Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Using instead of owning: the ‘sharing’ megatrend helps electromobility advance

12.09.2013
German car manufacturers are at long last rolling out serious electric cars to coincide with the IAA International Motor Show in Frankfurt.

But electromobility will only assert itself as a viable technology if it caters to consumers’ rapidly changing needs. The mobility experts at ISOE, Jutta Deffner and Konrad Götz, have been observing striking developments in this respect. The new ‘sharing’ megatrend clearly reveals the ‘using instead of owning’ mindset as that most likely to further the progress of e-mobility.

Electromobility is seen as a milestone in the quest to find future-proof means of getting around, with the latest sales figures and estimates for e-vehicles making for daily headlines in Germany. While the figures themselves are of course significant, the crucial task, according to ISOE analysts Jutta Deffner and Konrad Götz, is to boost the acceptance and attractiveness of e-mobility. A major area of ISOE research is ‘Mobility and urban spaces’, and it is here that the mobility experts have made some highly significant findings.

Results show that people are drawn to e-mobility when it is embedded in flexible usage concepts such as car sharing with a ‘one-way’ option. “There are already several suppliers on the market. Daimler led the way with car2go, and Citroen then followed with Multicity. Others are set to do the same with Free Floating,” says Konrad Götz. The Free Floating concept means that hire cars are no longer stationed on a fixed site but can be used anywhere in the city; the system is coordinated via smartphone. “Anyone can enjoy as much or as little electromobility as they need in order to get from A to B. People see this as an up-to-the-minute solution,” says mobility analyst Götz.

The idea of owning a private car is gradually eroding

A whole new culture of mobility is currently emerging as a result. “Many car drivers are no longer prepared to invest large sums of money in a private car which is going to be parked for most of the time rather than driven,” explains Jutta Deffner. They would much prefer to access a car as and when required. And they would like to combine it with other options such as the bike or public transport. “The conscious decision to use rather than own represents a new megatrend,” says Deffner. ‘Sharing’ is also beginning to appear in other areas such as international home exchange. For Jutta Deffner and Konrad Götz, the fact that today even private cars – from luxury saloons to small vans – are being shared via internet platforms indicates that the idea of owning a private car is gradually eroding.

“This explains why ‘car sharing’ is experiencing a boom like no other automotive business,” concludes Götz. And many people who are keen to lead an eco-friendly everyday life would welcome a car-sharing scheme that deployed low-noise e-cars with certified zero emissions. “Driving with zero emission along with a strong dose of ‘coolness’ in combination with smart options for hiring, using, loading and parking the car all amounts to sustainability without the killjoy factor, and that makes it suitable for everyday use,” sums up the lifestyle researcher.

Media contact:

Dr. Konrad Götz
Tel. +49 69 707 69 19-21
goetz@isoe.de
Dr. Jutta Deffner
Tel. +49 69 707 69 19-38
deffner@isoe.de
Melanie Neugart (press)
Tel. +49 69 707 69 19-51
neugart@isoe.de
ISOE – Institute for Social-Ecological Research, Frankfurt am Main
ISOE is one of the leading independent institutes engaged in sustainability research. For more than 20 years, the Institute has been providing background knowledge for decision-makers and viable concepts for the future directed at policy makers, the civil society and business/industry – both at regional and international level. Areas of research include water, energy, climate protection, mobility, urban space, biodiversity, population development, and utility supply systems.

Dr. Nicola Schuldt-Baumgart | ISOE
Further information:
http://www.isoe.de/en
http://www.isoe.de/en/media-activities/news-single/using-instead-of-owning-the-sharing-megatrend-helps-electromobility-advance/

More articles from Trade Fair News:

nachricht COMPAMED 2017: New manufacturing processes for customized products
06.12.2017 | IVAM Fachverband für Mikrotechnik

nachricht SYSTEMS INTEGRATION 2018 in Switzerland focuses on building blocks for industrial digitalization
20.11.2017 | IVAM Fachverband für Mikrotechnik

All articles from Trade Fair News >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Long-lived storage of a photonic qubit for worldwide teleportation

MPQ scientists achieve long storage times for photonic quantum bits which break the lower bound for direct teleportation in a global quantum network.

Concerning the development of quantum memories for the realization of global quantum networks, scientists of the Quantum Dynamics Division led by Professor...

Im Focus: Electromagnetic water cloak eliminates drag and wake

Detailed calculations show water cloaks are feasible with today's technology

Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...

Im Focus: Scientists channel graphene to understand filtration and ion transport into cells

Tiny pores at a cell's entryway act as miniature bouncers, letting in some electrically charged atoms--ions--but blocking others. Operating as exquisitely sensitive filters, these "ion channels" play a critical role in biological functions such as muscle contraction and the firing of brain cells.

To rapidly transport the right ions through the cell membrane, the tiny channels rely on a complex interplay between the ions and surrounding molecules,...

Im Focus: Towards data storage at the single molecule level

The miniaturization of the current technology of storage media is hindered by fundamental limits of quantum mechanics. A new approach consists in using so-called spin-crossover molecules as the smallest possible storage unit. Similar to normal hard drives, these special molecules can save information via their magnetic state. A research team from Kiel University has now managed to successfully place a new class of spin-crossover molecules onto a surface and to improve the molecule’s storage capacity. The storage density of conventional hard drives could therefore theoretically be increased by more than one hundred fold. The study has been published in the scientific journal Nano Letters.

Over the past few years, the building blocks of storage media have gotten ever smaller. But further miniaturization of the current technology is hindered by...

Im Focus: Successful Mechanical Testing of Nanowires

With innovative experiments, researchers at the Helmholtz-Zentrums Geesthacht and the Technical University Hamburg unravel why tiny metallic structures are extremely strong

Light-weight and simultaneously strong – porous metallic nanomaterials promise interesting applications as, for instance, for future aeroplanes with enhanced...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

AKL’18: The opportunities and challenges of digitalization in the laser industry

07.12.2017 | Event News

 
Latest News

A whole-body approach to understanding chemosensory cells

13.12.2017 | Health and Medicine

Water without windows: Capturing water vapor inside an electron microscope

13.12.2017 | Physics and Astronomy

Cellular Self-Digestion Process Triggers Autoimmune Disease

13.12.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>