Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:


High acceptance for smart products


72 per cent of all Swiss nationals now own smart products. The majority of the population views smart products very positively. A key role is played by the trust in the appliances, as the first representative study in Switzerland on the topic has shown.

The “Smart Products Report 2020” by the Lucerne and St. Gallen universities on the use and consumer perception of smart products is based on an online survey which was carried out with 1004 participants in Swiss households.

Smartwatches are among the most popular smart products according to the survey

University of Lucerne

Prof. Dr. Reto Hofstetter from the University of Lucerne and Prof. Dr. Emanuel de Bellis from the University of St. Gallen were responsible for the study.

The 15 most important findings from the study published today for the first time provide facts and figures for the use and consumer perception of smart products in Switzerland. The smartphone was explicitly excluded from the survey.

A high number of users of smart products

In addition to the 72 per cent of those questioned who already have smart products, a total of 59 per cent state that they can imagine buying at least one smart product within the next 12 months.

81 per cent of the Swiss population is expected to own at least one smart product by the end of this year. The most popular smart products are smart TVs (30 per cent), smart watches (28 per cent), smart navigation systems (25 per cent) and robot vacuum cleaners (20 per cent).

Interaction with smart products

The majority of users perceive their interaction with smart products as a partnership. Those questioned also state that it is the human that controls the task rather than the product.

It is not uncommon for users to give their electronic helpers nicknames, just under a quarter of those questioned doing this. The majority would like smart products to be connected with each other and to be able to communicate with one another.

Pros and cons

According to the Smart Products Report, the greatest advantages for using smart products lie in the convenience they offer and the time that they save. Many others see a further positive aspect in keeping up with the trend and technology.

The greatest disadvantages are their cost and the collection of personal data often perceived as being connected with their use. Some of those questioned also fear that too much of their life focuses on smart products.

Trust and control

Particularly important for the Swiss when using smarter products is the aspect of trust. In this case, however, trust also means control: the option of being able to intervene at any time with the independently acting product is very important for the majority of those questioned.

Smart products being certified and collected data only being used for the intended purpose also increases trust.

“Smart Products Report 2020” study and further information

The “Smart Products Report 2020” study was carried out by the Faculty of Economics and Management of the University of Lucerne and the Institute for Customer Insight at the University of St. Gallen in cooperation with the Centralschweizerische Kraftwerke AG and Vorwerk Schweiz AG. It can be ordered from the following address (cost applies):

Wissenschaftliche Ansprechpartner:

Prof. Dr. Reto Hofstetter
Professor of Digital Marketing
University of Lucerne
Faculty of Economics and Management
+41 41 229 58 80

Prof. Dr. Emanuel de Bellis
Assistant Professor for Marketing and Research Methods
University of St.Gallen
Institute for Customer Insight+41 71 224 72 18

Weitere Informationen: Fact sheet with the 15 most important findings (in German) Video on the most important findings (in German) Ordering Smart Products Report 2020 (cost applies)

Lukas Portmann | Universität Luzern

More articles from Social Sciences:

nachricht Trash talk hurts, even when it comes from a robot
19.11.2019 | Carnegie Mellon University

nachricht New measure for the wellbeing of populations could replace Human Development Index
07.11.2018 | International Institute for Applied Systems Analysis (IIASA)

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Harnessing the rain for hydrovoltaics

Drops of water falling on or sliding over surfaces may leave behind traces of electrical charge, causing the drops to charge themselves. Scientists at the Max Planck Institute for Polymer Research (MPI-P) in Mainz have now begun a detailed investigation into this phenomenon that accompanies us in every-day life. They developed a method to quantify the charge generation and additionally created a theoretical model to aid understanding. According to the scientists, the observed effect could be a source of generated power and an important building block for understanding frictional electricity.

Water drops sliding over non-conducting surfaces can be found everywhere in our lives: From the dripping of a coffee machine, to a rinse in the shower, to an...

Im Focus: A sensational discovery: Traces of rainforests in West Antarctica

90 million-year-old forest soil provides unexpected evidence for exceptionally warm climate near the South Pole in the Cretaceous

An international team of researchers led by geoscientists from the Alfred Wegener Institute, Helmholtz Centre for Polar and Marine Research (AWI) have now...

Im Focus: Blocking the Iron Transport Could Stop Tuberculosis

The bacteria that cause tuberculosis need iron to survive. Researchers at the University of Zurich have now solved the first detailed structure of the transport protein responsible for the iron supply. When the iron transport into the bacteria is inhibited, the pathogen can no longer grow. This opens novel ways to develop targeted tuberculosis drugs.

One of the most devastating pathogens that lives inside human cells is Mycobacterium tuberculosis, the bacillus that causes tuberculosis. According to the...

Im Focus: Physicist from Hannover Develops New Photon Source for Tap-proof Communication

An international team with the participation of Prof. Dr. Michael Kues from the Cluster of Excellence PhoenixD at Leibniz University Hannover has developed a new method for generating quantum-entangled photons in a spectral range of light that was previously inaccessible. The discovery can make the encryption of satellite-based communications much more secure in the future.

A 15-member research team from the UK, Germany and Japan has developed a new method for generating and detecting quantum-entangled photons at a wavelength of...

Im Focus: Junior scientists at the University of Rostock invent a funnel for light

Together with their colleagues from the University of Würzburg, physicists from the group of Professor Alexander Szameit at the University of Rostock have devised a “funnel” for photons. Their discovery was recently published in the renowned journal Science and holds great promise for novel ultra-sensitive detectors as well as innovative applications in telecommunications and information processing.

The quantum-optical properties of light and its interaction with matter has fascinated the Rostock professor Alexander Szameit since College.

All Focus news of the innovation-report >>>



Industry & Economy
Event News

13th AKL – International Laser Technology Congress: May 4–6, 2022 in Aachen – Laser Technology Live already this year!

02.04.2020 | Event News

“4th Hybrid Materials and Structures 2020” takes place over the internet

26.03.2020 | Event News

Most significant international Learning Analytics conference will take place – fully online

23.03.2020 | Event News

Latest News

Capturing 3D microstructures in real time

03.04.2020 | Materials Sciences

First SARS-CoV-2 genomes in Austria openly available

03.04.2020 | Life Sciences

Do urban fish exhibit impaired sleep? Light pollution suppresses melatonin production in European perch

03.04.2020 | Life Sciences

Science & Research
Overview of more VideoLinks >>>