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France is 100% Design at Earls Court in September 2012

The French Trade Commission UBIFRANCE in London will organise the French Pavilion, named 100% France, at the 100% Design trade show, to be held in London (UK) from 19 to 22 September 2012.

The design-industry trade show, 100% Design, will take place at the Earls Court exhibition centre, in Central London (UK), from 19 to 22 September of this year.

On 100% France (Stand IP400), the national pavilion organised by the French Trade Commission UBIFRANCE in London, there will be 10 emerging and renowned designers. These designers are listed below; further details are available upon request.


Entirely made in France using premium materials, items from the ALEX DE ROUVRAY DESIGN Severin Line all rely on a uniquely minimalist design and feature distinctive traits: discreet steel bases and dramatic cantilevered shapes, with rich and contrasting materials and finishes. From coffee tables to sofas, each ALEX DE ROUVRAY DESIGN product has a distinctive character, with a careful balance between form and function, and a harmony between materials, shapes and purpose.


Chérif Medjeber, the charismatic designer behind C'COZY, designs and produces bespoke sofas with a strong emphasis on comfort and aesthetics. In his Paris workshop, each sofa is designed taking into account the client's lifestyle and the space it will be integrated into. With bold curves and playful designs, C'COZY sofas are made to complement a living area; the company also produces smaller seating items that can be adapted to urban spaces, for example.


COLLECTION MAISON produces decorative sound-absorption panels. The company now has a new range of Audio Acoustic Art made up of printed panels containing embedded speakers, which generate high-quality sound and integrate wireless technology (compatible with AirPlay, Wifi and Bluetooth). The designer behind the company also produces interior objects, furniture and household linen. or


A brand belonging to renowned furniture manufacturer Ateliers du Drugeot, DRUGEOT LABO uses wood from sustainable sources to create furniture that is both original and practical. The company's workshops employ a dozen cabinet makers using both traditional machinery and digital equipment. Returning to 100% Design with a new range of furniture, Drugeot Labo adds lighting to this year's collection. The ELAGONE light has simple lines, emphasising the beauty of the solid-oak element, which is lit by central LEDs.


ENO STUDIO promotes handmade design, producing objects and furniture whose prime function is to create meaning and emotion. ENO collaborates with designers such as Antoine Phelouzat, Frédéric Ruyant, Paola Navone and Sébastien Cordoléani. This year's collection gives both colour and small furniture a prominent place. The range includes modular shelving units composed of steel parts and solid wood planks, as well as blended solid-wood stools. New products will be launched in September.


Mixing R&D and design, KAER & SPLANN has developed a patented technology that pushes the limits of creative design, while remaining energy efficient, in order to achieve a high level of performance and quality of lighting. KAER & SPLANN lamps can be fitted with a mood-lighting LED module controlled by universal touch-sensitive remote control that is compatible with the entire product range. Integrating wireless Bluetooth technology, KAER & SPLANN lamps can also be controlled by smartphone.


LA BOITE CONCEPT has developed the first high-fidelity acoustic Laptop Docks — the LD series. The LD Series is a new concept, developed in the company's acoustic laboratory in France, which combines sound quality and high-end desks with a retro-futuristic design.


MAGNETIC SPIRIT® has a range of stylish and timeless wall storage, which has a patented magnetic fixing system made up of easily detachable components that can each hold a load of 16kg. The user can arrange and rearrange the geometrical storage shapes that are made of hot-treated lacquered steel with fine finishes (available in black, white and matt warm grey). MAGNETIC SPIRIT®'s products are made in France.


Often collaborating with designers and art consultants, NOVIDIS designs and produces bespoke architectural mouldings and artwork. The company supervises the design, manufactures the mouldings (in stone, gypsum or rosin), and assists in the building as well as the refurbishment of exclusive projects worldwide. NOVIDIS has worked on the RMS Queen Mary 2, as well as a large fresco for the Four Seasons Hotel London, in collaboration with artist Michèle Létang.


SAINTLUC furniture is made of composite materials reinforced with flax fibres. Following three years of R&D, the company has produced a lightweight, high-performance and recyclable composite material. The selected flax is grown in Normandy (France) and is recognised as the best in the world, providing a perfect ecological alternative to fibreglass. The company's products include the COACH range, which is made up of composite-material shells with bio-resin and linen-fibre-based reinforcement, together with brushed stainless-steel legs.

Gérard Laizé, curator of 100% France

Gérard Laizé is the Director of Valorisation of Innovation in Home Furnishing (VIA), which was founded in 1979 with the support of the French Ministry of Trade and Industry. VIA promotes new design for domestic, corporate and urban living spaces, presenting its findings at conferences and in prospective studies. Each year, it mounts 10 exhibitions in its gallery in Paris and at international trade fairs. VIA's work contributes towards making France, and more particularly Paris, a hub for international design creativity.

About The French Trade Commission UBIFRANCE

The French Trade Commission UBIFRANCE in London facilitates trade development between France and the UK. UBIFRANCE offers a wide range of services to French-based companies, so as to assist them in their business activities within the UK. As such, it organises B2B events in the form of conferences and networking opportunities, mainly in London.

The French Trade Commission UBIFRANCE in London is organising 100% France, the French Pavilion at 100% Design that will be on Stand IP400. The trade show will take place from 19 to 22 September 2012 at the Earls Court exhibition centre in Central London (UK).

French companies will also exhibit at Decorex International, the interior-design trade show taking place from 23 to 26 September 2012 in London. GEM, the French Furniture Export Group, will unveil work from the following 10 French companies: Aigre Doux, Collection Pierre, Collinet, Grange, Henryot, Moissonnier, Objet de Curiosité, Rosello, Taillardat and Volevatch.

For further information about 100% Design, please go to:

For further information about UBIFRANCE in the UK, please go to:

For further information, please contact :

Quote ref. : FTPB3767
Ms Katherine WOODS - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640

Katherine Woods | UBIFRANCE
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