Véronique Sestrières, Exhibition Director of EMBALLAGE, explains, "EMBALLAGE 2012 will be an amazing place, enhancing all types of intelligence prevalent in the packaging industry."
In its 40th year, EMBALLAGE, the international trade show devoted to the packaging industry, will take place from 19 to 22 November of this year at the Paris Nord Villepinte exhibition centre, north of the French capital. The event's organisers expect 89,000 visitors and 1,300 exhibitors, with almost 50% of the latter coming from outside France.
Over four days, the packaging industry will display the extent of its know-how through a comprehensive range of innovative solutions that meet the demands of the packaging chain. These solutions encompass raw materials, finished products, packaging machines, and services.
More than ever before, packaging has become a strategic area, governing economic progress for all its user industries. EMBALLAGE 2012 will constitute an exceptional commercial platform in terms of inspiration and sourcing, for each user sector.
According to the latest market research conducted by Smithers Pira (formerly Pira International), global packaging production, estimated to be worth $670 billion in 2010, is anticipated to represent $820 billion by 2016. For its part, the French packaging industry grew by about 10% in 2010.
The industry's growth trend is said to stem largely from urbanisation, investment in construction, the development of the health sector, and the expansion experienced by emerging and transitional economies such as those of Brazil, China, India and certain Eastern European countries. Greater purchasing power in these countries is likely to boost the demand for household equipment, consumables and, therefore, packaging.
In May 2012, EMBALLAGE surveyed European consumers in France, Germany, Italy and Spain with the help of market-research company OpinionWay. Those surveyed were able to choose multiple responses, and the outcome demonstrated that the perception of the packaging sector can be marked by various paradoxes. For 65% of those surveyed, packaging is seen as both "sexy and virtuous" while, for 92%, it is "economical and ecological" and, for 65%, it is both "attractive and useful".
There are numerous features of EMBALLAGE 2012 that will attract those with an interest in packaging. These features include the PACK INNOVATION section of the trade show, which will stage the latest exhibitor innovations, chosen by a pre-selection committee and presented to the world press. The Pack Experts Committee will determine the winners of its Pack Experts' Innovation Awards.
EMBALLAGE TV, a live TV studio, will be a unique platform for expressing ideas, putting the spotlight on the latest news in packaging from 10.00am to 6.00pm throughout the trade show.
The PACK VISION event will, once again, devote its conference cycle to the future of packaging. There will also be a conference programme focusing on the technical aspects of packaging, such as automation, eco-design and robotics, organised by the SYMOP Forum (in tandem with the Syndicat des Entreprises de Technologie de Production, i.e. the French association for manufacturing technologies).
In Hall 6 at EMBALLAGE 2012, there will be I Love Pack, since 1947, which is a previously unseen exhibition organised by the Institut Français displaying iconic packaging that has had a profound effect on consumption and user values.
The REMARKABLE PACKAGING & ALTERNATIVE SOLUTIONS section of EMBALLAGE will provide visitors with a world tour of outstanding packaging, as viewed by six design schools that have different cultural backgrounds.
EMBALLAGE is organised by the COMEXPOSIUM group, a European leader in event organisation. Annually, COMEXPOSIUM organises 136 trade shows for both B2B and B2C audiences, covering 17 different sectors. COMEXPOSIUM also welcomes 36,000 exhibitors (1/3 from outside France) and 3.3 million visitors (330,000 from outside France).
In 2010, the group's turnover reached €208 million. With more than 400 collaborators, COMEXPOSIUM organises five of the largest international trade shows: Equip'Auto, Intermat, Foire de Paris, SIAL and SIMA.
EMBALLAGE will take place from 19 to 22 November 2012 at the Paris Nord Villepinte exhibition centre, north of Paris (France).
For further information on EMBALLAGE 2012 across social media and the internet, please see below.•Twitter: @SalonEmballage #EMB2012
Katherine Woods | UBIFRANCE
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