'We're becoming more and more individualistic, and this shows in what we choose to watch on TV,' says Jakob Bjur from the Department of Journalism, Media and Communication at the University of Gothenburg, Sweden.
Bjur's research on social TV viewing describes how TV watching used to be a social event. Entire families used to watch the same show on the same TV, and the next day people could be pretty sure that other people for example at work had watched the exact same show. But things have changed.
What used to unite people is now what divides them. Most families have several TVs, and family members like to watch different shows in different rooms - if they watch TV at all. In addition, the huge number of TV channels and shows makes it nearly impossible to use TV experiences as fruitful conversation topics in lunchrooms across the country.
'Forty-five percent of all TV viewing in 1999 was social, meaning that people watched TV together. In 2008, the rate was 37 percent. We are becoming more and more individualistic also in our TV choices, and I'm very sure this development will continue. We can no longer talk about TV as social glue, a uniting force,' says Bjur.More niche channels
'People still have stuff from TV to talk about,' Bjur points out. 'But the discussions often take place on the Internet in specific groups, not least when it comes to TV series.'
There is no doubt that the divided and niched TV audience is economically attractive: Advertisements can be targeted with great precision. Finding parents of small kids, hobby carpenters or fashion bugs has become an easy task.Author: Jakob Bjur, tel +46 (0)31 70 10 469 (home), +46 (0)31 786 11 97(work)
Tile Based DASH Streaming for Virtual Reality with HEVC from Fraunhofer HHI
03.01.2017 | Fraunhofer-Institut für Nachrichtentechnik Heinrich-Hertz-Institut
Product placement: Only brands placed very prominently benefit from 3D technology
07.07.2016 | Alpen-Adria-Universität Klagenfurt
An important step towards a completely new experimental access to quantum physics has been made at University of Konstanz. The team of scientists headed by...
Yersiniae cause severe intestinal infections. Studies using Yersinia pseudotuberculosis as a model organism aim to elucidate the infection mechanisms of these...
Researchers from the University of Hamburg in Germany, in collaboration with colleagues from the University of Aarhus in Denmark, have synthesized a new superconducting material by growing a few layers of an antiferromagnetic transition-metal chalcogenide on a bismuth-based topological insulator, both being non-superconducting materials.
While superconductivity and magnetism are generally believed to be mutually exclusive, surprisingly, in this new material, superconducting correlations...
Laser-driving of semimetals allows creating novel quasiparticle states within condensed matter systems and switching between different states on ultrafast time scales
Studying properties of fundamental particles in condensed matter systems is a promising approach to quantum field theory. Quasiparticles offer the opportunity...
Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.
As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...
19.01.2017 | Event News
10.01.2017 | Event News
09.01.2017 | Event News
20.01.2017 | Awards Funding
20.01.2017 | Materials Sciences
20.01.2017 | Life Sciences