Subjects are video taped behind a one-way mirror.
Ever find using a product incredibly difficult and frustrating? Lack of product interface design-some have called it the "science of simplicity"--is usually the reason why companies that neglect this may find the consumer marketplace less than receptive-and customers less than satisfied. With this in mind, Siemens has inaugurated its third worldwide User Interface Design Lab. Located at Siemens Corporate Research (SCR) in Princeton, NJ, the lab has responsibility in the U.S. for evaluating user interfaces and evaluating how real users respond to potential products. The lab follows an interdisciplinary approach, employing a team of specialists from the fields of information technology, engineering, psychology, sociology, linguistics, as well as communication design. Siemens other two usability laboratories are located in Munich and Beijing.
| Innovation News
New cruise ship “Mein Schiff 1” features Fraunhofer 3D sound on board
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Small enclosure, big sound, clear speech
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Engineers create novel optical devices, including a moth eye-inspired omnidirectional microwave antenna
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