This according to PhD candidate Hannes Datta. Listening behaviour also appears to be a better predictor of sales figures than the number of ‘likes’ an artist gets on Facebook.
And although illegal music downloads certainly impact profits, these losses are compensated by that same group of downloaders. Hannes Datta will defend his dissertation on the digitisation of the music industry on 7 February Maastricht at University.
Datta hopes his research will provide the music industry with greater insight into consumer behaviour in order to help them structure their (shrinking) budgets more effectively. “Information on album buying behaviour is rather limited. We don’t know whether the consumer actually listens to and appreciates the music after they buy it. Digital information on the use of products and services will likely become crucial to their commercial success over the next ten years.” Managers who represent and promote multiple artists, for instance, can use this listening behaviour to determine the target audience in which they should invest their promotional budgets.
Hannes Datta will defend his dissertation ‘It’s in the way that you use it – Usage behaviour, sales performance and their interrelationships’ at 10:00 on Friday 7 February at Maastricht University.
Note for the press
For more information on the content of this press release, please contact Caroline Roulaux, press officer UM on +31 43 388 5229 or email email@example.com.
The UM Marketing & Communications Department can be contacted on +31 43 388 5222 or at firstname.lastname@example.org. For urgent matters outside office hours, please call +31 6 4602 4992.
Caroline Roulaux | idw
Noise can't hide weak signals from this new receiver
14.12.2015 | University of California - San Diego
Fraunhofer HHI and Red Bull Media House work together to develop new VLC technology applications
13.10.2015 | Fraunhofer-Institut für Nachrichtentechnik Heinrich-Hertz-Institut
Automobiles increase the mobility of their users. However, their maneuverability is pushed to the limit by cramped inner city conditions. Those who need to...
Advance in biomedical imaging: The University of Würzburg's Biocenter has enhanced fluorescence microscopy to label and visualise up to nine different cell structures simultaneously.
Fluorescence microscopy allows researchers to visualise biomolecules in cells. They label the molecules using fluorescent probes, excite them with light and...
NASA's follow-on to the successful ICESat mission will employ a never-before-flown technique for determining the topography of ice sheets and the thickness of sea ice, but that won't be the only first for this mission.
Slated for launch in 2018, NASA's Ice, Cloud and land Elevation Satellite-2 (ICESat-2) also will carry a 3-D printed part made of polyetherketoneketone (PEKK),...
In the last decades, sea level has been rising continuously – about 3.3 mm per year. For reef islands such as the Maldives or the Marshall Islands a sinister picture is being painted evoking the demise of the island states and their cultures. Are the effects of sea-level rise already noticeable on reef islands? Scientists from the ZMT have now answered this question for the Takuu Atoll, a group of Pacific islands, located northeast of Papua New Guinea.
In the last decades, sea level has been rising continuously – about 3.3 mm per year. For reef islands such as the Maldives or the Marshall Islands a sinister...
The ‘Internet of Things’ is growing rapidly. Mobile phones, washing machines and the milk bottle in the fridge: the idea is that minicomputers connected to these will be able to process information, receive and send data. This requires electrical power. Transistors that are capable of switching information with a single electron use far less power than field effect transistors that are commonly used in computers. However, these innovative electronic switches do not yet work at room temperature. Scientists working on the new EU research project ‘Ions4Set’ intend to change this. The program will be launched on February 1. It is coordinated by the Helmholtz-Zentrum Dresden-Rossendorf (HZDR).
“Billions of tiny computers will in future communicate with each other via the Internet or locally. Yet power consumption currently remains a great obstacle”,...
02.02.2016 | Event News
26.01.2016 | Event News
26.01.2016 | Event News
05.02.2016 | Life Sciences
05.02.2016 | Materials Sciences
05.02.2016 | Physics and Astronomy