Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

How to Leverage Social Media in Your Holiday Marketing Campaign

07.11.2011
With the holiday season fast approaching, Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research, offers the following strategies for how marketers can be better prepared and leverage the power of social media to strengthen their existing marketing campaign. With the right social media strategy, Wood says marketers can maximize brand exposure at very little cost.
Facebook
Between 9 a.m. and 5 p.m., consumers use Facebook more than television, according to Wood. Thirty percent of teen millennials (ages 15 to 17) surveyed spent time on the social network, vs. 24 percent who spent time with television. Among adult millennials (ages 18-34), 44 percent said they went on Facebook (presumably while at work or school) during this time period, while 28 percent watched television.
Twitter
The nature of advertising on Twitter (and Twitter applications) means that the ads often look very similar to the content on the social network and are therefore, at least in theory, more engaging for users. Wood cites a recent study which revealed that high-level Twitter users, who logged in more than 100 times a month, saw more than 1,000 ads during that time, and 20.40 percent of those users interacted with at least one ad a month. This statistic is compared to low-level users, those who logged in between 10 and 24 times a month, and interacted with ads only 4.41 percent of the time.
M-Commerce (shopping from mobile phone or tablet)
Due to increasing numbers of smartphone users — eMarketer forecasts a 50 percent increase in penetration of mobile shopping for 2011 — this could be the year that mobile makes a dent in holiday sales. Wood says that while mobile coupons are still a niche activity among mobile users, usage is growing at a fast pace. eMarketer estimates 9.5 percent of U.S. adult mobile users, or 19.8 million people, will use mobile coupons by the end of this year. One caveat, cautions Wood, is customer concern for privacy. Her recommendation for marketers is to use location-based delivery of coupons carefully.

Wood, an associate professor of marketing at Saint Joseph’s University in Philadelphia, can be reached for comment at nwood@sju.edu, 610-660-3452 or by calling University Communications at 610-660-1355.

Wood | Newswise Science News
Further information:
http://www.sju.edu

Further reports about: Campaign Facebook Holiday Twitter social network

More articles from Communications Media:

nachricht New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

nachricht On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: A quantum walk of photons

Physicists from the University of Würzburg are capable of generating identical looking single light particles at the push of a button. Two new studies now demonstrate the potential this method holds.

The quantum computer has fuelled the imagination of scientists for decades: It is based on fundamentally different phenomena than a conventional computer....

Im Focus: Turmoil in sluggish electrons’ existence

An international team of physicists has monitored the scattering behaviour of electrons in a non-conducting material in real-time. Their insights could be beneficial for radiotherapy.

We can refer to electrons in non-conducting materials as ‘sluggish’. Typically, they remain fixed in a location, deep inside an atomic composite. It is hence...

Im Focus: Wafer-thin Magnetic Materials Developed for Future Quantum Technologies

Two-dimensional magnetic structures are regarded as a promising material for new types of data storage, since the magnetic properties of individual molecular building blocks can be investigated and modified. For the first time, researchers have now produced a wafer-thin ferrimagnet, in which molecules with different magnetic centers arrange themselves on a gold surface to form a checkerboard pattern. Scientists at the Swiss Nanoscience Institute at the University of Basel and the Paul Scherrer Institute published their findings in the journal Nature Communications.

Ferrimagnets are composed of two centers which are magnetized at different strengths and point in opposing directions. Two-dimensional, quasi-flat ferrimagnets...

Im Focus: World's thinnest hologram paves path to new 3-D world

Nano-hologram paves way for integration of 3-D holography into everyday electronics

An Australian-Chinese research team has created the world's thinnest hologram, paving the way towards the integration of 3D holography into everyday...

Im Focus: Using graphene to create quantum bits

In the race to produce a quantum computer, a number of projects are seeking a way to create quantum bits -- or qubits -- that are stable, meaning they are not much affected by changes in their environment. This normally needs highly nonlinear non-dissipative elements capable of functioning at very low temperatures.

In pursuit of this goal, researchers at EPFL's Laboratory of Photonics and Quantum Measurements LPQM (STI/SB), have investigated a nonlinear graphene-based...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Marine Conservation: IASS Contributes to UN Ocean Conference in New York on 5-9 June

24.05.2017 | Event News

AWK Aachen Machine Tool Colloquium 2017: Internet of Production for Agile Enterprises

23.05.2017 | Event News

Dortmund MST Conference presents Individualized Healthcare Solutions with micro and nanotechnology

22.05.2017 | Event News

 
Latest News

Physicists discover mechanism behind granular capillary effect

24.05.2017 | Physics and Astronomy

Measured for the first time: Direction of light waves changed by quantum effect

24.05.2017 | Physics and Astronomy

Marine Conservation: IASS Contributes to UN Ocean Conference in New York on 5-9 June

24.05.2017 | Event News

VideoLinks
B2B-VideoLinks
More VideoLinks >>>