Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

High acceptance for smart products

21.02.2020

72 per cent of all Swiss nationals now own smart products. The majority of the population views smart products very positively. A key role is played by the trust in the appliances, as the first representative study in Switzerland on the topic has shown.

The “Smart Products Report 2020” by the Lucerne and St. Gallen universities on the use and consumer perception of smart products is based on an online survey which was carried out with 1004 participants in Swiss households.


Smartwatches are among the most popular smart products according to the survey

University of Lucerne

Prof. Dr. Reto Hofstetter from the University of Lucerne and Prof. Dr. Emanuel de Bellis from the University of St. Gallen were responsible for the study.

The 15 most important findings from the study published today for the first time provide facts and figures for the use and consumer perception of smart products in Switzerland. The smartphone was explicitly excluded from the survey.

A high number of users of smart products

In addition to the 72 per cent of those questioned who already have smart products, a total of 59 per cent state that they can imagine buying at least one smart product within the next 12 months.

81 per cent of the Swiss population is expected to own at least one smart product by the end of this year. The most popular smart products are smart TVs (30 per cent), smart watches (28 per cent), smart navigation systems (25 per cent) and robot vacuum cleaners (20 per cent).

Interaction with smart products

The majority of users perceive their interaction with smart products as a partnership. Those questioned also state that it is the human that controls the task rather than the product.

It is not uncommon for users to give their electronic helpers nicknames, just under a quarter of those questioned doing this. The majority would like smart products to be connected with each other and to be able to communicate with one another.

Pros and cons

According to the Smart Products Report, the greatest advantages for using smart products lie in the convenience they offer and the time that they save. Many others see a further positive aspect in keeping up with the trend and technology.

The greatest disadvantages are their cost and the collection of personal data often perceived as being connected with their use. Some of those questioned also fear that too much of their life focuses on smart products.

Trust and control

Particularly important for the Swiss when using smarter products is the aspect of trust. In this case, however, trust also means control: the option of being able to intervene at any time with the independently acting product is very important for the majority of those questioned.

Smart products being certified and collected data only being used for the intended purpose also increases trust.

“Smart Products Report 2020” study and further information

The “Smart Products Report 2020” study was carried out by the Faculty of Economics and Management of the University of Lucerne and the Institute for Customer Insight at the University of St. Gallen in cooperation with the Centralschweizerische Kraftwerke AG and Vorwerk Schweiz AG. It can be ordered from the following address (cost applies): www.unilu.ch/swiss-consumer-studies

Wissenschaftliche Ansprechpartner:

Prof. Dr. Reto Hofstetter
Professor of Digital Marketing
University of Lucerne
Faculty of Economics and Management
+41 41 229 58 80
reto.hofstetter@unilu.ch

Prof. Dr. Emanuel de Bellis
Assistant Professor for Marketing and Research Methods
University of St.Gallen
Institute for Customer Insight+41 71 224 72 18
emanuel.debellis@unisg.ch

Weitere Informationen:

https://www.unilu.ch/fileadmin/fakultaeten/wf/Dekanat/Dok/Studien/Smart_Products... Fact sheet with the 15 most important findings (in German)
https://www.unilu.ch/fakultaeten/wf/formularseiten/swiss-consumer-studies/smart-... Video on the most important findings (in German)
https://www.unilu.ch/swiss-consumer-studies Ordering Smart Products Report 2020 (cost applies)

Lukas Portmann | Universität Luzern

More articles from Social Sciences:

nachricht Trash talk hurts, even when it comes from a robot
19.11.2019 | Carnegie Mellon University

nachricht New measure for the wellbeing of populations could replace Human Development Index
07.11.2018 | International Institute for Applied Systems Analysis (IIASA)

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Junior scientists at the University of Rostock invent a funnel for light

Together with their colleagues from the University of Würzburg, physicists from the group of Professor Alexander Szameit at the University of Rostock have devised a “funnel” for photons. Their discovery was recently published in the renowned journal Science and holds great promise for novel ultra-sensitive detectors as well as innovative applications in telecommunications and information processing.

The quantum-optical properties of light and its interaction with matter has fascinated the Rostock professor Alexander Szameit since College.

Im Focus: Stem Cells and Nerves Interact in Tissue Regeneration and Cancer Progression

Researchers at the University of Zurich show that different stem cell populations are innervated in distinct ways. Innervation may therefore be crucial for proper tissue regeneration. They also demonstrate that cancer stem cells likewise establish contacts with nerves. Targeting tumour innervation could thus lead to new cancer therapies.

Stem cells can generate a variety of specific tissues and are increasingly used for clinical applications such as the replacement of bone or cartilage....

Im Focus: Artificial solid fog material creates pleasant laser light

An international research team led by Kiel University develops an extremely porous material made of "white graphene" for new laser light applications

With a porosity of 99.99 %, it consists practically only of air, making it one of the lightest materials in the world: Aerobornitride is the name of the...

Im Focus: Cross-technology communication in the Internet of Things significantly simplified

Researchers at Graz University of Technology have developed a framework by which wireless devices with different radio technologies will be able to communicate directly with each other.

Whether networked vehicles that warn of traffic jams in real time, household appliances that can be operated remotely, "wearables" that monitor physical...

Im Focus: Peppered with gold

Research team presents novel transmitter for terahertz waves

Terahertz waves are becoming ever more important in science and technology. They enable us to unravel the properties of future materials, test the quality of...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

“4th Hybrid Materials and Structures 2020” takes place over the internet

26.03.2020 | Event News

Most significant international Learning Analytics conference will take place – fully online

23.03.2020 | Event News

MOC2020: Fraunhofer IOF organises international micro-optics conference in Jena

03.03.2020 | Event News

 
Latest News

3D printer sensors could make breath tests for diabetes possible

27.03.2020 | Power and Electrical Engineering

TU Bergakademie Freiberg researches virus inhibitors from the sea

27.03.2020 | Life Sciences

The Venus flytrap effect: new study shows progress in immune proteins research

27.03.2020 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>