If you want your e-mails to be read and the Internet links included in them opened, you have to pay attention to design. Design pays off! Recipients are more likely to access the information offered if the e-mails are designed attractively. This also applies to important medical information sent to a large user group.
e-mail with a link, but included graphic design elements as well, which however, should not be animated. The choice of an aesthetically pleasing font (Times instead of Courier) also had a positive effect. The study has now been published in the "Journal of the American Medical Informatics Association".
New developments from the pharmaceutical advisory AiDKlinik are now sent by e-mail
The electronic pharmaceutical advisory AiDKlinik, developed by the Department of Internal Medicine VI, Clinical Pharmacology, has been in use at Heidelberg University Hospital since 2003. More than 6,500 employees of the clinic can access comprehensive information on all commonly used drugs and their recommended dosages from their computer. New developments of the system such as the integration of discount agreements, inclusion of warnings on intolerance of infusion solutions, or searches for allergenic excipients are communicated to all users on a regular basis.
"We naturally are very interested in having this information actually reach the user. In view of the flood of e-mails, this is becoming increasingly difficult," explained Professor Dr. Walter E. Haefeli, Medical Director of the Department of Internal Medicine VI at Heidelberg University Hospital. But how should an e-mail be designed so that it is read and not just ignored or deleted as spam? The Heidelberg researchers found no specific recommendations in relevant literature and thus decided to scientifically investigate this issue on their own.
At an interval of six months, an e-mail on new functions of the electronic pharmaceutical advisory, namely, a warning on interaction between pharmaceuticals and an excipient for the selection of medication during pregnancy was sent to all of the approximately 6,500 addresses of the Heidelberg University Hospital. "We sent the e-mails in five formats with identical contents. Forty percent of the users received them in pure text format (Times New Roman or Courier, pictures 4 and 2), twenty percent in Arial shadow (picture 3), and twenty percent each as a graphic design or animated e-mail (pictures 5 and 1), each with a "click" button, reports Jens Kaltschmidt, software specialist in the Department of Internal Medicine VI.
Suitable fonts increase legibility and attractiveness
After the two postings, a total of 21.1 and 23.5 percent of the recipients opened the link - a comparably high percentage, as is known from other studies. Graphically designed e-mails were clearly more successful than simple text e-mails; they were opened by a maximum of 32 percent of users, the animated ones less often than the static graphic e-mails. "In particular, legibility and attractive design are rewarded," says Jens Kaltschmidt. A simple trick can be very effective - switching from a rather old-fashioned font such as Courier to Times moved 73 percent more users to access the information in the link.All emails of both campaigns online:
Dr. Annette Tuffs | idw
UT professor develops algorithm to improve online mapping of disaster areas
29.11.2016 | University of Tennessee at Knoxville
New standard helps optical trackers follow moving objects precisely
23.11.2016 | National Institute of Standards and Technology (NIST)
A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.
Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...
In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.
“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...
The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.
The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...
Broadband rotational spectroscopy unravels structural reshaping of isolated molecules in the gas phase to accommodate water
In two recent publications in the Journal of Chemical Physics and in the Journal of Physical Chemistry Letters, researchers around Melanie Schnell from the Max...
The efficiency of power electronic systems is not solely dependent on electrical efficiency but also on weight, for example, in mobile systems. When the weight of relevant components and devices in airplanes, for instance, is reduced, fuel savings can be achieved and correspondingly greenhouse gas emissions decreased. New materials and components based on gallium nitride (GaN) can help to reduce weight and increase the efficiency. With these new materials, power electronic switches can be operated at higher switching frequency, resulting in higher power density and lower material costs.
Researchers at the Fraunhofer Institute for Solar Energy Systems ISE together with partners have investigated how these materials can be used to make power...
16.11.2016 | Event News
01.11.2016 | Event News
14.10.2016 | Event News
02.12.2016 | Medical Engineering
02.12.2016 | Agricultural and Forestry Science
02.12.2016 | Physics and Astronomy