Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

How big (or small) is Large?

17.03.2009
Trousers have to be tried on - the variation between size labeling and actual clothing size is huge. This is shown by the report "Large? Clothing sizes and size labeling", which looks at the relationship between clothing sizes and the actual clothing measurements as well as consumers' views on and experiences of this.

The report is based on a consumer survey, measurements of trousers in Norway, Sweden and Finland, and in-depth interviews in Norway. The report is written by researchers at the National Institute for Consumer Research in Norway (SIFO).

Viveka Berggren Torell from the Center for Consumer Science at the University of Gothenburg, together with a representative of the National Consumer Research Centre in Finland, has contributed translation and dissemination of the web-based questionnaire.

The report shows that the sizing systems used today are perceived as confusing and varied by consumers. The results of the measurements of the trousers support this as they show enormous variations between and within clothing sizes. Trousers labeled as size L can in some cases even be smaller than trousers labeled as size S. The variations are greater for women's trousers than for men's trousers, especially women's trousers in big sizes. Despite this, the report shows that there are few systematic variations between sizes and size labeling that can be referred to the country of origin of the clothing make, the producing country, or general differences between the Nordic countries. The exception is shops aimed at young women, in which the trousers were slightly smaller than they were in shops for adult customers.

There are currently many different labeling systems for clothing sizes and they are used in different ways. The European committee for standardisation is working to develop a new common standard for size labeling of clothes. According to the survey, the consumers feel that the current labeling is adequate, but there is still support for a common labeling standard.

Improved knowledge about the link between the body, clothes and size labeling will make it easier for consumers to find clothes that fit and thereby also reduce the number of incorrect purchases. This knowledge is also important in relation to current discussions on body weight and body ideals.

Read more: the report "Large? Clothing sizes and size labeling" by Kirsi Laitala, Benedicte Hauge & Ingun Grimstad Klepp http://www.sifo.no/page/Publikasjoner//10081/75389.html

Contact:
Viveka Berggren Torell, Center for Consumer Science, School of Business, Economics and Law at the University of Gothenburg
Telephone: +46 (0)31- 786 24 67
Email: viveka.berggren-torell@ped.gu.se
The Center for Consumer Science (CFK) is the biggest research centre in Sweden in the field of consumption. At CFK, researchers from different disciplines meet to carry out interdisciplinary research into consumption and consumption patterns. The research at CFK ranges from children and consumption, gender and design, youth and brands to interior decoration, collecting and the role of cars for people.

Helena Aaberg | idw
Further information:
http://www.cfk.gu.se
http://www.sifo.no/page/SIFO_english/Forsiden_nyheter_english/10410/75391-10699.html

More articles from Social Sciences:

nachricht Lying in a foreign language is easier
19.07.2018 | Julius-Maximilians-Universität Würzburg

nachricht Engineering cooperation
05.07.2018 | Institute of Science and Technology Austria

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: First evidence on the source of extragalactic particles

For the first time ever, scientists have determined the cosmic origin of highest-energy neutrinos. A research group led by IceCube scientist Elisa Resconi, spokesperson of the Collaborative Research Center SFB1258 at the Technical University of Munich (TUM), provides an important piece of evidence that the particles detected by the IceCube neutrino telescope at the South Pole originate from a galaxy four billion light-years away from Earth.

To rule out other origins with certainty, the team led by neutrino physicist Elisa Resconi from the Technical University of Munich and multi-wavelength...

Im Focus: Magnetic vortices: Two independent magnetic skyrmion phases discovered in a single material

For the first time a team of researchers have discovered two different phases of magnetic skyrmions in a single material. Physicists of the Technical Universities of Munich and Dresden and the University of Cologne can now better study and understand the properties of these magnetic structures, which are important for both basic research and applications.

Whirlpools are an everyday experience in a bath tub: When the water is drained a circular vortex is formed. Typically, such whirls are rather stable. Similar...

Im Focus: Breaking the bond: To take part or not?

Physicists working with Roland Wester at the University of Innsbruck have investigated if and how chemical reactions can be influenced by targeted vibrational excitation of the reactants. They were able to demonstrate that excitation with a laser beam does not affect the efficiency of a chemical exchange reaction and that the excited molecular group acts only as a spectator in the reaction.

A frequently used reaction in organic chemistry is nucleophilic substitution. It plays, for example, an important role in in the synthesis of new chemical...

Im Focus: New 2D Spectroscopy Methods

Optical spectroscopy allows investigating the energy structure and dynamic properties of complex quantum systems. Researchers from the University of Würzburg present two new approaches of coherent two-dimensional spectroscopy.

"Put an excitation into the system and observe how it evolves." According to physicist Professor Tobias Brixner, this is the credo of optical spectroscopy....

Im Focus: Chemical reactions in the light of ultrashort X-ray pulses from free-electron lasers

Ultra-short, high-intensity X-ray flashes open the door to the foundations of chemical reactions. Free-electron lasers generate these kinds of pulses, but there is a catch: the pulses vary in duration and energy. An international research team has now presented a solution: Using a ring of 16 detectors and a circularly polarized laser beam, they can determine both factors with attosecond accuracy.

Free-electron lasers (FELs) generate extremely short and intense X-ray flashes. Researchers can use these flashes to resolve structures with diameters on the...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Leading experts in Diabetes, Metabolism and Biomedical Engineering discuss Precision Medicine

13.07.2018 | Event News

Conference on Laser Polishing – LaP: Fine Tuning for Surfaces

12.07.2018 | Event News

11th European Wood-based Panel Symposium 2018: Meeting point for the wood-based materials industry

03.07.2018 | Event News

 
Latest News

Global study of world's beaches shows threat to protected areas

19.07.2018 | Earth Sciences

New creepy, crawly search and rescue robot developed at Ben-Gurion U

19.07.2018 | Power and Electrical Engineering

Metal too 'gummy' to cut? Draw on it with a Sharpie or glue stick, science says

19.07.2018 | Materials Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>