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French Pavilion to highlight country’s innovation at Internet World 2010

The Trade Commission of the French Embassy in the UK will showcase 11 innovative companies from the internet and digital technology sectors on the French Pavilion at the Internet World trade show, to be held at Earl’s Court (in London) from 27 to 29 April 2010.

The French Pavilion (Stand E5080) at Earl’s Court 2 (in London) will offer a unique environment in which company representatives can discover new products and find potential clients and business partners. The exhibiting companies will showcase a range of innovative products across the internet and digital technology sectors. These companies are aiming to reinforce their professional contacts and explore new business opportunities between France and the UK.

Companies on the French stand are listed below; further information about the exhibitors is available on request.

1ère Position

1ère Position is a French-based company involved in search-based marketing and a specialist in social media. Made up of a team of 30 internet experts who are passionate about their field, the company explains that, “We have been living the internet culture since 1999.” 1ère Position offers a wide range of internet-based marketing services such as SEO, SEA, SMO, Affiliate, Web Analytics and Localisation. The company promotes ethical SEO, web usability and a permission-marketing approach. 1ère Position’s aim is to increase its clients’ online visibility, to boost web traffic, and to enhance brand awareness in the French market.

For further information, please go to:


Founded in 2006, blueKiwi describes itself as “the global conversation company”. The company sees its remit as educating companies as to how to engage the collective voices of the web in conversation, in order to help its clients make better decisions about products, services and business strategies. The blueKiwi Social Business Platform is the web specialist’s flagship product: it enables marketers and community managers to easily build, monitor and manage external communities, and to generate “the best conversations inside the company”, with a view to turning them into an actionable process.

The clients and partners of blueKiwi include leading global brands such as Alcatel-Lucent, BNP Paribas, Cap Gemini, Dassault Systemes, Microsoft, Nokia and Rainmaker. The company sums up its approach as: “Join the conversation, and turn fruitful conversations into real business actions.”

For further information, please go to:


blogSpirit has been an editor of software programs and a developer of online-community services since 2004. The company offers corporate, institutional and public-sector clients a range of blogging solutions (with the blogSpirit Edition product line) as well as management solutions for clients’ on-line communities (with the talkSpirit Edition product line).

The specialist company delivers its products and services through a large network of partners, including web agencies, communication agencies, interactive and digital marketing agencies, and consulting firms.

For further information, please go to:


Meteocity is the owner and developer of a range of databases and online media. The company is part of French-based group Oxygem. was set up in April 2007 and, three years on, the website boasts a reliable weather-forecast service as well as a live weather-news stream, accompanied by photos and video clips of weather events across the UK and worldwide. Weather Wherever also offers a free email service providing five-day weather forecasts for any chosen town in Britain. was launched in May 2009. The website and associated bi-weekly newsletters provide users with up-to-date travel information, travel tips and travel reviews for a range of international and British destinations.

The Multi-Brand Prize Draw, for its part, is a unique and innovative email-address recruitment solution aimed at enabling advertisers and websites to beef up their email databases quickly, with qualified email addresses delivered at a minimal cost.

Serious Factory

The company explains that, “At Serious Factory, we strongly believe that real-time 3D is emerging as the new media type for the web.” The team at Serious Factory has witnessed a clear and rising interest in exploiting real-time 3D in web applications in order to add value, to create immersive experiences, and to deliver information in a more meaningful way.

The combined effect of higher network bandwidth and increased graphics processing power is enabling the roll-out of compelling 3D consumer experiences, which range from web-based games and online virtual worlds to advanced simulations and the deployment of sophisticated programmes for education and training.

Serious Factory has positioned itself as an important developer of interactive, real-time 3D and multimedia software for a diverse range of markets and applications. From video games and online 3D showrooms to 3D configurators, HD movies and vertical applications, Serious Factory’s focus has been to develop advanced and sophisticated 3D applications for a superior online performance.

For further information, please go to:


Created in 2004 by Jean-Luc Wernoth and based in Paris, Store-Factory is a leading player in customized e-stores in France, with more than 1,800 e-stores at the end of 2009. J-L Wernoth, Store-Factory’s CEO, has a proven track record in electronic commerce: as an executive at Carrefour Group, the second largest retail group worldwide, he initiated and launched Ooshop, the first e-commerce website developed by Carrefour.

Store-Factory offers a simple, efficient and all-inclusive service package at €50 per month; the offer can be tested by interested parties without commitment. This unique package frees merchants from technical constraints, so that they can focus all their efforts on sales, with all the benefits this can generate for their business.

For further information, please go to:

Sud de France Export

Sud de France Export, as the economic development agency for the region of Languedoc-Roussillon (in the south of France), supports companies based in the region in their international development.

The Languedoc-Roussillon booth will feature leading companies in e-commerce, e-marketing, online advertising, Web 2.0 applications, web-based usability, as well as Design & Build applications for websites, thus showcasing the latest technologies to come out of the region at the Internet World 2010 trade show.

Four innovative companies from the region will exhibit on the Sud de France booth in order to promote their know-how in software and web development.

Yooda specialises in dedicated web-based solutions for referencing professionals. Yooda has been developing tools to assist and monitor referencing in search engines such as Google, Yahoo, or MSN, among others.

Weezbe stresses the fact that it is “the first multi-channel e-commerce platform that centralizes all distribution channels, orders, transactions and stocks”, thus offering companies new marketing and distribution models on the internet.

Nosibay is launching Bubble Dock, a new kind of desktop application for Windows including dock functionalities (shortcuts, folder organisation, etc.), but also a widget engine coming with a free store that provides users with thousands of widgets, universes, RSS feeds, PodCasts, etc.

Oridao is a high-tech company developing Digital Trackers & Secured Traceability architectures based on the concept of origin and events authentication for process and field maintenance traceability applications.

For further information, please go to:


WISAFORCE aims to provide its clients with an advanced level of web-based performance, as compared to any of their competitors. This is achieved through making any website interactive and collaborative. The set of interactive functionalities developed by WISAFORCE enables the web user, in a user-friendly manner, to secure the immediate, real-time intervention of an on-line counsellor (over the telephone or by video link). WISAFORCE’s application aims to facilitate the dissemination of any data that the web user may be looking for, and to provide the necessary information in full duplex mode.

For further information, please go to:

About the Trade Commission of the French Embassy in the UK

The Trade Commission of the French Embassy in London promotes trade development between France and the UK by offering a range of services to French companies. The New Technologies Department organises B2B events in the form of conferences and networking opportunities, mainly in London.

The Internet World trade show will take place at Earl’s Court in London (UK) from 27 to 29 April 2010 between 9.30am and 5.00pm. (On the last day, the trade show closes at 4.00pm.) The French Pavilion can be found at Stand E5080, at Earl’s Court 2.

For further information, you can contact the Trade Commission in London directly, i.e. Ms Kate Ambler, Press Officer, or Ms Teresa Marshall, Trade Development Adviser (see below).

Mrs Teresa Marshall
Trade Development Adviser
New Technologies Department
French Trade Commission UBIFRANCE in the UK
Telephone (direct line): (00) (44) (0)207-024-3644

Further information:

Further reports about: End User Development Internet World Store-Factory

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