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Collaboration with Rexam sees new aesthetic effects in DuPont™ Surlyn® for latest Balenciaga fragrance

27.10.2010
Balenciaga Paris, Balenciaga’s first major fragrance launch since 1998 and the first under new licensing arrangements with Coty, illustrates some of the new aesthetic effects possible with DuPont™ Surlyn® for the cap and collar of its bottle.

Both elements of the fragrance’s packaging are produced by the packaging company Rexam using new and innovative techniques, achieved thanks to the unique properties of Surlyn®. A more recently launched skincare cream jar of the same range also features a cap made of Surlyn® with the same authentic and luxurious effects.


The pale amber fragrance is housed in a prism-like glass bottle with an ivory effect collar, molded in Surlyn®, and a cracked porcelain cap, also in Surlyn®, to remind of antique vases from the 18th century. The colors and visual effects produced on the two Surlyn® parts required the highest technical expertise of Rexam, working in close cooperation with material experts from DuPont.

A cap reminiscent of old porcelain
One of the eye-catching elements of the bottle’s design is a cap reminiscent of old porcelain. The cap itself is molded with a white Surlyn® outerlayer, which is subsequently etched with black lines. The use of Surlyn® in this case is determined by the excellent contrast between the white of the material and the black lines – by far the best of materials tested – as well as its glossy, porcelain-like appearance.
A collar in ivory
The colored collar of the bottle has been produced with a specific coloration process, called the jaspe effect, creating cloudings and streaks to resemble the appearance of ivory. Such a visual effect is achieved in a patented process from DuPont by blending Surlyn® with multiple colorants and materials. The aesthetic appeal of the new fragrance’s design has been so great that the same ivory appearance has been extended to the packaging of the Balenciaga Paris skincare line, starting with the cap of the new cream jar launched in September 2010.

“Naturally the serial and consistent production of these effects demanded close cooperation with DuPont material experts and the highest technical skills of our own production team,” confirms Fanny Mallard, Key Account Manager at Rexam. “Yet the results have been remarkably well received by our customer and the brand-owner alike, and are fully in keeping with the authentic and luxurious appeal of Balenciaga and its cosmetic products.”

DuPont Cosmetic Solutions brings DuPont’s "Miracles of Science" to the world of beauty and personal care by expanding the possibilities of its comprehensive range of materials and technologies, and by fostering partnerships focused on technology and consumer insight. Its primary aim is to develop new and differentiated cosmetic solutions that meet brand owners’ and designers’ needs for innovation while enhancing the consumer experience and bring more fun, emotion and well-being.

DuPont Packaging and Industrial Polymers is a world-class manufacturer of high-performance resins and films for a variety of packaging and industrial applications. Its best-known ethylene copolymer products include Surlyn® resins for packaging and industrial applications, Bynel® coextrudable adhesives, Selar® PA amorphous polyamide barrier resins, Nucrel® acid copolymers, Elvax® EVA copolymers, Elvaloy®, Elvaloy® AC, Entira™ , Biomax® PTT and Fusabond® modifiers.

DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food, building and construction, communications, and transportation.

The DuPont Oval, DuPont™, The miracles of science™, and Surlyn® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates.

Birgit Radlinger | DuPont
Further information:
http://www.dupont.com

Further reports about: Balenciaga DuPont Elvaloy® Surlyn® industrial application porcelain cap

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