Choosing a product is largely an emotional process. The subject of Pieter Desmet’s research project was to try to unravel this relationship between product and emotion. Along with his research, he also developed a Product-Emotion meter (PrEmo) with which emotions towards a product can be measured. Desmet will defend his thesis on Tuesday 25 June at TU Delft.
Emotions can, for example, lead us to drive a certain car or use a certain brand of toothpaste. Producers and developers of products are definitely aware of this fact. The result is that more and more producers are encouraging designers to manipulate the emotional impact of their designs. Desmet: “Often in design practice though, these emotions are seen as elusive and hard to influence. I have therefore tried to better define the concept of emotions and to apply this in an instrument that can help designers in their design process.” According to Desmet, it’s all about ‘designing emotions.’
Desmet first tried to unravel the concept of emotions for himself. “It is a very elusive phenomenon,” says Desmet, “but I was able to find out that emotions toward products are in fact real emotions. By real, I mean that these same emotions can also be found in the relational part of peoples’ lives.” Moreover, Desmet showed that emotions linked to products must be in the interest of the buyer. Desmet: “A person who feels drawn to a certain car has certain interests in the use or possession of that car: status or aesthetic pleasure, for example.”
Maarten van der Sanden | alfa
A new method for the 3-D printing of living tissues
16.08.2017 | University of Oxford
Bergamotene - alluring and lethal for Manduca sexta
21.04.2017 | Max-Planck-Institut für chemische Ökologie
Our brains house extremely complex neuronal circuits, whose detailed structures are still largely unknown. This is especially true for the so-called cerebral cortex of mammals, where among other things vision, thoughts or spatial orientation are being computed. Here the rules by which nerve cells are connected to each other are only partly understood. A team of scientists around Moritz Helmstaedter at the Frankfiurt Max Planck Institute for Brain Research and Helene Schmidt (Humboldt University in Berlin) have now discovered a surprisingly precise nerve cell connectivity pattern in the part of the cerebral cortex that is responsible for orienting the individual animal or human in space.
The researchers report online in Nature (Schmidt et al., 2017. Axonal synapse sorting in medial entorhinal cortex, DOI: 10.1038/nature24005) that synapses in...
Whispering gallery mode (WGM) resonators are used to make tiny micro-lasers, sensors, switches, routers and other devices. These tiny structures rely on a...
Using ultrafast flashes of laser and x-ray radiation, scientists at the Max Planck Institute of Quantum Optics (Garching, Germany) took snapshots of the briefest electron motion inside a solid material to date. The electron motion lasted only 750 billionths of the billionth of a second before it fainted, setting a new record of human capability to capture ultrafast processes inside solids!
When x-rays shine onto solid materials or large molecules, an electron is pushed away from its original place near the nucleus of the atom, leaving a hole...
For the first time, physicists have successfully imaged spiral magnetic ordering in a multiferroic material. These materials are considered highly promising candidates for future data storage media. The researchers were able to prove their findings using unique quantum sensors that were developed at Basel University and that can analyze electromagnetic fields on the nanometer scale. The results – obtained by scientists from the University of Basel’s Department of Physics, the Swiss Nanoscience Institute, the University of Montpellier and several laboratories from University Paris-Saclay – were recently published in the journal Nature.
Multiferroics are materials that simultaneously react to electric and magnetic fields. These two properties are rarely found together, and their combined...
MBM ScienceBridge GmbH successfully negotiated a license agreement between University Medical Center Göttingen (UMG) and the biotech company Tissue Systems Holding GmbH about commercial use of a multi-well tissue plate for automated and reliable tissue engineering & drug testing.
MBM ScienceBridge GmbH successfully negotiated a license agreement between University Medical Center Göttingen (UMG) and the biotech company Tissue Systems...
19.09.2017 | Event News
12.09.2017 | Event News
06.09.2017 | Event News
21.09.2017 | Physics and Astronomy
21.09.2017 | Life Sciences
21.09.2017 | Health and Medicine