Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

The time devoted to both conventional and social media each day is growing

03.07.2014

Smartphones have made it far easier for people to find and exchange information and to make their views heard.

In 2010, 14 per cent of the people of Sweden had access to a smartphone; three years later, in 2013, the figure is 67 per cent. More time is devoted to both online editions of traditional media and social media. And, for the first time in several years total time spent with media has increased in the entire population, to an average 6 hours and 18 minutes.

Men and women under the age of 45 are leading the trend; fully 90 per cent of this age group have access to smartphones and use them for intensified media use and communicative activity. Measured in time, men use smartphones primarily to access audio and visual media and to read daily newspapers; women spend more time interacting in social networks and reading blogs.

At the same time, new digital divides have emerged, particularly between different categories defined by level of formal education. The differences between the most highly and least educated groups with respect to access to both smartphones and other mobile media, like laptops and tablets, are striking. The differences in access are reflected in all forms of online media use. ‘Divides’ in information-gathering and social participation have become more accentuated.

Independent and plural media have long been considered a cornerstone of democracy. Democratic rule presumes well-informed citizens equipped with critical faculties. Well-informed citizens are in turn dependent on reliable media and journalists who take their ‘watchdog’ role seriously. What implications may existing digital divides have for democracy and freedom of expression?

“One thing is certain,” says Professor Ulla Carlsson, who is responsible for the survey. “Any media and communication culture that undergoes such profound changes as those we see at present requires media- and information-savvy citizens with sharp eyes.”

Visual digital media continue to displace reading. Traditional media and new platforms co-exist, side by side. Traditional media continue to dominate media use in all but the youngest group (9-14 years). In many respects, we still live in a TV-oriented world.

Eighty-three per cent of the population watched television the average day in 2013. The vast majority (81 percent) still watch television via a conventional television set. The corresponding figure for web-TV is 6 per cent the average day, but weekly use of web-TV increased from 27 to 33 per cent between 2012 and 2013.

Reading of daily newspapers, particularly morning papers, continues to decline. The reach of the morning press has fallen from 72 per cent in 2007 to 56 per cent in 2013 (reading of both hard-copy and web editions). The time spent reading morning newspapers the average day differs between hard-copy and online editions: readers of morning papers spend 30 minutes with their newspaper on paper, compared to 15 minutes online.

Different media and platforms complement one another in an increasingly fragmented media landscape – among those who have access to both and are free to choose.

About the Survey Media Barometer
The Media Barometer is an annual measure of the reach of various media in Sweden – i.e., the share of the population that partakes of radio, television, teletext, film, music, cinema, computer games, morning newspapers, evening tabloids, weekly and monthly periodicals, journals, advertising, media use online via internet and cell phones. The aim is to provide serial data that describe trends and changes in people’s media use. The measures are based on telephone interviews with a random sample of the population aged 9-79 years. The survey population in 2013 was comprised of 4,797 respondents. Media Barometer surveys provide annual serial data from 1979 to the present study.

For more information, please contact:
Ulrika Facht, phone +46 31 786 1306, e-mail: ulrika.facht@nordicom.gu.se
Karin Hellingwerf, phone +46 31 786 1992, e-mail: karin.hellingwerf@nordicom.gu.se

The Media Barometer 2013 (only in Swedish) may be ordered online from Nordicom at www.nordicom.gu.se or by e-mail: anne.claesson@nordicom.gu.se.

More information in English is available on Nordicom’s website:
http://www.nordicom.gu.se/en/media-trends/media-barometer

Weitere Informationen:

http://www.gu.se/omuniversitetet/aktuellt/nyheter/detalj//mediebarometer-2013.ci...

Ulrika Lundin | idw - Informationsdienst Wissenschaft

More articles from Communications Media:

nachricht New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

nachricht On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Can the immune system be boosted against Staphylococcus aureus by delivery of messenger RNA?

Staphylococcus aureus is a feared pathogen (MRSA, multi-resistant S. aureus) due to frequent resistances against many antibiotics, especially in hospital infections. Researchers at the Paul-Ehrlich-Institut have identified immunological processes that prevent a successful immune response directed against the pathogenic agent. The delivery of bacterial proteins with RNA adjuvant or messenger RNA (mRNA) into immune cells allows the re-direction of the immune response towards an active defense against S. aureus. This could be of significant importance for the development of an effective vaccine. PLOS Pathogens has published these research results online on 25 May 2017.

Staphylococcus aureus (S. aureus) is a bacterium that colonizes by far more than half of the skin and the mucosa of adults, usually without causing infections....

Im Focus: A quantum walk of photons

Physicists from the University of Würzburg are capable of generating identical looking single light particles at the push of a button. Two new studies now demonstrate the potential this method holds.

The quantum computer has fuelled the imagination of scientists for decades: It is based on fundamentally different phenomena than a conventional computer....

Im Focus: Turmoil in sluggish electrons’ existence

An international team of physicists has monitored the scattering behaviour of electrons in a non-conducting material in real-time. Their insights could be beneficial for radiotherapy.

We can refer to electrons in non-conducting materials as ‘sluggish’. Typically, they remain fixed in a location, deep inside an atomic composite. It is hence...

Im Focus: Wafer-thin Magnetic Materials Developed for Future Quantum Technologies

Two-dimensional magnetic structures are regarded as a promising material for new types of data storage, since the magnetic properties of individual molecular building blocks can be investigated and modified. For the first time, researchers have now produced a wafer-thin ferrimagnet, in which molecules with different magnetic centers arrange themselves on a gold surface to form a checkerboard pattern. Scientists at the Swiss Nanoscience Institute at the University of Basel and the Paul Scherrer Institute published their findings in the journal Nature Communications.

Ferrimagnets are composed of two centers which are magnetized at different strengths and point in opposing directions. Two-dimensional, quasi-flat ferrimagnets...

Im Focus: World's thinnest hologram paves path to new 3-D world

Nano-hologram paves way for integration of 3-D holography into everyday electronics

An Australian-Chinese research team has created the world's thinnest hologram, paving the way towards the integration of 3D holography into everyday...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Marine Conservation: IASS Contributes to UN Ocean Conference in New York on 5-9 June

24.05.2017 | Event News

AWK Aachen Machine Tool Colloquium 2017: Internet of Production for Agile Enterprises

23.05.2017 | Event News

Dortmund MST Conference presents Individualized Healthcare Solutions with micro and nanotechnology

22.05.2017 | Event News

 
Latest News

How herpesviruses win the footrace against the immune system

26.05.2017 | Life Sciences

Water forms 'spine of hydration' around DNA, group finds

26.05.2017 | Life Sciences

First Juno science results supported by University of Leicester's Jupiter 'forecast'

26.05.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>