In an article in the forthcoming December 2005 issue of the Journal of Consumer Research, researchers compare the focusing on the process of decision-making to focusing on the outcome of the decision. They found that feeling responsible for the outcome of a decision may drive people to a third choice – inaction.
"For many high stakes decisions, such as financial investments and healthcare choices, a focus on process or outcome may turn out to be a critical decision factor," write Yinlong Zhang (University of Texas--San Antonio) and Vikas Mittal (University of Pittsburgh). "When deciding between two stocks … people who feel accountable for the outcome would simply decide not to choose. Consequently, they may defer investing and have fewer assets in the long run."
Zhang and Mittal stress that the best way to minimize difficulty when making a decision is to first hone in on a succinct decision process. Then, simply make the decision. "This can be particularly important when you are choosing from options that are naturally aversive," the authors explain.
Suzanne Wu | EurekAlert!
Illinois researchers researchers find tweeting in cities lower than expected
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Polluted air may pollute our morality
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A newly developed laser technology has enabled physicists in the Laboratory for Attosecond Physics (jointly run by LMU Munich and the Max Planck Institute of Quantum Optics) to generate attosecond bursts of high-energy photons of unprecedented intensity. This has made it possible to observe the interaction of multiple photons in a single such pulse with electrons in the inner orbital shell of an atom.
In order to observe the ultrafast electron motion in the inner shells of atoms with short light pulses, the pulses must not only be ultrashort, but very...
A group of researchers led by Andrea Cavalleri at the Max Planck Institute for Structure and Dynamics of Matter (MPSD) in Hamburg has demonstrated a new method enabling precise measurements of the interatomic forces that hold crystalline solids together. The paper Probing the Interatomic Potential of Solids by Strong-Field Nonlinear Phononics, published online in Nature, explains how a terahertz-frequency laser pulse can drive very large deformations of the crystal.
By measuring the highly unusual atomic trajectories under extreme electromagnetic transients, the MPSD group could reconstruct how rigid the atomic bonds are...
Quantum computers may one day solve algorithmic problems which even the biggest supercomputers today can’t manage. But how do you test a quantum computer to...
For the first time, a team of researchers at the Max-Planck Institute (MPI) for Polymer Research in Mainz, Germany, has succeeded in making an integrated circuit (IC) from just a monolayer of a semiconducting polymer via a bottom-up, self-assembly approach.
In the self-assembly process, the semiconducting polymer arranges itself into an ordered monolayer in a transistor. The transistors are binary switches used...
Breakthrough provides a new concept of the design of molecular motors, sensors and electricity generators at nanoscale
Researchers from the Institute of Organic Chemistry and Biochemistry of the CAS (IOCB Prague), Institute of Physics of the CAS (IP CAS) and Palacký University...
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23.02.2018 | Physics and Astronomy