Swedish children have, both from a historical perspective and in comparison to many other countries, greater access to financial resources and a higher standard of living.
However, the gap between households who are well off and those who struggle is growing. At the same time, children face a growing pressure to consume in order to be accepted by their peers. Erika Lundby, Linnaeus University in Sweden, investigates how children, ages 9–12, perceive and understand consumption, as a part of their social life with friends.
Three main issues are dealt with in the study; How do children perceive the function of consumption in peer relationships? How do children value consumption in peer relationships? To what extent does age and social context influence children’s perceptions of consumption in peer relationships?
Altogether, 101 children from four different schools participated in the study. The different schools’ location and prestige indicate that there was a mix of children what goes for class and ethnicity. The results are presented in four articles that contribute with new angles on how children perceive consumption in their social life with friends.
“Most children in the study perceive consumption as a useful tool to strengthen social relations with peers”, says Erika Lundby. However, some children also expressed moral values, stressing that it is “wrong to buy friends”.
Furthermore, the dissertation shows that the children’s perceptions of consumption vary depending on age, gender, and area of living. In the analysis, the author of the dissertation stresses the importance of understanding children as both competent and dependent, in order to establish a more nuanced understanding of them as consumers.
Erika Lundby has established a new concept, relational consumption, based on children’s perceptions of consumption. The concept is mainly used to describe consumption that is used to create, strengthen and maintain social relationships.
“To summarise, one can say that the dissertation contributes to increasing the knowledge of how children aged 9–12perceive consumption in the Swedish society of today”, says Erika Lundby. It also shows how important it is that social work pays attention to relational consumption.
Erika Lundby is a childhood sociologist and has, in a number of projects, dealt with research issues relating to children’s and young people’s thoughts on consumption, economy, and poverty.
The dissertation Consuming for friendship. Children’s perceptions of relational consumption can be ordered from Linnaeus University Press: email@example.com.
For more information, please contact Erika Lundby, email: firstname.lastname@example.org, phone: +46480-44 63 40, or +4676-215 95 34.
Pressofficer Kerstin Brodén, +46-707 673 044 or email@example.com
Kerstin Brodén | idw - Informationsdienst Wissenschaft
Thickness of grey matter predicts ability to recognize faces and objects
10.11.2015 | Vanderbilt University
Intergenerational cohesion in Europe is strong
04.11.2015 | Max Planck Institute for Social Law and Social Policy, München
Planet Earth experienced a global climate shift in the late 1980s on an unprecedented scale, fuelled by anthropogenic warming and a volcanic eruption, according to new research published this week.
Scientists say that a major step change, or ‘regime shift’, in the Earth’s biophysical systems, from the upper atmosphere to the depths of the ocean and from...
The Fraunhofer Institute for Solar Energy Systems ISE has installed 70 photovoltaic modules on the outer façade of one of its lab buildings. The modules were...
Nerve cells cover their high energy demand with glucose and lactate. Scientists of the University of Zurich now provide new support for this. They show for the first time in the intact mouse brain evidence for an exchange of lactate between different brain cells. With this study they were able to confirm a 20-year old hypothesis.
In comparison to other organs, the human brain has the highest energy requirements. The supply of energy for nerve cells and the particular role of lactic acid...
In laser material processing, the simulation of processes has made great strides over the past few years. Today, the software can predict relatively well what will happen on the workpiece. Unfortunately, it is also highly complex and requires a lot of computing time. Thanks to clever simplification, experts from Fraunhofer ILT are now able to offer the first-ever simulation software that calculates processes in real time and also runs on tablet computers and smartphones. The fast software enables users to do without expensive experiments and to find optimum process parameters even more effectively.
Before now, the reliable simulation of laser processes was a job for experts. Armed with sophisticated software packages and after many hours on computer...
Researchers at Heidelberg University have devised a new way to study the phenomenon of magnetism. Using ultracold atoms at near absolute zero, they prepared a...
25.11.2015 | Event News
17.11.2015 | Event News
21.10.2015 | Event News
27.11.2015 | Press release
27.11.2015 | Life Sciences
27.11.2015 | Materials Sciences