Through participation, consumers tended to increase their consumption of fruit and vegetables, and improve their cooking skills and knowledge about food. The research also found some evidence of a ‘graduation effect’, whereby involvement in an alternative food scheme encouraged consumers to change their consumption behaviours in relation to other goods, such as household products and clothes.
Although the majority of consumers use alternative food sources alongside supermarkets, they often did not trust them and felt that the quality of supermarket food was inferior. Many reported that they only shopped there out of necessity. Alternative food projects also challenge supermarket-led notions of food choice. Although they may provide less choice in terms of types of product, consumers in our research associated these projects with a greater variety of foods, many of which are unavailable on supermarket shelves.
People take part in alternative food networks for a range of economic, ethical and personal reasons and these vary over time and in relation to life events such as moving house or the birth of a baby. For many, a key motivation was a desire to care for people and places, both close and distant. This involved reducing food miles, sourcing Fairtrade whenever possible, or looking for products with reduced environmental impacts and high animal welfare standards.
Dr Moya Kneafsey from Coventry University, who led the research commented “Consumers enjoyed being able to ask the producers about their products and felt reassured about the quality and safety of the food. Alternative food schemes enable consumers to make a direct connection with food producers, and can result in relationships of trust and loyalty.”
The researchers also identified challenges for alternative food networks. There were concerns amongst producers as to how to maintain their connection with consumers in the face of possible future growth. Many alternative food projects do not necessarily want to get bigger, as they might lose the sense of ‘connection’ which has been established between producers and consumers.
On the other hand, small schemes are under threat from two directions. First, large retailers are trying to create a sense of ‘connection’ with producers through the use of marketing strategies – such as providing names and pictures of growers and farmers on packaging. Second, rapidly expanding semi-national box delivery schemes such as Abel & Cole and Riverford Organics are also tapping into the interest in sourcing organic foods.
The genes are not to blame
20.07.2018 | Technische Universität München
Targeting headaches and tumors with nano-submarines
20.07.2018 | Universitätsmedizin der Johannes Gutenberg-Universität Mainz
A new manufacturing technique uses a process similar to newspaper printing to form smoother and more flexible metals for making ultrafast electronic devices.
The low-cost process, developed by Purdue University researchers, combines tools already used in industry for manufacturing metals on a large scale, but uses...
For the first time ever, scientists have determined the cosmic origin of highest-energy neutrinos. A research group led by IceCube scientist Elisa Resconi, spokesperson of the Collaborative Research Center SFB1258 at the Technical University of Munich (TUM), provides an important piece of evidence that the particles detected by the IceCube neutrino telescope at the South Pole originate from a galaxy four billion light-years away from Earth.
To rule out other origins with certainty, the team led by neutrino physicist Elisa Resconi from the Technical University of Munich and multi-wavelength...
For the first time a team of researchers have discovered two different phases of magnetic skyrmions in a single material. Physicists of the Technical Universities of Munich and Dresden and the University of Cologne can now better study and understand the properties of these magnetic structures, which are important for both basic research and applications.
Whirlpools are an everyday experience in a bath tub: When the water is drained a circular vortex is formed. Typically, such whirls are rather stable. Similar...
Physicists working with Roland Wester at the University of Innsbruck have investigated if and how chemical reactions can be influenced by targeted vibrational excitation of the reactants. They were able to demonstrate that excitation with a laser beam does not affect the efficiency of a chemical exchange reaction and that the excited molecular group acts only as a spectator in the reaction.
A frequently used reaction in organic chemistry is nucleophilic substitution. It plays, for example, an important role in in the synthesis of new chemical...
Optical spectroscopy allows investigating the energy structure and dynamic properties of complex quantum systems. Researchers from the University of Würzburg present two new approaches of coherent two-dimensional spectroscopy.
"Put an excitation into the system and observe how it evolves." According to physicist Professor Tobias Brixner, this is the credo of optical spectroscopy....
13.07.2018 | Event News
12.07.2018 | Event News
03.07.2018 | Event News
20.07.2018 | Power and Electrical Engineering
20.07.2018 | Information Technology
20.07.2018 | Materials Sciences