You know slathering on the SPF helps prevent skin cancer. So why don’t you do it? A new study from the June issue of the Journal of Consumer Research explains why many people don’t end up trying a new health regimen – like regularly wearing sunscreen or eliminating transfat– even if they believe the product or behavior is effective.
Punam A. Keller (Dartmouth University) argues that while some people focus on the effectiveness of the product or program when deciding whether to try it, others base their decision on their own ability to follow through. These "promotion-focused" people are eager to try new things, but focus on whether the health behavior is something they can actually do, rather than if it works.
However, the opposite is true for those who care more about safety and security than they do about accomplishment and growth. Prevention-focused people are more concerned about the effectiveness of the health behavior: "A person who is more prevention-focused centers on preserving an absence of unwanted occurrences and maintenance of the status quo, and is more vigilant towards the decision so that they might limit the chances of making mistakes," explains Keller.
Suzanne Wu | EurekAlert!
Study tracks inner workings of the brain with new biosensor
16.08.2018 | Rheinische Friedrich-Wilhelms-Universität Bonn
Foods of the future
15.08.2018 | Georg-August-Universität Göttingen
New design tool automatically creates nanostructure 3D-print templates for user-given colors
Scientists present work at prestigious SIGGRAPH conference
Most of the objects we see are colored by pigments, but using pigments has disadvantages: such colors can fade, industrial pigments are often toxic, and...
Scientists at the University of California, Los Angeles present new research on a curious cosmic phenomenon known as "whistlers" -- very low frequency packets...
Scientists develop first tool to use machine learning methods to compute flow around interactively designable 3D objects. Tool will be presented at this year’s prestigious SIGGRAPH conference.
When engineers or designers want to test the aerodynamic properties of the newly designed shape of a car, airplane, or other object, they would normally model...
Researchers from TU Graz and their industry partners have unveiled a world first: the prototype of a robot-controlled, high-speed combined charging system (CCS) for electric vehicles that enables series charging of cars in various parking positions.
Global demand for electric vehicles is forecast to rise sharply: by 2025, the number of new vehicle registrations is expected to reach 25 million per year....
Proteins must be folded correctly to fulfill their molecular functions in cells. Molecular assistants called chaperones help proteins exploit their inbuilt folding potential and reach the correct three-dimensional structure. Researchers at the Max Planck Institute of Biochemistry (MPIB) have demonstrated that actin, the most abundant protein in higher developed cells, does not have the inbuilt potential to fold and instead requires special assistance to fold into its active state. The chaperone TRiC uses a previously undescribed mechanism to perform actin folding. The study was recently published in the journal Cell.
Actin is the most abundant protein in highly developed cells and has diverse functions in processes like cell stabilization, cell division and muscle...
17.08.2018 | Event News
08.08.2018 | Event News
27.07.2018 | Event News
17.08.2018 | Physics and Astronomy
17.08.2018 | Information Technology
17.08.2018 | Life Sciences