Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Movies to become unique to each viewer

18.10.2004


The recently launched EU project ’New Media for a New Millennium’ (NM2) is developing a set of software tools aimed at creating a new media genre. In the same way that TV did not just provide radio with pictures, NM2 aims to be the catalyst for entirely new genres of audiovisual media.



The project will enable viewers to watch a personalised production from a larger pool of original content. By illustration, viewers could elect to watch a short romantic production of a movie like Star Wars - Attack of the Clones, or only those parts of a historical documentary that relate to art, or their own versions of reality TV shows like Big Brother.

To enable this new media genre, NM2 will create innovative production tools that will ensure all personalised versions of the media are attractive and engaging. In addition, NM2 will create a new mechanism for retrieving media content and creating the personalised stories. The enabling technologies behind this new form of multimedia storytelling include broadband connectivity, cheap mass storage, intelligence at the edge of data networks, and object-based media techniques.


Peter Stollenmayer from Eurescom, NM2’s co-ordinator, said: "Media productions in digital formats will soon become user driven. This new experience is interactive, personalised and based on developing new ideas about non-linear narratives. Viewers will be able to interact directly with the medium and influence what they see and hear according to their personal tastes and wishes. Media users will no longer be passive viewers but become active engagers."

Dr. Doug Williams from BT, NM2’s technical project manager, said: "The three-year project has an ambitious aim: to identify a new mass market media genre. The new media genre will allow stories to be adapted, on the fly, for an individual viewer. We think this will be immensely attractive for viewers and for advertisers, but it means we have to think about the whole production process from concept to credits."

John Wyver from TV producer Illuminations Television Limited, a NM2 partner, said: "The software tool that we produce will be extremely sophisticated. It’s not just a matter of stringing together the romantic or action portions of a production. The tool has to know which bits fit together both visually, by observing the time-honoured rules that go into editing, and in terms of the story. Only then will the personalised version both make sense and be aesthetically pleasing."

Seven different media productions will provide the test cases for the NM2 production tools. These range from news reporting and documentaries through a quality drama serial to an experimental television production about love. NM2 brings together media creators, scholars and producers with communications engineers, software developers and social scientists in order to advance media development.

The 13 partners from eight European countries cover a wide range of skills and cultural backgrounds. As an Integrated Project under the 6th Framework Programme of the European Union, NM2 is partly financed by the European Commission.

Milon Gupta | alfa
Further information:
http://wwweurescom.de

More articles from Communications Media:

nachricht New cruise ship “Mein Schiff 1” features Fraunhofer 3D sound on board
05.09.2018 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

nachricht Small enclosure, big sound, clear speech
31.08.2018 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Ultra ultrasound to transform new tech

World first experiments on sensor that may revolutionise everything from medical devices to unmanned vehicles

The new sensor - capable of detecting vibrations of living cells - may revolutionise everything from medical devices to unmanned vehicles.

Im Focus: Flying Optical Cats for Quantum Communication

Dead and alive at the same time? Researchers at the Max Planck Institute of Quantum Optics have implemented Erwin Schrödinger’s paradoxical gedanken experiment employing an entangled atom-light state.

In 1935 Erwin Schrödinger formulated a thought experiment designed to capture the paradoxical nature of quantum physics. The crucial element of this gedanken...

Im Focus: Nanocellulose for novel implants: Ears from the 3D-printer

Cellulose obtained from wood has amazing material properties. Empa researchers are now equipping the biodegradable material with additional functionalities to produce implants for cartilage diseases using 3D printing.

It all starts with an ear. Empa researcher Michael Hausmann removes the object shaped like a human ear from the 3D printer and explains:

Im Focus: Elucidating the Atomic Mechanism of Superlubricity

The phenomenon of so-called superlubricity is known, but so far the explanation at the atomic level has been missing: for example, how does extremely low friction occur in bearings? Researchers from the Fraunhofer Institutes IWM and IWS jointly deciphered a universal mechanism of superlubricity for certain diamond-like carbon layers in combination with organic lubricants. Based on this knowledge, it is now possible to formulate design rules for supra lubricating layer-lubricant combinations. The results are presented in an article in Nature Communications, volume 10.

One of the most important prerequisites for sustainable and environmentally friendly mobility is minimizing friction. Research and industry have been dedicated...

Im Focus: Mission completed – EU partners successfully test new technologies for space robots in Morocco

Just in time for Christmas, a Mars-analogue mission in Morocco, coordinated by the Robotics Innovation Center of the German Research Center for Artificial Intelligence (DFKI) as part of the SRC project FACILITATORS, has been successfully completed. SRC, the Strategic Research Cluster on Space Robotics Technologies, is a program of the European Union to support research and development in space technologies. From mid-November to mid-December 2018, a team of more than 30 scientists from 11 countries tested technologies for future exploration of Mars and Moon in the desert of the Maghreb state.

Close to the border with Algeria, the Erfoud region in Morocco – known to tourists for its impressive sand dunes – offered ideal conditions for the four-week...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Our digital society in 2040

16.01.2019 | Event News

11th International Symposium: “Advanced Battery Power – Kraftwerk Batterie” Aachen, 3-4 April 2019

14.01.2019 | Event News

ICTM Conference 2019: Digitization emerges as an engineering trend for turbomachinery construction

12.12.2018 | Event News

 
Latest News

Brilliant glow of paint-on semiconductors comes from ornate quantum physics

17.01.2019 | Materials Sciences

Drones shown to make traffic crash site assessments safer, faster and more accurate

17.01.2019 | Information Technology

Ultra ultrasound to transform new tech

17.01.2019 | Physics and Astronomy

VideoLinks
Science & Research
Overview of more VideoLinks >>>