Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Siemens encourages involvement – Raise awareness for breast cancer

26.10.2011
After a highly successful campaign in October 2010, Siemens is continuing its commitment to promoting the early detection of breast cancer.

Siemens has launched a new campaign with the motto “Turn your city pink! Raise awareness for breast cancer.”. The company is encouraging people around the world to spread the campaign motto in their personal environments in the most creative and public ways possible.

The color pink is a global symbol of solidarity with breast cancer patients. Participants should document their efforts – in which pink should be a prominently featured color – in photos or a video and upload them to the campaign website. Siemens will donate five U.S. dollars to a non-profit breast cancer organization for each photo or video that is uploaded, and will award great prizes to the most creative participants.

Around the world, the color pink is a symbol of solidarity with breast cancer patients. So Siemens is encouraging all Internet users who would like to promote the early detection of breast cancer to upload their own campaign photos or videos to the www.siemens.com/pink website. Participants have nearly free rein when it comes to creativity – the only stipulation is that the color pink must be included, for example, on t-shirts, flags, buildings, or vehicles. Siemens will donate five U.S. dollars to a non-profit breast cancer organization for each uploaded contribution (limited to a sum of 200,000 U.S. dollars).

Internet users will vote on the best photo or video of the month on the campaign website. The ten monthly winners (October 2011 – July 2012) will each be awarded a pink Apple iPad from Siemens. In addition, Siemens will invite them to attend the donation ceremony scheduled to take place in London in October 2012.

The www.siemens.com/pink website is available in six languages (German, English, Italian, Japanese, Portuguese, and Spanish). The website not only provides details about participating in the competition but also offers information about the early detection of breast cancer.

Information includes self examination tips, articles about diagnostic imaging, and a collection of facts about breast cancer.

Visitors can also sign up for a newsletter, which Siemens also offers in six languages. Social media users can visit the Facebook fanpage www.facebook.com/TurnYourCityPink to obtain more information about the campaign, discuss topics, and encourage their friends to get involved.

Siemens Healthcare held an international campaign in October 2010 to raise public awareness about breast cancer. The company encouraged Internet users to upload their photos to the campaign website and announced that they would donate a specific amount for each image that was uploaded.

The objective of the campaign was to compile all the photos to create a virtual pink ribbon. In just one month, more than 13,500 participants from 109 countries uploaded enough “solidarity photos” to create a virtual ribbon around the world.

In March 2011, Brigitte Ederer, a member of the Managing Board of Siemens AG and head of Corporate Human Resources, presented a donation of €100,000 to Susan G. Komen Deutschland e.V.

Prizes will only be awarded if not prohibited by applicable law and regulations in the province, territory or country in which the respective submitter resides. Due to regulatory and legal restrictions, healthcare professionals from the USA may participate in the contest, but cannot be awarded a prize or invited to the donation ceremony

The Siemens Healthcare Sector is one of the world’s largest healthcare solution providers and a leading manufacturer and service provider in the fields of medical imaging, laboratory diagnostics, hospital information technology and hearing instruments. It offers solutions covering the entire supply chain under one roof - from prevention and early detection to diagnosis and on to treatment and aftercare. By optimizing clinical workflows oriented toward the most important clinical pictures, Siemens also strives to make healthcare faster, better and, at the same time, less expensive. Siemens Healthcare currently has some 48,000 employees worldwide and is present throughout the world. During fiscal 2010 (up to September 30) the Sector posted sales worth 12.4 billion euros and profits of around 750 million euros.

Florian Gersbach | Siemens Healthcare
Further information:
http://www.siemens.com/healthcare

More articles from Awards Funding:

nachricht Quadruple Excellence
08.10.2018 | Max-Planck-Institut für Intelligente Systeme

nachricht 3.6 million euros for new quantum-technology project at the University of Stuttgart
12.09.2018 | Universität Stuttgart

All articles from Awards Funding >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Goodbye, silicon? On the way to new electronic materials with metal-organic networks

Scientists at the Max Planck Institute for Polymer Research (MPI-P) in Mainz (Germany) together with scientists from Dresden, Leipzig, Sofia (Bulgaria) and Madrid (Spain) have now developed and characterized a novel, metal-organic material which displays electrical properties mimicking those of highly crystalline silicon. The material which can easily be fabricated at room temperature could serve as a replacement for expensive conventional inorganic materials used in optoelectronics.

Silicon, a so called semiconductor, is currently widely employed for the development of components such as solar cells, LEDs or computer chips. High purity...

Im Focus: Storage & Transport of highly volatile Gases made safer & cheaper by the use of “Kinetic Trapping"

Augsburg chemists present a new technology for compressing, storing and transporting highly volatile gases in porous frameworks/New prospects for gas-powered vehicles

Storage of highly volatile gases has always been a major technological challenge, not least for use in the automotive sector, for, for example, methane or...

Im Focus: Disrupting crystalline order to restore superfluidity

When we put water in a freezer, water molecules crystallize and form ice. This change from one phase of matter to another is called a phase transition. While this transition, and countless others that occur in nature, typically takes place at the same fixed conditions, such as the freezing point, one can ask how it can be influenced in a controlled way.

We are all familiar with such control of the freezing transition, as it is an essential ingredient in the art of making a sorbet or a slushy. To make a cold...

Im Focus: Micro energy harvesters for the Internet of Things

Fraunhofer IWS Dresden scientists print electronic layers with polymer ink

Thin organic layers provide machines and equipment with new functions. They enable, for example, tiny energy recuperators. In future, these will be installed...

Im Focus: Dynamik einzelner Proteine

Neue Messmethode erlaubt es Forschenden, die Bewegung von Molekülen lange und genau zu verfolgen

Das Zusammenspiel aus Struktur und Dynamik bestimmt die Funktion von Proteinen, den molekularen Werkzeugen der Zelle. Durch Fortschritte in der...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Conference to pave the way for new therapies

17.10.2018 | Event News

Berlin5GWeek: Private industrial networks and temporary 5G connectivity islands

16.10.2018 | Event News

5th International Conference on Cellular Materials (CellMAT), Scientific Programme online

02.10.2018 | Event News

 
Latest News

Nanocages in the lab and in the computer: how DNA-based dendrimers transport nanoparticles

19.10.2018 | Life Sciences

Thin films from Braunschweig on the way to Mercury

19.10.2018 | Physics and Astronomy

App-App-Hooray! - Innovative Kits for AR Applications

19.10.2018 | Trade Fair News

VideoLinks
Science & Research
Overview of more VideoLinks >>>