The Arts and Humanities Research Council (AHRC) has awarded £300,000 to the Institute of Railway Studies and Transport History, a joint initiative of the University and the NRM, to undertake the study. It will culminate in a major new exhibition opening in 2011 at the NRM.
Researchers will examine three critical periods in railway history spanning more than a century, to understand how rail companies developed commercial cultures that sought to build their markets and promote rail travel to the public.
They will focus on:
oca 1872-85, the railways’ ‘Ryanair’ era when the numerous private companies decisively shifted to a low-margin, high-volume business model that required them to build markets
oca 1923-39, a period of intense competition with road transport in which the ‘Big Four’ rail companies successfully engaged in a wide range of initiatives to maintain passenger level
oca 1965-77, the first post-Beeching era of the nationalised railway when British Rail in competition with the new motorway network, became one of the most widely recognised brands in the UK
Working with the NRM’s vast collections, the researchers will analyse how the rail companies were ahead of their time in using branding, aspirational marketing and corporate image-building, to further their businesses.
The project will culminate in an exhibition in a purpose-built gallery at the NRM, opening in late 2011 and running for at least 12 months. Key elements will then be incorporated into the museum’s permanent exhibitions, as part of the planned refurbishment of the NRM’s Great Hall.
Much of the project material will continue to be available to the public in Search Engine, the NRM’s new archive and research centre. The research project will also involve a series of academic papers and conference presentations,
Colin Divall, Professor of Railway Studies in the University’s Department of History and Head of the Institute, said: “I am thrilled that the railways’ role in developing modern patterns of travel will be so much better understood thanks to this study of the National Railway Museum’s wonderful collections of marketing material.”
The York grant is part of the AHRC’s £3.2 million Museum and Galleries Research Programme which is helping UK museums, galleries, archives and libraries to co-produce high quality research with universities, enabling them to better interpret and present their collections to a wider public.
David Garner | alfa
Tool helps cities to plan electric bus routes, and calculate the benefits
09.01.2017 | International Institute for Applied Systems Analysis (IIASA)
Realistic training for extreme flight conditions
28.12.2016 | Technical University of Munich (TUM)
On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded after a glide flight with an Airbus A320 in ditching on the Hudson River. All 155 people on board were saved.
On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded...
In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport
Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...
The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.
The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...
Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...
13.02.2017 | Event News
10.02.2017 | Event News
09.02.2017 | Event News
28.02.2017 | Life Sciences
28.02.2017 | Power and Electrical Engineering
28.02.2017 | Information Technology