Through participation, consumers tended to increase their consumption of fruit and vegetables, and improve their cooking skills and knowledge about food. The research also found some evidence of a ‘graduation effect’, whereby involvement in an alternative food scheme encouraged consumers to change their consumption behaviours in relation to other goods, such as household products and clothes.
Although the majority of consumers use alternative food sources alongside supermarkets, they often did not trust them and felt that the quality of supermarket food was inferior. Many reported that they only shopped there out of necessity. Alternative food projects also challenge supermarket-led notions of food choice. Although they may provide less choice in terms of types of product, consumers in our research associated these projects with a greater variety of foods, many of which are unavailable on supermarket shelves.
People take part in alternative food networks for a range of economic, ethical and personal reasons and these vary over time and in relation to life events such as moving house or the birth of a baby. For many, a key motivation was a desire to care for people and places, both close and distant. This involved reducing food miles, sourcing Fairtrade whenever possible, or looking for products with reduced environmental impacts and high animal welfare standards.
Dr Moya Kneafsey from Coventry University, who led the research commented “Consumers enjoyed being able to ask the producers about their products and felt reassured about the quality and safety of the food. Alternative food schemes enable consumers to make a direct connection with food producers, and can result in relationships of trust and loyalty.”
The researchers also identified challenges for alternative food networks. There were concerns amongst producers as to how to maintain their connection with consumers in the face of possible future growth. Many alternative food projects do not necessarily want to get bigger, as they might lose the sense of ‘connection’ which has been established between producers and consumers.
On the other hand, small schemes are under threat from two directions. First, large retailers are trying to create a sense of ‘connection’ with producers through the use of marketing strategies – such as providing names and pictures of growers and farmers on packaging. Second, rapidly expanding semi-national box delivery schemes such as Abel & Cole and Riverford Organics are also tapping into the interest in sourcing organic foods.
A promising target for kidney fibrosis
21.04.2017 | Brigham and Women's Hospital
Stem cell transplants: activating signal paths may protect from graft-versus-host disease
20.04.2017 | Technische Universität München
More and more automobile companies are focusing on body parts made of carbon fiber reinforced plastics (CFRP). However, manufacturing and repair costs must be further reduced in order to make CFRP more economical in use. Together with the Volkswagen AG and five other partners in the project HolQueSt 3D, the Laser Zentrum Hannover e.V. (LZH) has developed laser processes for the automatic trimming, drilling and repair of three-dimensional components.
Automated manufacturing processes are the basis for ultimately establishing the series production of CFRP components. In the project HolQueSt 3D, the LZH has...
Reflecting the structure of composites found in nature and the ancient world, researchers at the University of Illinois at Urbana-Champaign have synthesized thin carbon nanotube (CNT) textiles that exhibit both high electrical conductivity and a level of toughness that is about fifty times higher than copper films, currently used in electronics.
"The structural robustness of thin metal films has significant importance for the reliable operation of smart skin and flexible electronics including...
The nearby, giant radio galaxy M87 hosts a supermassive black hole (BH) and is well-known for its bright jet dominating the spectrum over ten orders of magnitude in frequency. Due to its proximity, jet prominence, and the large black hole mass, M87 is the best laboratory for investigating the formation, acceleration, and collimation of relativistic jets. A research team led by Silke Britzen from the Max Planck Institute for Radio Astronomy in Bonn, Germany, has found strong indication for turbulent processes connecting the accretion disk and the jet of that galaxy providing insights into the longstanding problem of the origin of astrophysical jets.
Supermassive black holes form some of the most enigmatic phenomena in astrophysics. Their enormous energy output is supposed to be generated by the...
The probability to find a certain number of photons inside a laser pulse usually corresponds to a classical distribution of independent events, the so-called...
Microprocessors based on atomically thin materials hold the promise of the evolution of traditional processors as well as new applications in the field of flexible electronics. Now, a TU Wien research team led by Thomas Müller has made a breakthrough in this field as part of an ongoing research project.
Two-dimensional materials, or 2D materials for short, are extremely versatile, although – or often more precisely because – they are made up of just one or a...
20.04.2017 | Event News
18.04.2017 | Event News
03.04.2017 | Event News
24.04.2017 | Physics and Astronomy
24.04.2017 | Materials Sciences
24.04.2017 | Life Sciences