In an article in the forthcoming December 2005 issue of the Journal of Consumer Research, researchers compare the focusing on the process of decision-making to focusing on the outcome of the decision. They found that feeling responsible for the outcome of a decision may drive people to a third choice – inaction.
"For many high stakes decisions, such as financial investments and healthcare choices, a focus on process or outcome may turn out to be a critical decision factor," write Yinlong Zhang (University of Texas--San Antonio) and Vikas Mittal (University of Pittsburgh). "When deciding between two stocks … people who feel accountable for the outcome would simply decide not to choose. Consequently, they may defer investing and have fewer assets in the long run."
Zhang and Mittal stress that the best way to minimize difficulty when making a decision is to first hone in on a succinct decision process. Then, simply make the decision. "This can be particularly important when you are choosing from options that are naturally aversive," the authors explain.
Suzanne Wu | EurekAlert!
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Ultrafast lasers have introduced new possibilities in engraving ultrafine structures, and scientists are now also investigating how to use them to etch microstructures into thin glass. There are possible applications in analytics (lab on a chip) and especially in electronics and the consumer sector, where great interest has been shown.
This new method was born of a surprising phenomenon: irradiating glass in a particular way with an ultrafast laser has the effect of making the glass up to a...
Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion
Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
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