Being confronted with the ‘thin ideal’ (the visualisation of your goal) may not be as motivating as once claimed and can have precisely the opposite effect. This according to research by Anne-Kathrin Klesse, who will defend her PhD dissertation on Thursday 6 February at the Maastricht University (School of Business and Economics).
“Dieters become demotivated, put less time and energy into what they believe is an impossible goal and eventually give up,” says Anne-Kathrin Klesse. “An extremely thin model symbolises a goal that is far-removed from your current ‘self’. This huge discrepancy leads to inconsistent behaviour, like eating unhealthy snacks.”
Klesse conducted two studies consisting of two one-week diet programmes among first-year female students interested in losing weight. All participants were given a journal to track their eating habits over the course of the week. Half of the participants in study 1 were given a journal with a thin model on the cover, while the other half received a neutral diet-related photo (a measuring tape). In study 2, half the participants were given a photo of a thin model, while the other half were given a photo of that same model photoshopped to look ‘normal’ sized. The participants who were confronted with the thin model were significantly less confident in their ability to reach their goal, which was reflected in the results: the group that received the neutral photo lost weight, while the group that received the thin model were less successful and even gained weight.
Anne-Kathrin Klesse will defend her thesis ‘Free as a bird? The effect of choice restrictions on consumer decision making’ on Thursday 6 February at 16.00 at Maastricht University. Her research study entitled ‘Repeated Exposure to the Thin Ideal and Implications for the Self: Two Weight Loss Program Studies’ was published in the International Journal of Research in Marketing.
Note for the press:
For more information on the content of this press release, please contact UM Press Officer Dunja Bajic on +31 43 388 5243 or email firstname.lastname@example.org.
The UM Marketing & Communications Department can be contacted on +31 43 388 5222 or at email@example.com. For urgent matters outside office hours, please call +31 6 4602 4992. Please refer to the Web Magazine for interesting research being carried out at UM and follow us on Twitter: @MaastrichtU.
Dunja Bajic | idw
Finding cannabinoids in hair does not prove cannabis consumption
07.10.2015 | Universitätsklinikum Freiburg
Older patients recover more slowly from concussion
06.10.2015 | Radiological Society of North America
The MICADO camera, a first light instrument for the European Extremely Large Telescope (E-ELT), has entered a new phase in the project: by agreeing to a Memorandum of Understanding, the partners in Germany, France, the Netherlands, Austria, and Italy, have all confirmed their participation. Following this milestone, the project's transition into its preliminary design phase was approved at a kick-off meeting held in Vienna. Two weeks earlier, on September 18, the consortium and the European Southern Observatory (ESO), which is building the telescope, have signed the corresponding collaboration agreement.
As the first dedicated camera for the E-ELT, MICADO will equip the giant telescope with a capability for diffraction-limited imaging at near-infrared...
Self-driving cars will be on our streets in the foreseeable future. In Graz, research is currently dedicated to an innovative driver assistance system that takes over control if there is a danger of collision. It was nature that inspired Dr Manfred Hartbauer from the Institute of Zoology at the University of Graz: in dangerous traffic situations, migratory locusts react around ten times faster than humans. Working together with an interdisciplinary team, Hartbauer is investigating an affordable collision detector that is equipped with artificial locust eyes and can recognise potential crashes in time, during both day and night.
Inspired by insects
An interdisciplinary team of researchers has built the first prototype of a miniature particle accelerator that uses terahertz radiation instead of radio...
At present, tiny magnetic whirls – so called skyrmions – are discussed as promising candidates for bits in future robust and compact data storage devices. At...
In cooperation with the Center for Nano-Optics of Georgia State University in Atlanta (USA), scientists of the Laboratory for Attosecond Physics of the Max Planck Institute of Quantum Optics and the Ludwig-Maximilians-Universität have made simulations of the processes that happen when a layer of carbon atoms is irradiated with strong laser light.
Electrons hit by strong laser pulses change their location on ultrashort timescales, i.e. within a couple of attoseconds (1 as = 10 to the minus 18 sec). In...
01.10.2015 | Event News
30.09.2015 | Event News
17.09.2015 | Event News
08.10.2015 | Earth Sciences
08.10.2015 | Information Technology
08.10.2015 | Physics and Astronomy