Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Using instead of owning: the ‘sharing’ megatrend helps electromobility advance

12.09.2013
German car manufacturers are at long last rolling out serious electric cars to coincide with the IAA International Motor Show in Frankfurt.

But electromobility will only assert itself as a viable technology if it caters to consumers’ rapidly changing needs. The mobility experts at ISOE, Jutta Deffner and Konrad Götz, have been observing striking developments in this respect. The new ‘sharing’ megatrend clearly reveals the ‘using instead of owning’ mindset as that most likely to further the progress of e-mobility.

Electromobility is seen as a milestone in the quest to find future-proof means of getting around, with the latest sales figures and estimates for e-vehicles making for daily headlines in Germany. While the figures themselves are of course significant, the crucial task, according to ISOE analysts Jutta Deffner and Konrad Götz, is to boost the acceptance and attractiveness of e-mobility. A major area of ISOE research is ‘Mobility and urban spaces’, and it is here that the mobility experts have made some highly significant findings.

Results show that people are drawn to e-mobility when it is embedded in flexible usage concepts such as car sharing with a ‘one-way’ option. “There are already several suppliers on the market. Daimler led the way with car2go, and Citroen then followed with Multicity. Others are set to do the same with Free Floating,” says Konrad Götz. The Free Floating concept means that hire cars are no longer stationed on a fixed site but can be used anywhere in the city; the system is coordinated via smartphone. “Anyone can enjoy as much or as little electromobility as they need in order to get from A to B. People see this as an up-to-the-minute solution,” says mobility analyst Götz.

The idea of owning a private car is gradually eroding

A whole new culture of mobility is currently emerging as a result. “Many car drivers are no longer prepared to invest large sums of money in a private car which is going to be parked for most of the time rather than driven,” explains Jutta Deffner. They would much prefer to access a car as and when required. And they would like to combine it with other options such as the bike or public transport. “The conscious decision to use rather than own represents a new megatrend,” says Deffner. ‘Sharing’ is also beginning to appear in other areas such as international home exchange. For Jutta Deffner and Konrad Götz, the fact that today even private cars – from luxury saloons to small vans – are being shared via internet platforms indicates that the idea of owning a private car is gradually eroding.

“This explains why ‘car sharing’ is experiencing a boom like no other automotive business,” concludes Götz. And many people who are keen to lead an eco-friendly everyday life would welcome a car-sharing scheme that deployed low-noise e-cars with certified zero emissions. “Driving with zero emission along with a strong dose of ‘coolness’ in combination with smart options for hiring, using, loading and parking the car all amounts to sustainability without the killjoy factor, and that makes it suitable for everyday use,” sums up the lifestyle researcher.

Media contact:

Dr. Konrad Götz
Tel. +49 69 707 69 19-21
goetz@isoe.de
Dr. Jutta Deffner
Tel. +49 69 707 69 19-38
deffner@isoe.de
Melanie Neugart (press)
Tel. +49 69 707 69 19-51
neugart@isoe.de
ISOE – Institute for Social-Ecological Research, Frankfurt am Main
ISOE is one of the leading independent institutes engaged in sustainability research. For more than 20 years, the Institute has been providing background knowledge for decision-makers and viable concepts for the future directed at policy makers, the civil society and business/industry – both at regional and international level. Areas of research include water, energy, climate protection, mobility, urban space, biodiversity, population development, and utility supply systems.

Dr. Nicola Schuldt-Baumgart | ISOE
Further information:
http://www.isoe.de/en
http://www.isoe.de/en/media-activities/news-single/using-instead-of-owning-the-sharing-megatrend-helps-electromobility-advance/

More articles from Trade Fair News:

nachricht Bug-proof communication with entangled photons
22.06.2017 | Fraunhofer-Gesellschaft

nachricht LZH at the LASER World of Photonics 2017: Light for Innovation
16.06.2017 | Laser Zentrum Hannover e.V.

All articles from Trade Fair News >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Can we see monkeys from space? Emerging technologies to map biodiversity

An international team of scientists has proposed a new multi-disciplinary approach in which an array of new technologies will allow us to map biodiversity and the risks that wildlife is facing at the scale of whole landscapes. The findings are published in Nature Ecology and Evolution. This international research is led by the Kunming Institute of Zoology from China, University of East Anglia, University of Leicester and the Leibniz Institute for Zoo and Wildlife Research.

Using a combination of satellite and ground data, the team proposes that it is now possible to map biodiversity with an accuracy that has not been previously...

Im Focus: Climate satellite: Tracking methane with robust laser technology

Heatwaves in the Arctic, longer periods of vegetation in Europe, severe floods in West Africa – starting in 2021, scientists want to explore the emissions of the greenhouse gas methane with the German-French satellite MERLIN. This is made possible by a new robust laser system of the Fraunhofer Institute for Laser Technology ILT in Aachen, which achieves unprecedented measurement accuracy.

Methane is primarily the result of the decomposition of organic matter. The gas has a 25 times greater warming potential than carbon dioxide, but is not as...

Im Focus: How protons move through a fuel cell

Hydrogen is regarded as the energy source of the future: It is produced with solar power and can be used to generate heat and electricity in fuel cells. Empa researchers have now succeeded in decoding the movement of hydrogen ions in crystals – a key step towards more efficient energy conversion in the hydrogen industry of tomorrow.

As charge carriers, electrons and ions play the leading role in electrochemical energy storage devices and converters such as batteries and fuel cells. Proton...

Im Focus: A unique data centre for cosmological simulations

Scientists from the Excellence Cluster Universe at the Ludwig-Maximilians-Universität Munich have establised "Cosmowebportal", a unique data centre for cosmological simulations located at the Leibniz Supercomputing Centre (LRZ) of the Bavarian Academy of Sciences. The complete results of a series of large hydrodynamical cosmological simulations are available, with data volumes typically exceeding several hundred terabytes. Scientists worldwide can interactively explore these complex simulations via a web interface and directly access the results.

With current telescopes, scientists can observe our Universe’s galaxies and galaxy clusters and their distribution along an invisible cosmic web. From the...

Im Focus: Scientists develop molecular thermometer for contactless measurement using infrared light

Temperature measurements possible even on the smallest scale / Molecular ruby for use in material sciences, biology, and medicine

Chemists at Johannes Gutenberg University Mainz (JGU) in cooperation with researchers of the German Federal Institute for Materials Research and Testing (BAM)...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Plants are networkers

19.06.2017 | Event News

Digital Survival Training for Executives

13.06.2017 | Event News

Global Learning Council Summit 2017

13.06.2017 | Event News

 
Latest News

Study shines light on brain cells that coordinate movement

26.06.2017 | Life Sciences

Smooth propagation of spin waves using gold

26.06.2017 | Physics and Astronomy

Switchable DNA mini-machines store information

26.06.2017 | Information Technology

VideoLinks
B2B-VideoLinks
More VideoLinks >>>