Hope for shareholders; warning for salesmen
In these roller coaster times for the economy, there is qualified hope: operations researchers report that peoples reaction to a sequence of occurrences in which an initial event is unexpectedly reversed is more favorable if the first event is a loss than if it is a gain, according to a study in a journal of the Institute for Operations Research and the Management Sciences (INFORMS®). "Our research supports the casual observation that surprising "bad news, good news" sequences leave a positive impression, and not just because the last event is freshest in mind," says Akshay R. Rao, General Mills Professor of Marketing at the University of Minnesotas Carlson School of Management.
"Close Encounters of Two Kinds: False Alarms and Dashed Hopes" is by Dr. Haipeng (Allan) Chen, Assistant Professor of Marketing at the University of Miamis School of Business Administration and Dr. Rao. It appears in the journal Marketing Science, an INFORMS publication. A summary of the study can be found online at http://www.informs.org/Press/dashedhopesabstract.pdf
Barry List | EurekAlert!
New cruise ship “Mein Schiff 1” features Fraunhofer 3D sound on board
05.09.2018 | Fraunhofer-Institut für Digitale Medientechnologie IDMT
Small enclosure, big sound, clear speech
31.08.2018 | Fraunhofer-Institut für Digitale Medientechnologie IDMT
Faster and secure data communication: This is the goal of a new joint project involving physicists from the University of Würzburg. The German Federal Ministry of Education and Research funds the project with 14.8 million euro.
In our digital world data security and secure communication are becoming more and more important. Quantum communication is a promising approach to achieve...
On Saturday, 10 November 2018, the research icebreaker Polarstern will leave its homeport of Bremerhaven, bound for Cape Town, South Africa.
When choosing materials to make something, trade-offs need to be made between a host of properties, such as thickness, stiffness and weight. Depending on the application in question, finding just the right balance is the difference between success and failure
Now, a team of Penn Engineers has demonstrated a new material they call "nanocardboard," an ultrathin equivalent of corrugated paper cardboard. A square...
Physicists at ETH Zurich demonstrate how errors that occur during the manipulation of quantum system can be monitored and corrected on the fly
The field of quantum computation has seen tremendous progress in recent years. Bit by bit, quantum devices start to challenge conventional computers, at least...
Scientists developed specially coated nanometer-sized vehicles that can be actively moved through dense tissue like the vitreous of the eye. So far, the transport of nano-vehicles has only been demonstrated in model systems or biological fluids, but not in real tissue. The work was published in the journal Science Advances and constitutes one step further towards nanorobots becoming minimally-invasive tools for precisely delivering medicine to where it is needed.
Researchers of the “Micro, Nano and Molecular Systems” Lab at the Max Planck Institute for Intelligent Systems in Stuttgart, together with an international...
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