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UBIFRANCE provides French Insight Zone at Marketing Week Live

The French Trade Commission UBIFRANCE in London will unveil eight companies on the French Pavilion in the Insight Zone of the Marketing Week Live trade show, the UK's largest marketing event. This trade show will take place at the Olympia Exhibition Centre in London (UK) from 26 to 27 June 2013.

Organised by the French Trade Commission UBIFRANCE in the UK, the French Pavilion (Stands FP1 to FP8) in the Insight Zone of Marketing Week Live 2013 will showcase dynamic companies from across the market-research industry.

The eight exhibitors on the Pavilion will highlight cutting-edge data-collection methods and technologies that are currently used mainly in the French market, with, among them, a few agencies operating worldwide. Further details on each exhibitor are available upon request.

Cibles & Stratégies

With 27 years' experience, Cibles & Stratégies offers expertise in market research in key sectors such as retailing, banking, insurance, healthcare, property and fast-moving consumer goods (FMCG). In order to anticipate consumer habits and needs through creative and innovative approaches, the company combines tools and methods, such as quantitative and qualitative approaches, along with geographic information systems (GIS) and computer-assisted web interviewing (CAWI).

Cyble Marketing

With over 30 years' experience in qualitative and quantitative research, Cyble Marketing works in collaboration with its clients to help them understand customers' perceptions of products. Through tailor-made research projects, the company enables its clients to test products, concepts, ideas and messages using sophisticated market-research techniques.

D'CAP Research

D'CAP Research is a qualitative market-research agency specialised in insight, brand and innovation strategy using innovative and collaborative techniques, including ethnography and web listening. At the trade show, D'CAP Research will unveil Net-Conversations® — an exclusive piece of web-listening software that collects a representative sample of spontaneous conversations on a specific topic and extensively analyses this sample using natural language processing (NLP).

EFG Worldwide

EFG Worldwide, which is a subsidiary of the Paris-based MV2 Group, is dedicated to providing qualitative and quantitative fieldwork. The company operates as a one-stop shop in order to meet the requirements of market-research companies, offering worldwide co-ordination and production of quality fieldwork.

Lb Qualitative Research

Using qualitative studies, Lb Qualitative Research aims to understand both French and international consumer needs in order to transform these needs into innovative products that integrate all sensory dimensions necessary for a memorable experience. The company is made up of four expert researchers based in the heart of Paris that work with a range of FMCG clients.


MSM SAS is an international, full-service market-research agency. The company offers an extensive range of qualitative research methodologies, including ethnography, semiotics, sequential recycling, in-store analysis and idea generation. MSM also owns an online platform and has a department fully dedicated to international research.

Soft Concept

With thousands of clients worldwide, Soft Concept is the French leader in the field of survey and reporting software. The company provides end-users with the latest innovations in order to create and exploit value-added applications. Soft Concept has a unique range of solutions for the handling of all possible data-collection operations. These solutions include voting pads and tools to undertake mobile surveys, telephone interviews and web/intranet surveys.

Stephenson Etudes

Stephenson Etudes is a specialist in recruitment for both qualitative and quantitative research that has over 15 years' experience and a panel of over 130,000 consumers throughout France. On top of recruitment for market-research surveys, the company also offers related services including translation and transcription, while handling all the logistical aspects of company fieldwork.

About The French Trade Commission UBIFRANCE

The French Trade Commission UBIFRANCE in London facilitates trade development between France and the UK. UBIFRANCE offers a wide range of services to French-based companies, so as to assist them in their business activities within the UK. As such, it organises B2B events in the form of conferences and networking opportunities.

The French Pavilion will be spread across Stands FP1 to FP8 in the Insight Zone of Marketing Week Live, which will take place at the Olympia Exhibition Centre in London (UK) from 26 to 27 June 2013.

Journalists wishing to visit any of the above companies during Marketing Week Live should contact Ms Katherine Woods, Press Officer of the French Trade Commission UBIFRANCE in London.

For further information about the Insight Zone at Marketing Week Live, please go to:

For further information about UBIFRANCE in the UK, please go to:

For further information, please contact :

Quote ref. : FTPB3850
Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640

Katherine Woods | UBIFRANCE
Further information:

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