Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Collaboration with Rexam sees new aesthetic effects in DuPont™ Surlyn® for latest Balenciaga fragrance

27.10.2010
Balenciaga Paris, Balenciaga’s first major fragrance launch since 1998 and the first under new licensing arrangements with Coty, illustrates some of the new aesthetic effects possible with DuPont™ Surlyn® for the cap and collar of its bottle.

Both elements of the fragrance’s packaging are produced by the packaging company Rexam using new and innovative techniques, achieved thanks to the unique properties of Surlyn®. A more recently launched skincare cream jar of the same range also features a cap made of Surlyn® with the same authentic and luxurious effects.


The pale amber fragrance is housed in a prism-like glass bottle with an ivory effect collar, molded in Surlyn®, and a cracked porcelain cap, also in Surlyn®, to remind of antique vases from the 18th century. The colors and visual effects produced on the two Surlyn® parts required the highest technical expertise of Rexam, working in close cooperation with material experts from DuPont.

A cap reminiscent of old porcelain
One of the eye-catching elements of the bottle’s design is a cap reminiscent of old porcelain. The cap itself is molded with a white Surlyn® outerlayer, which is subsequently etched with black lines. The use of Surlyn® in this case is determined by the excellent contrast between the white of the material and the black lines – by far the best of materials tested – as well as its glossy, porcelain-like appearance.
A collar in ivory
The colored collar of the bottle has been produced with a specific coloration process, called the jaspe effect, creating cloudings and streaks to resemble the appearance of ivory. Such a visual effect is achieved in a patented process from DuPont by blending Surlyn® with multiple colorants and materials. The aesthetic appeal of the new fragrance’s design has been so great that the same ivory appearance has been extended to the packaging of the Balenciaga Paris skincare line, starting with the cap of the new cream jar launched in September 2010.

“Naturally the serial and consistent production of these effects demanded close cooperation with DuPont material experts and the highest technical skills of our own production team,” confirms Fanny Mallard, Key Account Manager at Rexam. “Yet the results have been remarkably well received by our customer and the brand-owner alike, and are fully in keeping with the authentic and luxurious appeal of Balenciaga and its cosmetic products.”

DuPont Cosmetic Solutions brings DuPont’s "Miracles of Science" to the world of beauty and personal care by expanding the possibilities of its comprehensive range of materials and technologies, and by fostering partnerships focused on technology and consumer insight. Its primary aim is to develop new and differentiated cosmetic solutions that meet brand owners’ and designers’ needs for innovation while enhancing the consumer experience and bring more fun, emotion and well-being.

DuPont Packaging and Industrial Polymers is a world-class manufacturer of high-performance resins and films for a variety of packaging and industrial applications. Its best-known ethylene copolymer products include Surlyn® resins for packaging and industrial applications, Bynel® coextrudable adhesives, Selar® PA amorphous polyamide barrier resins, Nucrel® acid copolymers, Elvax® EVA copolymers, Elvaloy®, Elvaloy® AC, Entira™ , Biomax® PTT and Fusabond® modifiers.

DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food, building and construction, communications, and transportation.

The DuPont Oval, DuPont™, The miracles of science™, and Surlyn® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates.

Birgit Radlinger | DuPont
Further information:
http://www.dupont.com

Further reports about: Balenciaga DuPont Elvaloy® Surlyn® industrial application porcelain cap

More articles from Materials Sciences:

nachricht Physics, photosynthesis and solar cells
01.12.2016 | University of California - Riverside

nachricht New process produces hydrogen at much lower temperature
01.12.2016 | Waseda University

All articles from Materials Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

Im Focus: MADMAX: Max Planck Institute for Physics takes up axion research

The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.

The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...

Im Focus: Molecules change shape when wet

Broadband rotational spectroscopy unravels structural reshaping of isolated molecules in the gas phase to accommodate water

In two recent publications in the Journal of Chemical Physics and in the Journal of Physical Chemistry Letters, researchers around Melanie Schnell from the Max...

Im Focus: Fraunhofer ISE Develops Highly Compact, High Frequency DC/DC Converter for Aviation

The efficiency of power electronic systems is not solely dependent on electrical efficiency but also on weight, for example, in mobile systems. When the weight of relevant components and devices in airplanes, for instance, is reduced, fuel savings can be achieved and correspondingly greenhouse gas emissions decreased. New materials and components based on gallium nitride (GaN) can help to reduce weight and increase the efficiency. With these new materials, power electronic switches can be operated at higher switching frequency, resulting in higher power density and lower material costs.

Researchers at the Fraunhofer Institute for Solar Energy Systems ISE together with partners have investigated how these materials can be used to make power...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

UTSA study describes new minimally invasive device to treat cancer and other illnesses

02.12.2016 | Medical Engineering

Plasma-zapping process could yield trans fat-free soybean oil product

02.12.2016 | Agricultural and Forestry Science

What do Netflix, Google and planetary systems have in common?

02.12.2016 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>