Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

The Open University is one of the most searched for UK Universities in Google

14.01.2014
A recent report published by OC&C Strategy Consultants in collaboration with Google ranks the UK Open University as the top 5th UK University searched for in international online searches. The report highlights that increasing numbers of international students are searching online for UK universities.

Based on these facts, the report predicts significant future growth in the number of international students studying at UK universities. This growth will be driven primarily by an increase in the number of international distance learning students at UK universities and students studying at international branch campuses.

David Black, Director at Google UK, said: “British higher education institutions are among the best in the world, and many are already pursuing effective internationalisation strategies. This report highlights that there is a significant increase in the volume of searches for British universities from overseas”.

The UK is second only to the US as the most popular study destination, based on Google search activity and students are looking beyond heritage UK brands such as Oxbridge and Imperial College London, which regularly feature in the top-five most searched for institutions from overseas. The Open University, with its unique distance learning operating model, is attracting students because of its emphasis on understanding and responding to the needs of international students through a dedicated international team focussing on marketing, research, enquirer experience and student support.

Steve Hill, Commercial Director at The Open University said: “International demand for UK Higher Education is huge – and growing – which is why so many international students currently choose to study with The Open University. To meet this demand, we’re working with Google to develop our digital marketing capability to ensure we’re reaching those international students whose needs can best be met by The Open University’s flexible study model. Combining this approach with a clear understanding of our international students and innovative delivery methods, we are confident we can enjoy continuing success in our recruitment of overseas students.”

Mark Jeynes, Partner at OC&C and author of the report, said “Britain’s universities are highly sought after by international students and many institutions have well thought-through strategies in place to capitalise on this opportunity. Already, many universities are honing their digital marketing skills and developing a host of new capabilities to succeed in their quest for international expansion. In order to succeed, institutions must ensure they are offering a range of programmes, content and delivery mechanisms to suit new markets, as well as developing strong but flexible local partnerships to ensure their offering is competitive and attuned to local needs”

Notes to Editors

METHODOLGY
OC&C analysed Google search data relating to the 2010/11, 2011/12 and 2012/13 academic years, focusing on the top-50 source markets for inbound international students studying in the UK and the top-50 UK universities, based on The Times Good University Guide rankings. Google search data was also analysed for the top-100 universities globally, based on the World University Rankings published by Times Higher Education. Both the volume of search activity and the historic growth in search activity was evaluated to rank universities based on Google search activity. Google search activity was also analysed at the subject level for undergraduate and postgraduate degrees.
ABOUT OC&C
Founded in 1987, OC&C is a leading global strategy consulting firm that brings clear thinking to the most complex issues facing today's management teams. OC&C's client roster includes some of the world's most respected companies throughout the retail, consumer goods, media, private equity and business services sectors.

For more information about OC&C Strategy Consultants, please visit www.occstrategy.com

ABOUT GOOGLE INC.
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.

Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

About The OPEN UNIVERSITY
The Open University is a world leader in educational innovation, committed to widening access to Higher Education around the world. Since its establishment in 1969 it has taught more than 1.8 million students, combining scale with exceptional quality. The University has recently strengthened its international footprint by creating a dedicated team to promote its high quality distance learning programmes overseas.

For more information, please visit http://www.openuniversity.edu

Download the report:
http://www.occstrategy.com/sites/default/files/britains_higher_education_
empire_webreportfinal.pdf
Media contact: Emma Baddeley, Programme Manager, Open University Worldwide, Perry Building E, Walton Hall, Milton Keynes, MK7 6AA, UK, Tel.: ++44-(0)1908-659568, E-Mail emma.baddeley@open.ac.uk

Beatrix Polgar-Stüwe | idw
Further information:
http://www.openuniversity.edu

More articles from Science Education:

nachricht Teaching Innovation – Innovatively!
18.05.2016 | HHL Leipzig Graduate School of Management

nachricht A Finger on the Pulse of Innovation – Worldwide
09.12.2015 | Siemens AG

All articles from Science Education >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Computational high-throughput screening finds hard magnets containing less rare earth elements

Permanent magnets are very important for technologies of the future like electromobility and renewable energy, and rare earth elements (REE) are necessary for their manufacture. The Fraunhofer Institute for Mechanics of Materials IWM in Freiburg, Germany, has now succeeded in identifying promising approaches and materials for new permanent magnets through use of an in-house simulation process based on high-throughput screening (HTS). The team was able to improve magnetic properties this way and at the same time replaced REE with elements that are less expensive and readily available. The results were published in the online technical journal “Scientific Reports”.

The starting point for IWM researchers Wolfgang Körner, Georg Krugel, and Christian Elsässer was a neodymium-iron-nitrogen compound based on a type of...

Im Focus: Atomic precision: technologies for the next-but-one generation of microchips

In the Beyond EUV project, the Fraunhofer Institutes for Laser Technology ILT in Aachen and for Applied Optics and Precision Engineering IOF in Jena are developing key technologies for the manufacture of a new generation of microchips using EUV radiation at a wavelength of 6.7 nm. The resulting structures are barely thicker than single atoms, and they make it possible to produce extremely integrated circuits for such items as wearables or mind-controlled prosthetic limbs.

In 1965 Gordon Moore formulated the law that came to be named after him, which states that the complexity of integrated circuits doubles every one to two...

Im Focus: Researchers demonstrate size quantization of Dirac fermions in graphene

Characterization of high-quality material reveals important details relevant to next generation nanoelectronic devices

Quantum mechanics is the field of physics governing the behavior of things on atomic scales, where things work very differently from our everyday world.

Im Focus: Graphene: A quantum of current

When current comes in discrete packages: Viennese scientists unravel the quantum properties of the carbon material graphene

In 2010 the Nobel Prize in physics was awarded for the discovery of the exceptional material graphene, which consists of a single layer of carbon atoms...

Im Focus: Transparent - Flexible - Printable: Key technologies for tomorrow’s displays

The trend-forward world of display technology relies on innovative materials and novel approaches to steadily advance the visual experience, for example through higher pixel densities, better contrast, larger formats or user-friendler design. Fraunhofer ISC’s newly developed materials for optics and electronics now broaden the application potential of next generation displays. Learn about lower cost-effective wet-chemical printing procedures and the new materials at the Fraunhofer ISC booth # 1021 in North Hall D during the SID International Symposium on Information Display held from 22 to 27 May 2016 at San Francisco’s Moscone Center.

Economical processing

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Networking 4.0: International Laser Technology Congress AKL’16 Shows New Ways of Cooperations

24.05.2016 | Event News

Challenges of rural labor markets

20.05.2016 | Event News

International expert meeting “Health Business Connect” in France

19.05.2016 | Event News

 
Latest News

Great apes communicate cooperatively

25.05.2016 | Life Sciences

Thermo-Optical Measuring method (TOM) could save several million tons of CO2 in coal-fired plants

25.05.2016 | Power and Electrical Engineering

Computational high-throughput screening finds hard magnets containing less rare earth elements

25.05.2016 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>