type of destination. In this case, the researchers looked at two pairs of possible destinations within Spain – coastal or inland, and city or village.

Analysis of the data shows that tourists first choose whether the destination will be seaside or mountains, and then look at the urban features of the area. This order shows that “in countries such as Spain, inland tourism is firmly established in tourists’ minds as an alternative to traditional sun and sand holidays”, says Nicolau.

The research also covers two combinations of factors that influence tourists’ decisions – how much money they are prepared to spend in relation to their salary (price-salary) and also in relation to their motivation in choosing a particular destination (price-motivation).

The tourist/purchaser behaves in the same way as he or she does with any other consumer good, and tends to choose economic destinations. Even tourists with a higher income level prefer cheaper places, whether inland or on the coast. If a person is looking for peace and quiet, they are prepared to pay rather more, especially for a beach destination. Where the prime motivation is cultural interest, there does not seem to be any general trend.

“The results of this research have important strategic implications”, remarks Nicolau. Understanding tourist choice processes would enable tourism organisations to “design better marketing strategies, adapting them to those features they consider most important”, among them “tourists’ sensitivity to changes in prices”, stresses the researcher.

SINC Team | alfa
Further information:

More articles from Business and Finance:

nachricht Blockchain Set to Transform the Financial Services Market
28.09.2016 | HHL Leipzig Graduate School of Management

nachricht Paper or plastic?
08.07.2016 | University of Toronto

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Etching Microstructures with Lasers

Ultrafast lasers have introduced new possibilities in engraving ultrafine structures, and scientists are now also investigating how to use them to etch microstructures into thin glass. There are possible applications in analytics (lab on a chip) and especially in electronics and the consumer sector, where great interest has been shown.

This new method was born of a surprising phenomenon: irradiating glass in a particular way with an ultrafast laser has the effect of making the glass up to a...

Im Focus: Light-driven atomic rotations excite magnetic waves

Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion

Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...

Im Focus: New 3-D wiring technique brings scalable quantum computers closer to reality

Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.

"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...

Im Focus: Scientists develop a semiconductor nanocomposite material that moves in response to light

In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.

A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...

Im Focus: Diamonds aren't forever: Sandia, Harvard team create first quantum computer bridge

By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.

"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...

All Focus news of the innovation-report >>>



Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

Agricultural Trade Developments and Potentials in Central Asia and the South Caucasus

14.10.2016 | Event News

World Health Summit – Day Three: A Call to Action

12.10.2016 | Event News

Latest News

Greater Range and Longer Lifetime

26.10.2016 | Power and Electrical Engineering

VDI presents International Bionic Award of the Schauenburg Foundation

26.10.2016 | Awards Funding

3-D-printed magnets

26.10.2016 | Power and Electrical Engineering

More VideoLinks >>>