Today the concept of nationalism often has negative connotations, as it is associated with extremist groups in society. These groups have appropriated nationalism. At the same time nations are also being treated as brands, entailing that the rhetoric surrounding what the nation is reaches into our daily lives.
“But nationalism is still the strongest form of collective creation of identity in our time”, says Magdalena Kania-Lundholm.
In her dissertation, which she will publicly defend at Uppsala University on 26 October, she starts out with the notion that nationalism is an ideology that is created in everyday life when citizens communicate with each other about how they view their country. In this connection she discusses research on the concept of ‘nation branding’, where the nation is regarded as a brand that citizens can identify with, at the same time as it distinguishes them from other countries.
“This growing form of nation marketing creates coherent images of the nation to attract tourists, foreign capital, and other interested parties”, explains Magdalena Kania-Lundholm.
In her dissertation she uses Poland as an example. Several post-communist and other developing countries that are undergoing a process of transformation are attempting to use nation branding to challenge prevailing negative stereotypes in order to gain advantages in the global market. However, Kania-Lundholm levels criticism against conventional assumptions about nation branding, examining instead citizens’ active participation in debates about the national identity and the national brand. In this context she launches the concept of nation re-branding, which captures how ordinary people negotiate with the elites’ images of the nation.
“Today there is an alternative nation branding by citizens in discussion forums and citizen journalism on the Internet. Thanks to digital media, citizens can participate in the construction of a new national brand in a broader democratic movement”, she says.
Although the dissertation’s empirical material focuses on how Polish citizens participate in the discussion about the national brand, the idea of nation re-branding is applicable in all contexts where a new, attractive, and more positive national identity is at stake, maintains Magdalena Kania-Lundholm.
“This is a dynamic and ambivalent process that treats both the new and the old brand, treating history and the future equally. It affects not only the external image of the nation but also the internal image, that is, how we view ourselves”, she says.
Link to the dissertation Re-branding a Nation Online: Discourses on Polish Nationalism and Patriotism [Ref 1]Uppsala University -- quality, knowledge, and creativity since 1477
Uppsala University is one of northern Europe's highest ranked academic institutions. www.uu.se
For more information, please contact Magdalena Kania-Lundholm, mobile: +46 (0)70-970 49 58, firstname.lastname@example.org
Anneli Waara | idw
New population data provide insight on aging, migration
31.08.2016 | International Institute for Applied Systems Analysis (IIASA)
PRB projects world population rising 33 percent by 2050 to nearly 10 billion
25.08.2016 | Population Reference Bureau
Physicists from the University of Würzburg have designed a light source that emits photon pairs. Two-photon sources are particularly well suited for tap-proof data encryption. The experiment's key ingredients: a semiconductor crystal and some sticky tape.
So-called monolayers are at the heart of the research activities. These "super materials" (as the prestigious science magazine "Nature" puts it) have been...
Ultrafast lasers have introduced new possibilities in engraving ultrafine structures, and scientists are now also investigating how to use them to etch microstructures into thin glass. There are possible applications in analytics (lab on a chip) and especially in electronics and the consumer sector, where great interest has been shown.
This new method was born of a surprising phenomenon: irradiating glass in a particular way with an ultrafast laser has the effect of making the glass up to a...
Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion
Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
14.10.2016 | Event News
14.10.2016 | Event News
12.10.2016 | Event News
28.10.2016 | Power and Electrical Engineering
28.10.2016 | Physics and Astronomy
28.10.2016 | Life Sciences