Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Commercial culture in three ages of the train

29.08.2008
Scholars at the University of York and the National Railway Museum (NRM) are to launch a major historical project to study the development of corporate culture on British railways.

The Arts and Humanities Research Council (AHRC) has awarded £300,000 to the Institute of Railway Studies and Transport History, a joint initiative of the University and the NRM, to undertake the study. It will culminate in a major new exhibition opening in 2011 at the NRM.

Researchers will examine three critical periods in railway history spanning more than a century, to understand how rail companies developed commercial cultures that sought to build their markets and promote rail travel to the public.

They will focus on:

oca 1872-85, the railways’ ‘Ryanair’ era when the numerous private companies decisively shifted to a low-margin, high-volume business model that required them to build markets

oca 1923-39, a period of intense competition with road transport in which the ‘Big Four’ rail companies successfully engaged in a wide range of initiatives to maintain passenger level

oca 1965-77, the first post-Beeching era of the nationalised railway when British Rail in competition with the new motorway network, became one of the most widely recognised brands in the UK

Working with the NRM’s vast collections, the researchers will analyse how the rail companies were ahead of their time in using branding, aspirational marketing and corporate image-building, to further their businesses.

The project will culminate in an exhibition in a purpose-built gallery at the NRM, opening in late 2011 and running for at least 12 months. Key elements will then be incorporated into the museum’s permanent exhibitions, as part of the planned refurbishment of the NRM’s Great Hall.

Much of the project material will continue to be available to the public in Search Engine, the NRM’s new archive and research centre. The research project will also involve a series of academic papers and conference presentations,

Colin Divall, Professor of Railway Studies in the University’s Department of History and Head of the Institute, said: “I am thrilled that the railways’ role in developing modern patterns of travel will be so much better understood thanks to this study of the National Railway Museum’s wonderful collections of marketing material.”

The York grant is part of the AHRC’s £3.2 million Museum and Galleries Research Programme which is helping UK museums, galleries, archives and libraries to co-produce high quality research with universities, enabling them to better interpret and present their collections to a wider public.

David Garner | alfa
Further information:
http://www.york.ac.uk/admin/presspr/pressreleases/railwayhistory.htm

Further reports about: Railway Railway Studies Transport History rail travel

More articles from Transportation and Logistics:

nachricht Study sets new distance record for medical drone transport
13.09.2017 | Johns Hopkins Medicine

nachricht Researchers 'count cars' -- literally -- to find a better way to control heavy traffic
10.08.2017 | Florida Atlantic University

All articles from Transportation and Logistics >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Long-lived storage of a photonic qubit for worldwide teleportation

MPQ scientists achieve long storage times for photonic quantum bits which break the lower bound for direct teleportation in a global quantum network.

Concerning the development of quantum memories for the realization of global quantum networks, scientists of the Quantum Dynamics Division led by Professor...

Im Focus: Electromagnetic water cloak eliminates drag and wake

Detailed calculations show water cloaks are feasible with today's technology

Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...

Im Focus: Scientists channel graphene to understand filtration and ion transport into cells

Tiny pores at a cell's entryway act as miniature bouncers, letting in some electrically charged atoms--ions--but blocking others. Operating as exquisitely sensitive filters, these "ion channels" play a critical role in biological functions such as muscle contraction and the firing of brain cells.

To rapidly transport the right ions through the cell membrane, the tiny channels rely on a complex interplay between the ions and surrounding molecules,...

Im Focus: Towards data storage at the single molecule level

The miniaturization of the current technology of storage media is hindered by fundamental limits of quantum mechanics. A new approach consists in using so-called spin-crossover molecules as the smallest possible storage unit. Similar to normal hard drives, these special molecules can save information via their magnetic state. A research team from Kiel University has now managed to successfully place a new class of spin-crossover molecules onto a surface and to improve the molecule’s storage capacity. The storage density of conventional hard drives could therefore theoretically be increased by more than one hundred fold. The study has been published in the scientific journal Nano Letters.

Over the past few years, the building blocks of storage media have gotten ever smaller. But further miniaturization of the current technology is hindered by...

Im Focus: Successful Mechanical Testing of Nanowires

With innovative experiments, researchers at the Helmholtz-Zentrums Geesthacht and the Technical University Hamburg unravel why tiny metallic structures are extremely strong

Light-weight and simultaneously strong – porous metallic nanomaterials promise interesting applications as, for instance, for future aeroplanes with enhanced...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

AKL’18: The opportunities and challenges of digitalization in the laser industry

07.12.2017 | Event News

 
Latest News

A whole-body approach to understanding chemosensory cells

13.12.2017 | Health and Medicine

Water without windows: Capturing water vapor inside an electron microscope

13.12.2017 | Physics and Astronomy

Cellular Self-Digestion Process Triggers Autoimmune Disease

13.12.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>