Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Consumers need carrots, not sticks, to make ‘green’ choices

13.12.2005


With the amount of shopping days until Christmas fast running out, consumers who would like to make ‘green’ choices are often helpless to change their behaviour, according to research at the University of Surrey. The project, which was funded by ESRC, warns policymakers that eco-taxes and information campaigns have only a limited impact on how people behave. ‘Many people care about the environment but they are stuck in unsustainable patterns of behaviour because they just don’t have access to reliable, affordable alternatives. It is wrong to assume that they have free choice in the matter,’ says Professor Tim Jackson who carried out the research. ‘Consumers need practical incentives to buy ‘green’ goods and services and a very clear signal that the government is putting its own house in order.’



The Surrey findings are based on a study of the extensive literature on consumption, consumer behaviour and behavioural change. ‘Many studies have found a kind of insatiability and irrationality in modern society. People buy more and more stuff – way beyond what they appear to need,’ says Jackson. ‘But consumer goods play important roles in defining who we are and giving a sense of meaning and purpose to our lives. Asking people to give all that up, without offering decent alternatives, is not really an option.’

The research also highlights the social constraints that face more deprived communities in their efforts to act more sustainably. ‘Poorer households have less money to afford organic foods, more efficient appliances or fair trade goods,’ Jackson explains. ‘But they also face a raft of other disadvantages. Access to a clean environment, affordable public transport and convenient recycling facilities are often worse in more deprived areas.’


It isn’t all doom and gloom however. The Surrey research documents a range of options open to policy-makers seeking to encourage more sustainable lifestyles. ‘Government has a vital role to play in nurturing and supporting community-based initiatives for social change: neighbourhood wind farms, school transport plans, car-sharing schemes, cycle routes and better recycling facilities. Social support is vital in encouraging people to break unsustainable habits,’ Jackson says.

William Godwin | alfa
Further information:
http://www.esrc.ac.uk

All articles from Earth Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Color effects from transparent 3D-printed nanostructures

New design tool automatically creates nanostructure 3D-print templates for user-given colors
Scientists present work at prestigious SIGGRAPH conference

Most of the objects we see are colored by pigments, but using pigments has disadvantages: such colors can fade, industrial pigments are often toxic, and...

Im Focus: Unraveling the nature of 'whistlers' from space in the lab

A new study sheds light on how ultralow frequency radio waves and plasmas interact

Scientists at the University of California, Los Angeles present new research on a curious cosmic phenomenon known as "whistlers" -- very low frequency packets...

Im Focus: New interactive machine learning tool makes car designs more aerodynamic

Scientists develop first tool to use machine learning methods to compute flow around interactively designable 3D objects. Tool will be presented at this year’s prestigious SIGGRAPH conference.

When engineers or designers want to test the aerodynamic properties of the newly designed shape of a car, airplane, or other object, they would normally model...

Im Focus: Robots as 'pump attendants': TU Graz develops robot-controlled rapid charging system for e-vehicles

Researchers from TU Graz and their industry partners have unveiled a world first: the prototype of a robot-controlled, high-speed combined charging system (CCS) for electric vehicles that enables series charging of cars in various parking positions.

Global demand for electric vehicles is forecast to rise sharply: by 2025, the number of new vehicle registrations is expected to reach 25 million per year....

Im Focus: The “TRiC” to folding actin

Proteins must be folded correctly to fulfill their molecular functions in cells. Molecular assistants called chaperones help proteins exploit their inbuilt folding potential and reach the correct three-dimensional structure. Researchers at the Max Planck Institute of Biochemistry (MPIB) have demonstrated that actin, the most abundant protein in higher developed cells, does not have the inbuilt potential to fold and instead requires special assistance to fold into its active state. The chaperone TRiC uses a previously undescribed mechanism to perform actin folding. The study was recently published in the journal Cell.

Actin is the most abundant protein in highly developed cells and has diverse functions in processes like cell stabilization, cell division and muscle...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

LaserForum 2018 deals with 3D production of components

17.08.2018 | Event News

Within reach of the Universe

08.08.2018 | Event News

A journey through the history of microscopy – new exhibition opens at the MDC

27.07.2018 | Event News

 
Latest News

Smallest transistor worldwide switches current with a single atom in solid electrolyte

17.08.2018 | Physics and Astronomy

Robots as Tools and Partners in Rehabilitation

17.08.2018 | Information Technology

Climate Impact Research in Hannover: Small Plants against Large Waves

17.08.2018 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>