'We're becoming more and more individualistic, and this shows in what we choose to watch on TV,' says Jakob Bjur from the Department of Journalism, Media and Communication at the University of Gothenburg, Sweden.
Bjur's research on social TV viewing describes how TV watching used to be a social event. Entire families used to watch the same show on the same TV, and the next day people could be pretty sure that other people for example at work had watched the exact same show. But things have changed.
What used to unite people is now what divides them. Most families have several TVs, and family members like to watch different shows in different rooms - if they watch TV at all. In addition, the huge number of TV channels and shows makes it nearly impossible to use TV experiences as fruitful conversation topics in lunchrooms across the country.
'Forty-five percent of all TV viewing in 1999 was social, meaning that people watched TV together. In 2008, the rate was 37 percent. We are becoming more and more individualistic also in our TV choices, and I'm very sure this development will continue. We can no longer talk about TV as social glue, a uniting force,' says Bjur.More niche channels
'People still have stuff from TV to talk about,' Bjur points out. 'But the discussions often take place on the Internet in specific groups, not least when it comes to TV series.'
There is no doubt that the divided and niched TV audience is economically attractive: Advertisements can be targeted with great precision. Finding parents of small kids, hobby carpenters or fashion bugs has become an easy task.Author: Jakob Bjur, tel +46 (0)31 70 10 469 (home), +46 (0)31 786 11 97(work)
New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT
On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
An international team of scientists has proposed a new multi-disciplinary approach in which an array of new technologies will allow us to map biodiversity and the risks that wildlife is facing at the scale of whole landscapes. The findings are published in Nature Ecology and Evolution. This international research is led by the Kunming Institute of Zoology from China, University of East Anglia, University of Leicester and the Leibniz Institute for Zoo and Wildlife Research.
Using a combination of satellite and ground data, the team proposes that it is now possible to map biodiversity with an accuracy that has not been previously...
Heatwaves in the Arctic, longer periods of vegetation in Europe, severe floods in West Africa – starting in 2021, scientists want to explore the emissions of the greenhouse gas methane with the German-French satellite MERLIN. This is made possible by a new robust laser system of the Fraunhofer Institute for Laser Technology ILT in Aachen, which achieves unprecedented measurement accuracy.
Methane is primarily the result of the decomposition of organic matter. The gas has a 25 times greater warming potential than carbon dioxide, but is not as...
Hydrogen is regarded as the energy source of the future: It is produced with solar power and can be used to generate heat and electricity in fuel cells. Empa researchers have now succeeded in decoding the movement of hydrogen ions in crystals – a key step towards more efficient energy conversion in the hydrogen industry of tomorrow.
As charge carriers, electrons and ions play the leading role in electrochemical energy storage devices and converters such as batteries and fuel cells. Proton...
Scientists from the Excellence Cluster Universe at the Ludwig-Maximilians-Universität Munich have establised "Cosmowebportal", a unique data centre for cosmological simulations located at the Leibniz Supercomputing Centre (LRZ) of the Bavarian Academy of Sciences. The complete results of a series of large hydrodynamical cosmological simulations are available, with data volumes typically exceeding several hundred terabytes. Scientists worldwide can interactively explore these complex simulations via a web interface and directly access the results.
With current telescopes, scientists can observe our Universe’s galaxies and galaxy clusters and their distribution along an invisible cosmic web. From the...
Temperature measurements possible even on the smallest scale / Molecular ruby for use in material sciences, biology, and medicine
Chemists at Johannes Gutenberg University Mainz (JGU) in cooperation with researchers of the German Federal Institute for Materials Research and Testing (BAM)...
19.06.2017 | Event News
13.06.2017 | Event News
13.06.2017 | Event News
27.06.2017 | Power and Electrical Engineering
27.06.2017 | Information Technology
27.06.2017 | Physics and Astronomy