If you want your e-mails to be read and the Internet links included in them opened, you have to pay attention to design. Design pays off! Recipients are more likely to access the information offered if the e-mails are designed attractively. This also applies to important medical information sent to a large user group.
e-mail with a link, but included graphic design elements as well, which however, should not be animated. The choice of an aesthetically pleasing font (Times instead of Courier) also had a positive effect. The study has now been published in the "Journal of the American Medical Informatics Association".
New developments from the pharmaceutical advisory AiDKlinik are now sent by e-mail
The electronic pharmaceutical advisory AiDKlinik, developed by the Department of Internal Medicine VI, Clinical Pharmacology, has been in use at Heidelberg University Hospital since 2003. More than 6,500 employees of the clinic can access comprehensive information on all commonly used drugs and their recommended dosages from their computer. New developments of the system such as the integration of discount agreements, inclusion of warnings on intolerance of infusion solutions, or searches for allergenic excipients are communicated to all users on a regular basis.
"We naturally are very interested in having this information actually reach the user. In view of the flood of e-mails, this is becoming increasingly difficult," explained Professor Dr. Walter E. Haefeli, Medical Director of the Department of Internal Medicine VI at Heidelberg University Hospital. But how should an e-mail be designed so that it is read and not just ignored or deleted as spam? The Heidelberg researchers found no specific recommendations in relevant literature and thus decided to scientifically investigate this issue on their own.
At an interval of six months, an e-mail on new functions of the electronic pharmaceutical advisory, namely, a warning on interaction between pharmaceuticals and an excipient for the selection of medication during pregnancy was sent to all of the approximately 6,500 addresses of the Heidelberg University Hospital. "We sent the e-mails in five formats with identical contents. Forty percent of the users received them in pure text format (Times New Roman or Courier, pictures 4 and 2), twenty percent in Arial shadow (picture 3), and twenty percent each as a graphic design or animated e-mail (pictures 5 and 1), each with a "click" button, reports Jens Kaltschmidt, software specialist in the Department of Internal Medicine VI.
Suitable fonts increase legibility and attractiveness
After the two postings, a total of 21.1 and 23.5 percent of the recipients opened the link - a comparably high percentage, as is known from other studies. Graphically designed e-mails were clearly more successful than simple text e-mails; they were opened by a maximum of 32 percent of users, the animated ones less often than the static graphic e-mails. "In particular, legibility and attractive design are rewarded," says Jens Kaltschmidt. A simple trick can be very effective - switching from a rather old-fashioned font such as Courier to Times moved 73 percent more users to access the information in the link.All emails of both campaigns online:
Dr. Annette Tuffs | idw
Stanford researchers create new special-purpose computer that may someday save us billions
21.10.2016 | Stanford University
New 3-D wiring technique brings scalable quantum computers closer to reality
19.10.2016 | University of Waterloo
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.
In 2016, the joint pavilion by the IVAM Microtechnology Network, the Product Market “High-tech for Medical Devices”, will be located in Hall 8a again and will...
'Ferroelectric' materials can switch between different states of electrical polarization in response to an external electric field. This flexibility means they show promise for many applications, for example in electronic devices and computer memory. Current ferroelectric materials are highly valued for their thermal and chemical stability and rapid electro-mechanical responses, but creating a material that is scalable down to the tiny sizes needed for technologies like silicon-based semiconductors (Si-based CMOS) has proven challenging.
Now, Hiroshi Funakubo and co-workers at the Tokyo Institute of Technology, in collaboration with researchers across Japan, have conducted experiments to...
14.10.2016 | Event News
14.10.2016 | Event News
12.10.2016 | Event News
21.10.2016 | Health and Medicine
21.10.2016 | Information Technology
21.10.2016 | Materials Sciences