Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Scientific nursing top gives breastfeeding babies a brain workout

12.09.2007
Breastfeeding babies could become smarter thanks to a scientifically designed 'clever baby' nursing top revealed by the University of Portsmouth this week.

The new nursing top incorporates the latest research in infant cognitive development by using patterns designed to stimulate babies' vision.

Studies indicate that patterns with high contrast colours, especially black and white, register powerfully on a baby’s retina and send strong visual signals to the brain - the equivalent of a visual workout for the baby. It increases neurological connections in the brain and aids crucial cognitive development.

And the top’s unique design makes breastfeeding easier for mum too. It has been fashionably designed while allowing mothers to maintain comfort and dignity. The cross-over design allows the baby to feed on the breast without the mother having to lift up the whole top and the garment is designed to cover the tummy area which many mums are sensitive about after childbirth.

The 'clever baby' nursing top has been created by Fatima Ba-Alawi from the University of Portsmouth Centre for Enterprise working in collaboration with Heidi McLaughlin from Hampshire-based baby wear manufacturer GROE. Together they formed Nursing Mother Groe baby (NMGB).

"Infants learn a tremendous number of skills during their first two years. The path from the purely reflexive 'eat-sleep-poop' stage to running around and asking mum 'why is the sky blue?' requires learning at a rate unmatched at any other stage of life," Ms McLaughlin said.

"Breastfeeding time can be used as a valuable learning and cognitive development session during such an important phase in an infant's development," she said.

Ms Ba-Alawi said that she wanted to address a gap in the market with her design. “I watched my two sisters struggle with breastfeeding their children and failing to find something attractive and fashionable to wear,” she said. “NMGB will address both those needs.”

Statistics from the National Childbirth Trust reveal 21 per cent of mothers who start breastfeeding stop in the first two weeks and that 93 per cent of these women would have liked to have breastfed for longer but found it difficult. And 43 percent of breastfeeding mothers who had fed while they were out in public were likely to have encountered problems.

Lynn Timms is an International Board Certified Lactation Consultant who runs her own breastfeeding support service, ‘Breastfeeding Matters’. She said: 'Anxiety, worry or embarrassment can affect the important hormones produced during breastfeeding and disrupt the let-down, or flow of breast milk. An item of clothing, like this new breastfeeding top, that allows a mum to feel more confident and relaxed about breastfeeding in public will mean that their baby is more relaxed and satisfied.”

Ms Ba-Alawi said she hoped that the new tops would encourage mothers to not only take up breastfeeding, but to continue to so with a feeling of comfort and dignity.

Lisa Egan | alfa
Further information:
http://www.port.ac.uk

More articles from Social Sciences:

nachricht Illinois researchers researchers find tweeting in cities lower than expected
21.02.2018 | University of Illinois College of Engineering

nachricht Polluted air may pollute our morality
08.02.2018 | Association for Psychological Science

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Powerful IT security for the car of the future – research alliance develops new approaches

The more electronics steer, accelerate and brake cars, the more important it is to protect them against cyber-attacks. That is why 15 partners from industry and academia will work together over the next three years on new approaches to IT security in self-driving cars. The joint project goes by the name Security For Connected, Autonomous Cars (SecForCARs) and has funding of €7.2 million from the German Federal Ministry of Education and Research. Infineon is leading the project.

Vehicles already offer diverse communication interfaces and more and more automated functions, such as distance and lane-keeping assist systems. At the same...

Im Focus: Molecular switch will facilitate the development of pioneering electro-optical devices

A research team led by physicists at the Technical University of Munich (TUM) has developed molecular nanoswitches that can be toggled between two structurally different states using an applied voltage. They can serve as the basis for a pioneering class of devices that could replace silicon-based components with organic molecules.

The development of new electronic technologies drives the incessant reduction of functional component sizes. In the context of an international collaborative...

Im Focus: LZH showcases laser material processing of tomorrow at the LASYS 2018

At the LASYS 2018, from June 5th to 7th, the Laser Zentrum Hannover e.V. (LZH) will be showcasing processes for the laser material processing of tomorrow in hall 4 at stand 4E75. With blown bomb shells the LZH will present first results of a research project on civil security.

At this year's LASYS, the LZH will exhibit light-based processes such as cutting, welding, ablation and structuring as well as additive manufacturing for...

Im Focus: Self-illuminating pixels for a new display generation

There are videos on the internet that can make one marvel at technology. For example, a smartphone is casually bent around the arm or a thin-film display is rolled in all directions and with almost every diameter. From the user's point of view, this looks fantastic. From a professional point of view, however, the question arises: Is that already possible?

At Display Week 2018, scientists from the Fraunhofer Institute for Applied Polymer Research IAP will be demonstrating today’s technological possibilities and...

Im Focus: Explanation for puzzling quantum oscillations has been found

So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics

Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

In focus: Climate adapted plants

25.05.2018 | Event News

Save the date: Forum European Neuroscience – 07-11 July 2018 in Berlin, Germany

02.05.2018 | Event News

Invitation to the upcoming "Current Topics in Bioinformatics: Big Data in Genomics and Medicine"

13.04.2018 | Event News

 
Latest News

In focus: Climate adapted plants

25.05.2018 | Event News

Flow probes from the 3D printer

25.05.2018 | Machine Engineering

Less is more? Gene switch for healthy aging found

25.05.2018 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>