Launch of UK’s first practical non-chlorine water treatment for swimming pools and spas

Pristine Blue, the UK’s first practical non-chlorine water treatment for swimming pools and spas, is officially launched at the SPATEX exhibition on 6th Feb 2006 in Brighton.

Pristine Blue works using a natural copper sulphate solution used at levels safe enough to drink. Overnight, it can banish algae and bacteria, with no noxious odours, aggravated eyes or skin, and no damage to hair, costumes, pool liners or equipment.

Pristine Blue is already used in 600,000 US pools and now the EU has recognised its active ingredient as a disinfectant similar to chlorine. Britain’s HSE has approved its use, and it has the support of several allergy charities.

Pristine Blue has been piloted successfully in the UK, increasing bathing comfort and dramatically cutting maintenance and costs.

The launch event at SPATEX will provide an insight into this new alternative water treatment, vital in an age when pool managers must be seen to be reducing or removing any risks of toxic chemicals (to staff as well as bathers); be all-inclusive (ie allowing those with allergies to bathe); and, most of all, cost-conscious.

The buffet lunch briefing will be held between 12:00 and 2pm on the Monday of the SPATEX exhibition in Brighton (Mon 6th Feb 2006), Hilton Metropole Hotel, Seafront, Brighton, Sussex. UK.

For more media information or to reserve a place at the briefing contact:

Matt Steele
MurrayPR
0207 544 0016
matt@murraypr.com