Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Collaboration with Rexam sees new aesthetic effects in DuPont™ Surlyn® for latest Balenciaga fragrance

27.10.2010
Balenciaga Paris, Balenciaga’s first major fragrance launch since 1998 and the first under new licensing arrangements with Coty, illustrates some of the new aesthetic effects possible with DuPont™ Surlyn® for the cap and collar of its bottle.

Both elements of the fragrance’s packaging are produced by the packaging company Rexam using new and innovative techniques, achieved thanks to the unique properties of Surlyn®. A more recently launched skincare cream jar of the same range also features a cap made of Surlyn® with the same authentic and luxurious effects.


The pale amber fragrance is housed in a prism-like glass bottle with an ivory effect collar, molded in Surlyn®, and a cracked porcelain cap, also in Surlyn®, to remind of antique vases from the 18th century. The colors and visual effects produced on the two Surlyn® parts required the highest technical expertise of Rexam, working in close cooperation with material experts from DuPont.

A cap reminiscent of old porcelain
One of the eye-catching elements of the bottle’s design is a cap reminiscent of old porcelain. The cap itself is molded with a white Surlyn® outerlayer, which is subsequently etched with black lines. The use of Surlyn® in this case is determined by the excellent contrast between the white of the material and the black lines – by far the best of materials tested – as well as its glossy, porcelain-like appearance.
A collar in ivory
The colored collar of the bottle has been produced with a specific coloration process, called the jaspe effect, creating cloudings and streaks to resemble the appearance of ivory. Such a visual effect is achieved in a patented process from DuPont by blending Surlyn® with multiple colorants and materials. The aesthetic appeal of the new fragrance’s design has been so great that the same ivory appearance has been extended to the packaging of the Balenciaga Paris skincare line, starting with the cap of the new cream jar launched in September 2010.

“Naturally the serial and consistent production of these effects demanded close cooperation with DuPont material experts and the highest technical skills of our own production team,” confirms Fanny Mallard, Key Account Manager at Rexam. “Yet the results have been remarkably well received by our customer and the brand-owner alike, and are fully in keeping with the authentic and luxurious appeal of Balenciaga and its cosmetic products.”

DuPont Cosmetic Solutions brings DuPont’s "Miracles of Science" to the world of beauty and personal care by expanding the possibilities of its comprehensive range of materials and technologies, and by fostering partnerships focused on technology and consumer insight. Its primary aim is to develop new and differentiated cosmetic solutions that meet brand owners’ and designers’ needs for innovation while enhancing the consumer experience and bring more fun, emotion and well-being.

DuPont Packaging and Industrial Polymers is a world-class manufacturer of high-performance resins and films for a variety of packaging and industrial applications. Its best-known ethylene copolymer products include Surlyn® resins for packaging and industrial applications, Bynel® coextrudable adhesives, Selar® PA amorphous polyamide barrier resins, Nucrel® acid copolymers, Elvax® EVA copolymers, Elvaloy®, Elvaloy® AC, Entira™ , Biomax® PTT and Fusabond® modifiers.

DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food, building and construction, communications, and transportation.

The DuPont Oval, DuPont™, The miracles of science™, and Surlyn® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates.

Birgit Radlinger | DuPont
Further information:
http://www.dupont.com

Further reports about: Balenciaga DuPont Elvaloy® Surlyn® industrial application porcelain cap

More articles from Materials Sciences:

nachricht Scientist invents way to trigger artificial photosynthesis to clean air
26.04.2017 | University of Central Florida

nachricht Researchers invent process to make sustainable rubber, plastics
25.04.2017 | University of Delaware

All articles from Materials Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Making lightweight construction suitable for series production

More and more automobile companies are focusing on body parts made of carbon fiber reinforced plastics (CFRP). However, manufacturing and repair costs must be further reduced in order to make CFRP more economical in use. Together with the Volkswagen AG and five other partners in the project HolQueSt 3D, the Laser Zentrum Hannover e.V. (LZH) has developed laser processes for the automatic trimming, drilling and repair of three-dimensional components.

Automated manufacturing processes are the basis for ultimately establishing the series production of CFRP components. In the project HolQueSt 3D, the LZH has...

Im Focus: Wonder material? Novel nanotube structure strengthens thin films for flexible electronics

Reflecting the structure of composites found in nature and the ancient world, researchers at the University of Illinois at Urbana-Champaign have synthesized thin carbon nanotube (CNT) textiles that exhibit both high electrical conductivity and a level of toughness that is about fifty times higher than copper films, currently used in electronics.

"The structural robustness of thin metal films has significant importance for the reliable operation of smart skin and flexible electronics including...

Im Focus: Deep inside Galaxy M87

The nearby, giant radio galaxy M87 hosts a supermassive black hole (BH) and is well-known for its bright jet dominating the spectrum over ten orders of magnitude in frequency. Due to its proximity, jet prominence, and the large black hole mass, M87 is the best laboratory for investigating the formation, acceleration, and collimation of relativistic jets. A research team led by Silke Britzen from the Max Planck Institute for Radio Astronomy in Bonn, Germany, has found strong indication for turbulent processes connecting the accretion disk and the jet of that galaxy providing insights into the longstanding problem of the origin of astrophysical jets.

Supermassive black holes form some of the most enigmatic phenomena in astrophysics. Their enormous energy output is supposed to be generated by the...

Im Focus: A Quantum Low Pass for Photons

Physicists in Garching observe novel quantum effect that limits the number of emitted photons.

The probability to find a certain number of photons inside a laser pulse usually corresponds to a classical distribution of independent events, the so-called...

Im Focus: Microprocessors based on a layer of just three atoms

Microprocessors based on atomically thin materials hold the promise of the evolution of traditional processors as well as new applications in the field of flexible electronics. Now, a TU Wien research team led by Thomas Müller has made a breakthrough in this field as part of an ongoing research project.

Two-dimensional materials, or 2D materials for short, are extremely versatile, although – or often more precisely because – they are made up of just one or a...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Expert meeting “Health Business Connect” will connect international medical technology companies

20.04.2017 | Event News

Wenn der Computer das Gehirn austrickst

18.04.2017 | Event News

7th International Conference on Crystalline Silicon Photovoltaics in Freiburg on April 3-5, 2017

03.04.2017 | Event News

 
Latest News

Scientist invents way to trigger artificial photosynthesis to clean air

26.04.2017 | Materials Sciences

Ammonium nitrogen input increases the synthesis of anticarcinogenic compounds in broccoli

26.04.2017 | Agricultural and Forestry Science

SwRI-led team discovers lull in Mars' giant impact history

26.04.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>