Just because a big company owns all the media outlets in town doesn’t necessarily mean newspapers and broadcast stations will look and sound alike, according to a review of the research in this area published in the summer issue of the journal Contexts.
While media consolidation does have adverse effects, as described in a literature review, the reduction in content diversity does not appear to be one of them. In fact, the research suggests that media content is no less diverse than it was before the increase in consolidation of ownership.
Many people assume that diversity of ownership leads to diversity in news and entertainment content and, conversely, that limited ownership essentially closes the marketplace of ideas, where different viewpoints are exchanged and shared, says Pearl Latteier, a co-author and a graduate student in communication arts at the University of Wisconsin-Madison.
Pearl Latteier | EurekAlert!
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