Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

The thin ideal is far from ideal

06.02.2014
Dieters who are repeatedly exposed to a photo of a thin model find it harder to lose weight, and may even gain weight.

Being confronted with the ‘thin ideal’ (the visualisation of your goal) may not be as motivating as once claimed and can have precisely the opposite effect. This according to research by Anne-Kathrin Klesse, who will defend her PhD dissertation on Thursday 6 February at the Maastricht University (School of Business and Economics).

Thin ideal
Thanks to the media, people are confronted on a daily basis with the social norm to be thin. Repeated exposure to images promoting this thin ideal can eventually impact one’s self-esteem. Exposure to models with unrealistic proportions can convince people that their weight loss goal is unrealistic.

“Dieters become demotivated, put less time and energy into what they believe is an impossible goal and eventually give up,” says Anne-Kathrin Klesse. “An extremely thin model symbolises a goal that is far-removed from your current ‘self’. This huge discrepancy leads to inconsistent behaviour, like eating unhealthy snacks.”

Klesse conducted two studies consisting of two one-week diet programmes among first-year female students interested in losing weight. All participants were given a journal to track their eating habits over the course of the week. Half of the participants in study 1 were given a journal with a thin model on the cover, while the other half received a neutral diet-related photo (a measuring tape). In study 2, half the participants were given a photo of a thin model, while the other half were given a photo of that same model photoshopped to look ‘normal’ sized. The participants who were confronted with the thin model were significantly less confident in their ability to reach their goal, which was reflected in the results: the group that received the neutral photo lost weight, while the group that received the thin model were less successful and even gained weight.

Anne-Kathrin Klesse will defend her thesis ‘Free as a bird? The effect of choice restrictions on consumer decision making’ on Thursday 6 February at 16.00 at Maastricht University. Her research study entitled ‘Repeated Exposure to the Thin Ideal and Implications for the Self: Two Weight Loss Program Studies’ was published in the International Journal of Research in Marketing.

Note for the press:

For more information on the content of this press release, please contact UM Press Officer Dunja Bajic on +31 43 388 5243 or email dunja.bajic@maastrichtuniversity.nl.

The UM Marketing & Communications Department can be contacted on +31 43 388 5222 or at pers@maastrichtuniversity.nl. For urgent matters outside office hours, please call +31 6 4602 4992. Please refer to the Web Magazine for interesting research being carried out at UM and follow us on Twitter: @MaastrichtU.

Dunja Bajic | idw
Further information:
http://www.maastrichtuniversity.nl

Further reports about: Thin Clients diet programme thin ideal unhealthy snacks

More articles from Health and Medicine:

nachricht Exploring a new frontier of cyber-physical systems: The human body
18.05.2015 | National Science Foundation

nachricht Soft-tissue engineering for hard-working cartilage
18.05.2015 | Technische Universitaet Muenchen

All articles from Health and Medicine >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Basel Physicists Develop Efficient Method of Signal Transmission from Nanocomponents

Physicists have developed an innovative method that could enable the efficient use of nanocomponents in electronic circuits. To achieve this, they have developed a layout in which a nanocomponent is connected to two electrical conductors, which uncouple the electrical signal in a highly efficient manner. The scientists at the Department of Physics and the Swiss Nanoscience Institute at the University of Basel have published their results in the scientific journal “Nature Communications” together with their colleagues from ETH Zurich.

Electronic components are becoming smaller and smaller. Components measuring just a few nanometers – the size of around ten atoms – are already being produced...

Im Focus: IoT-based Advanced Automobile Parking Navigation System

Development and implementation of an advanced automobile parking navigation platform for parking services

To fulfill the requirements of the industry, PolyU researchers developed the Advanced Automobile Parking Navigation Platform, which includes smart devices,...

Im Focus: First electrical car ferry in the world in operation in Norway now

  • Siemens delivers electric propulsion system and charging stations with lithium-ion batteries charged from hydro power
  • Ferry only uses 150 kilowatt hours (kWh) per route and reduces cost of fuel by 60 percent
  • Milestone on the road to operating emission-free ferries

The world's first electrical car and passenger ferry powered by batteries has entered service in Norway. The ferry only uses 150 kWh per route, which...

Im Focus: Into the ice – RV Polarstern opens the arctic season by setting course for Spitsbergen

On Tuesday, 19 May 2015 the research icebreaker Polarstern will leave its home port in Bremerhaven, setting a course for the Arctic. Led by Dr Ilka Peeken from the Alfred Wegener Institute, Helmholtz Centre for Polar and Marine Research (AWI) a team of 53 researchers from 11 countries will investigate the effects of climate change in the Arctic, from the surface ice floes down to the seafloor.

RV Polarstern will enter the sea-ice zone north of Spitsbergen. Covering two shallow regions on their way to deeper waters, the scientists on board will focus...

Im Focus: Gel filled with nanosponges cleans up MRSA infections

Nanoengineers at the University of California, San Diego developed a gel filled with toxin-absorbing nanosponges that could lead to an effective treatment for skin and wound infections caused by MRSA (methicillin-resistant Staphylococcus aureus), an antibiotic-resistant bacteria. This "nanosponge-hydrogel" minimized the growth of skin lesions on mice infected with MRSA - without the use of antibiotics. The researchers recently published their findings online in Advanced Materials.

To make the nanosponge-hydrogel, the team mixed nanosponges, which are nanoparticles that absorb dangerous toxins produced by MRSA, E. coli and other...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

International symposium: trends in spatial analysis and modelling for a more sustainable land use

20.05.2015 | Event News

15th conference of the International Association of Colloid and Interface Scientists

18.05.2015 | Event News

EHFG 2015: Securing health in Europe. Balancing priorities, sharing responsibilities

12.05.2015 | Event News

 
Latest News

Mesoporous Particles for the Development of Drug Delivery System Safe to Human Bodies

22.05.2015 | Materials Sciences

Computing at the Speed of Light

22.05.2015 | Information Technology

Development of Gold Nanoparticles That Control Osteogenic Differentiation of Stem Cells

22.05.2015 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>