Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Consuming for friendship

10.06.2014

Swedish children have, both from a historical perspective and in comparison to many other countries, greater access to financial resources and a higher standard of living.

However, the gap between households who are well off and those who struggle is growing. At the same time, children face a growing pressure to consume in order to be accepted by their peers. Erika Lundby, Linnaeus University in Sweden, investigates how children, ages 9–12, perceive and understand consumption, as a part of their social life with friends.

Three main issues are dealt with in the study; How do children perceive the function of consumption in peer relationships? How do children value consumption in peer relationships? To what extent does age and social context influence children’s perceptions of consumption in peer relationships?

Altogether, 101 children from four different schools participated in the study. The different schools’ location and prestige indicate that there was a mix of children what goes for class and ethnicity. The results are presented in four articles that contribute with new angles on how children perceive consumption in their social life with friends.
“Most children in the study perceive consumption as a useful tool to strengthen social relations with peers”, says Erika Lundby. However, some children also expressed moral values, stressing that it is “wrong to buy friends”.

... more about:
»Consuming »relationships »stresses

Furthermore, the dissertation shows that the children’s perceptions of consumption vary depending on age, gender, and area of living. In the analysis, the author of the dissertation stresses the importance of understanding children as both competent and dependent, in order to establish a more nuanced understanding of them as consumers.
Erika Lundby has established a new concept, relational consumption, based on children’s perceptions of consumption. The concept is mainly used to describe consumption that is used to create, strengthen and maintain social relationships.

“To summarise, one can say that the dissertation contributes to increasing the knowledge of how children aged 9–12perceive consumption in the Swedish society of today”, says Erika Lundby. It also shows how important it is that social work pays attention to relational consumption.

Erika Lundby is a childhood sociologist and has, in a number of projects, dealt with research issues relating to children’s and young people’s thoughts on consumption, economy, and poverty.

The dissertation Consuming for friendship. Children’s perceptions of relational consumption can be ordered from Linnaeus University Press: lupress@lnu.se.

For more information, please contact Erika Lundby, email: erika.lundby@lnu.se, phone: +46480-44 63 40, or +4676-215 95 34.

Pressofficer Kerstin Brodén, +46-707 673 044 or kerstin.broden@lnu.se

Kerstin Brodén | idw - Informationsdienst Wissenschaft
Further information:
http://www.vr.se

Further reports about: Consuming relationships stresses

More articles from Social Sciences:

nachricht ORNL Model Explores Location of Future U.S. Population Growth
22.01.2015 | Oak Ridge National Laboratory

nachricht Difficult behavior in young children may point to later problems
15.01.2015 | Washington University School of Medicine

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Anzeige

Anzeige

Event News

2000 Erziehungswissenschaftler an der Uni Kassel erwartet

19.01.2015 | Event News

How are Europe’s landscapes influenced by the changing energy sector?

19.01.2015 | Event News

Value chain driven development of rural areas in Eastern Europe

22.12.2014 | Event News

 
Latest News

Rare neurological disease shines light on health of essential nerve cells

23.01.2015 | Health and Medicine

California's policies can significantly cut greenhouse gas emissions through 2030

23.01.2015 | Ecology, The Environment and Conservation

Exotic, gigantic molecules fit inside each other like Russian nesting dolls

23.01.2015 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>