d3o lab was granted a government SMART award in 2003 and 2004 for the development of a high technology application. Since then they have been developing the technology in the laboratory and working with a diverse range of companies from medical to extreme sports to realise the material’s potential.
The material qualities of d3o are unlike any other material currently available and it has an endless list of possible uses as a result. Richard Palmer, Managing Director of d3o lab comments: “we get enquiries from customers and researchers alike every day, the many varied future possibilities of the material are very exciting for us.”
So when Globe shoes contacted d3o about an idea to put d3o into a skate shoe, d3o lab were very interested, but didn’t realise quite how valuable a material like this would be to a skateboarder, when incorporated into a shoe designed for this specific sport.
Ruth Gough | alfa
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