Variety may be the spice of life -- and a key contributor to an expanding waistline.
Research by Brian Wansink, a professor of marketing and nutritional science at the University of Illinois at Urbana-Champaign, challenges the conventional notion that a person’s ability to control eating and stick to a successful diet has solely to do with willpower.
Little-understood contextual cues -- such as how food is displayed and its variety of colors -- can lead people to overindulge and unknowingly bulk up, he says in an article he wrote that has been published in the Journal of Consumer Research.
Wansink’s tips for mothers and food vendors to promote healthy eating include:
The title of the paper, which appeared in the March 2004 issue of the journal, is "The Influence of Assortment Structure on Perceived Variety and Consumption Quantities."
Mark Reutter | UIUC
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