The year 2040 could see many people working from home several days a week staying in touch with colleagues through videophone and internet connections. When planning a holiday, people will be limited to a certain number of air miles per year, although additional air miles may be purchased from others at auctions. This will reflect the true environmental cost of air travel.
This is one possible vision of people who participated in research at the University of Surrey’s Psychology Department, which as part of the pan-european ToolSust project, aims to promote sustainable consumption in the European cities of tomorrow.
“Europe’s future economic development faces a fundamental challenge to simultaneously balance the demands of global economic competition with progress in ‘green’ innovation and technology. Although technological advances offer promising solutions to environmental problems, the potential of these solutions will only be realised when consumers adopt them and use new products and technologies in sustainable ways,” Leanne Tite, Research Fellow at the University of Surrey explained.
Liezel Tipper | alfa
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