The Arts and Humanities Research Council (AHRC) has awarded £300,000 to the Institute of Railway Studies and Transport History, a joint initiative of the University and the NRM, to undertake the study. It will culminate in a major new exhibition opening in 2011 at the NRM.
Researchers will examine three critical periods in railway history spanning more than a century, to understand how rail companies developed commercial cultures that sought to build their markets and promote rail travel to the public.
They will focus on:
oca 1872-85, the railways’ ‘Ryanair’ era when the numerous private companies decisively shifted to a low-margin, high-volume business model that required them to build markets
oca 1923-39, a period of intense competition with road transport in which the ‘Big Four’ rail companies successfully engaged in a wide range of initiatives to maintain passenger level
oca 1965-77, the first post-Beeching era of the nationalised railway when British Rail in competition with the new motorway network, became one of the most widely recognised brands in the UK
Working with the NRM’s vast collections, the researchers will analyse how the rail companies were ahead of their time in using branding, aspirational marketing and corporate image-building, to further their businesses.
The project will culminate in an exhibition in a purpose-built gallery at the NRM, opening in late 2011 and running for at least 12 months. Key elements will then be incorporated into the museum’s permanent exhibitions, as part of the planned refurbishment of the NRM’s Great Hall.
Much of the project material will continue to be available to the public in Search Engine, the NRM’s new archive and research centre. The research project will also involve a series of academic papers and conference presentations,
Colin Divall, Professor of Railway Studies in the University’s Department of History and Head of the Institute, said: “I am thrilled that the railways’ role in developing modern patterns of travel will be so much better understood thanks to this study of the National Railway Museum’s wonderful collections of marketing material.”
The York grant is part of the AHRC’s £3.2 million Museum and Galleries Research Programme which is helping UK museums, galleries, archives and libraries to co-produce high quality research with universities, enabling them to better interpret and present their collections to a wider public.
David Garner | alfa
New players, standardization and digitalization for more rail freight transport
16.07.2018 | Fraunhofer-Institut für System- und Innovationsforschung (ISI)
A helping (Sens)Hand
11.04.2018 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
Max Planck researchers revel the nano-structure of molecular trains and the reason for smooth transport in cellular antennas.
Moving around, sensing the extracellular environment, and signaling to other cells are important for a cell to function properly. Responsible for those tasks...
Researchers at the University of New Hampshire have captured a difficult-to-view singular event involving "magnetic reconnection"--the process by which sparse particles and energy around Earth collide producing a quick but mighty explosion--in the Earth's magnetotail, the magnetic environment that trails behind the planet.
Magnetic reconnection has remained a bit of a mystery to scientists. They know it exists and have documented the effects that the energy explosions can...
Biochips have been developed at TU Wien (Vienna), on which tissue can be produced and examined. This allows supplying the tissue with different substances in a very controlled way.
Cultivating human cells in the Petri dish is not a big challenge today. Producing artificial tissue, however, permeated by fine blood vessels, is a much more...
Faster and secure data communication: This is the goal of a new joint project involving physicists from the University of Würzburg. The German Federal Ministry of Education and Research funds the project with 14.8 million euro.
In our digital world data security and secure communication are becoming more and more important. Quantum communication is a promising approach to achieve...
On Saturday, 10 November 2018, the research icebreaker Polarstern will leave its homeport of Bremerhaven, bound for Cape Town, South Africa.
19.11.2018 | Event News
09.11.2018 | Event News
06.11.2018 | Event News
20.11.2018 | Life Sciences
20.11.2018 | Life Sciences
20.11.2018 | Physics and Astronomy