Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Product-emotion-meter helps in product design

21.06.2002


Choosing a product is largely an emotional process. The subject of Pieter Desmet’s research project was to try to unravel this relationship between product and emotion. Along with his research, he also developed a Product-Emotion meter (PrEmo) with which emotions towards a product can be measured. Desmet will defend his thesis on Tuesday 25 June at TU Delft.

Emotions can, for example, lead us to drive a certain car or use a certain brand of toothpaste. Producers and developers of products are definitely aware of this fact. The result is that more and more producers are encouraging designers to manipulate the emotional impact of their designs. Desmet: “Often in design practice though, these emotions are seen as elusive and hard to influence. I have therefore tried to better define the concept of emotions and to apply this in an instrument that can help designers in their design process.” According to Desmet, it’s all about ‘designing emotions.’

Desmet first tried to unravel the concept of emotions for himself. “It is a very elusive phenomenon,” says Desmet, “but I was able to find out that emotions toward products are in fact real emotions. By real, I mean that these same emotions can also be found in the relational part of peoples’ lives.” Moreover, Desmet showed that emotions linked to products must be in the interest of the buyer. Desmet: “A person who feels drawn to a certain car has certain interests in the use or possession of that car: status or aesthetic pleasure, for example.”



Using this knowledge Desmet developed a Product Emotion Measurement instrument (PrEmo), call it a product-emotion meter. Instead of using words, this programme shows emotions in the form of animations. Desmet: “A drawn model shows emotion by means of a facial expression and sound.” Tests showed that people from the Netherlands and abroad only needed 14 forms of the model to recognize the emotions. “This by itself is already interesting. Moreover, there seem to be less cultural differences in communicating emotions than we thought.” This makes it a powerful instrument in the research on emotions.
Desmet went on to create a database from the results of PrEmo, that could help designers in their quest to ‘design product emotions.’ Desmet: “By making the database accessible on the internet, more insight should be gained into products and emotions.”

Maarten van der Sanden | alfa
Further information:
http://www.tudelft.nl

More articles from Interdisciplinary Research:

nachricht Fighting myocardial infarction with nanoparticle tandems
04.12.2017 | Rheinische Friedrich-Wilhelms-Universität Bonn

nachricht Virtual Reality for Bacteria
01.12.2017 | Institute of Science and Technology Austria

All articles from Interdisciplinary Research >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Long-lived storage of a photonic qubit for worldwide teleportation

MPQ scientists achieve long storage times for photonic quantum bits which break the lower bound for direct teleportation in a global quantum network.

Concerning the development of quantum memories for the realization of global quantum networks, scientists of the Quantum Dynamics Division led by Professor...

Im Focus: Electromagnetic water cloak eliminates drag and wake

Detailed calculations show water cloaks are feasible with today's technology

Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...

Im Focus: Scientists channel graphene to understand filtration and ion transport into cells

Tiny pores at a cell's entryway act as miniature bouncers, letting in some electrically charged atoms--ions--but blocking others. Operating as exquisitely sensitive filters, these "ion channels" play a critical role in biological functions such as muscle contraction and the firing of brain cells.

To rapidly transport the right ions through the cell membrane, the tiny channels rely on a complex interplay between the ions and surrounding molecules,...

Im Focus: Towards data storage at the single molecule level

The miniaturization of the current technology of storage media is hindered by fundamental limits of quantum mechanics. A new approach consists in using so-called spin-crossover molecules as the smallest possible storage unit. Similar to normal hard drives, these special molecules can save information via their magnetic state. A research team from Kiel University has now managed to successfully place a new class of spin-crossover molecules onto a surface and to improve the molecule’s storage capacity. The storage density of conventional hard drives could therefore theoretically be increased by more than one hundred fold. The study has been published in the scientific journal Nano Letters.

Over the past few years, the building blocks of storage media have gotten ever smaller. But further miniaturization of the current technology is hindered by...

Im Focus: Successful Mechanical Testing of Nanowires

With innovative experiments, researchers at the Helmholtz-Zentrums Geesthacht and the Technical University Hamburg unravel why tiny metallic structures are extremely strong

Light-weight and simultaneously strong – porous metallic nanomaterials promise interesting applications as, for instance, for future aeroplanes with enhanced...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

AKL’18: The opportunities and challenges of digitalization in the laser industry

07.12.2017 | Event News

 
Latest News

Plasmonic biosensors enable development of new easy-to-use health tests

14.12.2017 | Health and Medicine

New type of smart windows use liquid to switch from clear to reflective

14.12.2017 | Physics and Astronomy

BigH1 -- The key histone for male fertility

14.12.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>