Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

The ability to see beyond the boundaries of disciplines and industries is crucial in building new product markets

17.12.2007
MSc (Econ.) Tiina Ritvala defends her doctoral thesis in the area of international business with the title “Actors and Institutions in the Emergence of a New Field: A Study of the Cholesterol-Lowering Functional Foods Market” at the Helsinki School of Economics on Wednesday December 19th, 2007.

Rapid scientific and technological progress has resulted in the blurring of traditional industry boundaries and in the emergence of new product markets at the intersection of established industries. Ritvala’s doctoral research examines actors and institutions in a new market from the perspective of their interaction at the intersection of industries and geographical regions.

Ritvala explores the topic through the emergence of cholesterol-lowering functional foods, such as the plant sterol margarines of Raisio Group and Unilever. The regular use of such foods has been scientifically proved to reduce cholesterol and, hence, improve heart health. This innovation combines the food, pharmaceuticals and forest industries. In her doctoral research Ritvala concentrates in Finland and the U.S., where succeeding with functional foods have been particularly challenging. The research is mainly based on a wide range of interviews carried out with key researchers in the field, managers, authorities as well as associations and societies.

The dissertation research investigates the institutional change in the perceived relationship between dietary cholesterol and heart disease since the scientific research of the 1950s and the North Karelia project of the 1970s. The focus of the research is the later cross-industry cooperation in the cholesterol-lowering food innovation and its commercialization.

The results of the study imply that individual scientists are in a key position to create novel cross-disciplinary and cross-industry knowledge, which may release the old beliefs and create a legitimate base for a new market. The emergence of a new field is, however, a complex phenomenon which necessitates the participation of a wide range of actors. The study reveals that a brilliant invention or product does not sell by itself, but necessitates a broad base of support, the mobilisation of which appears to be tightly connected to the institutional structures of a particular time and space and power relations between industries. Instead of wrong strategic decisions stressed earlier, particularly established care practices were central in explaining the weak demand for the European cholesterol-lowering functional foods in the U.S. where the role of the pharmaceuticals industry is extremely strong. Hence, an actor in a new market must be able to assess institutional differences between host and home markets.

In contrast to the strong tendency of specialization in the development of societies, this research implies that a broad cross-disciplinary understanding at individual-level contributes to innovativeness at the intersection of established industries and disciplines. This result seems to point towards an interpretation that a broad individual-level perspective caused by limited resources is the strength of small countries and organisations. Ritvala urges management to encourage cross-disciplinary and cross-industry cooperation and to analyse institutional differences between markets during internationalisation.

Terhi Ollikainen | alfa
Further information:
http://www.hse.fi

More articles from Business and Finance:

nachricht Microtechnology industry is hiring – positive developments of past years continue
09.04.2018 | IVAM Fachverband für Mikrotechnik

nachricht RWI/ISL-Container Throughput Index with minor decline on a high overall level
20.03.2018 | RWI – Leibniz-Institut für Wirtschaftsforschung

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: New Strategy Against Osteoporosis

An international research team has found a new approach that may be able to reduce bone loss in osteoporosis and maintain bone health.

Osteoporosis is the most common age-related bone disease which affects hundreds of millions of individuals worldwide. It is estimated that one in three women...

Im Focus: AI & single-cell genomics

New software predicts cell fate

Traditional single-cell sequencing methods help to reveal insights about cellular differences and functions - but they do this with static snapshots only...

Im Focus: TU Graz Researchers synthesize nanoparticles tailored for special applications

“Core-shell” clusters pave the way for new efficient nanomaterials that make catalysts, magnetic and laser sensors or measuring devices for detecting electromagnetic radiation more efficient.

Whether in innovative high-tech materials, more powerful computer chips, pharmaceuticals or in the field of renewable energies, nanoparticles – smallest...

Im Focus: Tailored light inspired by nature

An international research team with Prof. Cornelia Denz from the Institute of Applied Physics at the University of Münster develop for the first time light fields using caustics that do not change during propagation. With the new method, the physicists cleverly exploit light structures that can be seen in rainbows or when light is transmitted through drinking glasses.

Modern applications as high resolution microsopy or micro- or nanoscale material processing require customized laser beams that do not change during...

Im Focus: NYUAD astrophysicist investigates the possibility of life below the surface of Mars

  • A rover expected to explore below the surface of Mars in 2022 has the potential to provide more insights
  • The findings published in Scientific Reports, Springer Nature suggests the presence of traces of water on Mars, raising the question of the possibility of a life-supporting environment

Although no life has been detected on the Martian surface, a new study from astrophysicist and research scientist at the Center for Space Science at NYU Abu...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

“Conference on Laser Polishing – LaP 2020”: The final touches for surfaces

23.07.2020 | Event News

Conference radar for cybersecurity

21.07.2020 | Event News

Contact Tracing Apps against COVID-19: German National Academy Leopoldina hosts international virtual panel discussion

07.07.2020 | Event News

 
Latest News

Manifestation of quantum distance in flat band materials

05.08.2020 | Physics and Astronomy

Discovery shows promise for treating Huntington's Disease

05.08.2020 | Health and Medicine

Rock debris protects glaciers from climate change more than previously known

05.08.2020 | Earth Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>