Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

“Huge Opportunities” For Newspapers In Web Video

24.11.2008
Research carried out by Neil Thurman, a senior lecturer at City University London's Department of Journalism, has found that newspaper editors believe that adding video to their websites provides "huge opportunities" to increase revenues as TV ad spend moves online.

The research, 'Convergence Calls: Multimedia Storytelling at British News Websites', also found that:

• Online news publishers should embed video at the page level where it can gain up to 20 times more views than if it is only available through a stand-alone player;

• Newspaper editors believe that they have an opportunity to compete with broadcasters in online video because of their access to exclusives and their journalists' expertise;

• Editors urged journalists to focus on developing skills to allow them to select and edit video to complement their written work;

• Online publishers should focus on creating original video content which proves popular with news audiences.

Neil says: "Web editors have found that video content produced for TV doesn’t work well online as users prefer 'real' and 'raw' footage rather than the 'polished' type produced by broadcasters."

Neil continues: "On the whole, newspapers are very positive about their use of online videos. The only concern was that popular online video stories tended to be "lightweight", "visual" and "quirky", fuelling worries that the increased prominence given to video will lead to less in depth coverage and investigative reporting."

OTHER RESEARCH FINDINGS INCLUDE:

• The BBC's admission that, despite having offering online video for more than 10 years, for most of that time it had not performed "a very useful function at all".

• The head of BBC News Interactive thought that some of his colleagues in TV news and newsgathering "didn't really get” what the News website was doing.

• Online editors were dismissive of the idea of the 'robo-journo', and were not convinced that it was possible to be an exemplary journalist in print and video.

• The BBC will be doing "far less video" on their News website than in the past as they seek bring the "right kind of video" through to the site, video that complements their textual output rather than duplicates it.

• Users are turned off by mid-roll advertising and ads of more than 10-15 seconds

• Online editors believe that: the role of the anchor / presenter is diminishing in the world of online video, and the skills of the camera operator are likely to remain a specialist domain, one that is not necessarily complementary with producing text.

The in-depth research into online video at UK news websites was co-authored by City Alumni, Ben Lupton and included in-depth interviews with nine top editors of the UK's national newspaper websites, as well as Sky News and the BBC News website.

Neil Thurman | alfa
Further information:
http://www.city.ac.uk/journalism/people/faculty/thurman_publications.html

More articles from Communications Media:

nachricht New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

nachricht On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Making lightweight construction suitable for series production

More and more automobile companies are focusing on body parts made of carbon fiber reinforced plastics (CFRP). However, manufacturing and repair costs must be further reduced in order to make CFRP more economical in use. Together with the Volkswagen AG and five other partners in the project HolQueSt 3D, the Laser Zentrum Hannover e.V. (LZH) has developed laser processes for the automatic trimming, drilling and repair of three-dimensional components.

Automated manufacturing processes are the basis for ultimately establishing the series production of CFRP components. In the project HolQueSt 3D, the LZH has...

Im Focus: Wonder material? Novel nanotube structure strengthens thin films for flexible electronics

Reflecting the structure of composites found in nature and the ancient world, researchers at the University of Illinois at Urbana-Champaign have synthesized thin carbon nanotube (CNT) textiles that exhibit both high electrical conductivity and a level of toughness that is about fifty times higher than copper films, currently used in electronics.

"The structural robustness of thin metal films has significant importance for the reliable operation of smart skin and flexible electronics including...

Im Focus: Deep inside Galaxy M87

The nearby, giant radio galaxy M87 hosts a supermassive black hole (BH) and is well-known for its bright jet dominating the spectrum over ten orders of magnitude in frequency. Due to its proximity, jet prominence, and the large black hole mass, M87 is the best laboratory for investigating the formation, acceleration, and collimation of relativistic jets. A research team led by Silke Britzen from the Max Planck Institute for Radio Astronomy in Bonn, Germany, has found strong indication for turbulent processes connecting the accretion disk and the jet of that galaxy providing insights into the longstanding problem of the origin of astrophysical jets.

Supermassive black holes form some of the most enigmatic phenomena in astrophysics. Their enormous energy output is supposed to be generated by the...

Im Focus: A Quantum Low Pass for Photons

Physicists in Garching observe novel quantum effect that limits the number of emitted photons.

The probability to find a certain number of photons inside a laser pulse usually corresponds to a classical distribution of independent events, the so-called...

Im Focus: Microprocessors based on a layer of just three atoms

Microprocessors based on atomically thin materials hold the promise of the evolution of traditional processors as well as new applications in the field of flexible electronics. Now, a TU Wien research team led by Thomas Müller has made a breakthrough in this field as part of an ongoing research project.

Two-dimensional materials, or 2D materials for short, are extremely versatile, although – or often more precisely because – they are made up of just one or a...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Expert meeting “Health Business Connect” will connect international medical technology companies

20.04.2017 | Event News

Wenn der Computer das Gehirn austrickst

18.04.2017 | Event News

7th International Conference on Crystalline Silicon Photovoltaics in Freiburg on April 3-5, 2017

03.04.2017 | Event News

 
Latest News

Bare bones: Making bones transparent

27.04.2017 | Life Sciences

Study offers new theoretical approach to describing non-equilibrium phase transitions

27.04.2017 | Physics and Astronomy

From volcano's slope, NASA instrument looks sky high and to the future

27.04.2017 | Earth Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>