Being confronted with the ‘thin ideal’ (the visualisation of your goal) may not be as motivating as once claimed and can have precisely the opposite effect. This according to research by Anne-Kathrin Klesse, who will defend her PhD dissertation on Thursday 6 February at the Maastricht University (School of Business and Economics).
“Dieters become demotivated, put less time and energy into what they believe is an impossible goal and eventually give up,” says Anne-Kathrin Klesse. “An extremely thin model symbolises a goal that is far-removed from your current ‘self’. This huge discrepancy leads to inconsistent behaviour, like eating unhealthy snacks.”
Klesse conducted two studies consisting of two one-week diet programmes among first-year female students interested in losing weight. All participants were given a journal to track their eating habits over the course of the week. Half of the participants in study 1 were given a journal with a thin model on the cover, while the other half received a neutral diet-related photo (a measuring tape). In study 2, half the participants were given a photo of a thin model, while the other half were given a photo of that same model photoshopped to look ‘normal’ sized. The participants who were confronted with the thin model were significantly less confident in their ability to reach their goal, which was reflected in the results: the group that received the neutral photo lost weight, while the group that received the thin model were less successful and even gained weight.
Anne-Kathrin Klesse will defend her thesis ‘Free as a bird? The effect of choice restrictions on consumer decision making’ on Thursday 6 February at 16.00 at Maastricht University. Her research study entitled ‘Repeated Exposure to the Thin Ideal and Implications for the Self: Two Weight Loss Program Studies’ was published in the International Journal of Research in Marketing.
Note for the press:
For more information on the content of this press release, please contact UM Press Officer Dunja Bajic on +31 43 388 5243 or email email@example.com.
The UM Marketing & Communications Department can be contacted on +31 43 388 5222 or at firstname.lastname@example.org. For urgent matters outside office hours, please call +31 6 4602 4992. Please refer to the Web Magazine for interesting research being carried out at UM and follow us on Twitter: @MaastrichtU.
Dunja Bajic | idw
Satellites, airport visibility readings shed light on troops' exposure to air pollution
09.12.2016 | Veterans Affairs Research Communications
Oxygen can wake up dormant bacteria for antibiotic attacks
08.12.2016 | Penn State
Physicists of the University of Würzburg have made an astonishing discovery in a specific type of topological insulators. The effect is due to the structure of the materials used. The researchers have now published their work in the journal Science.
Topological insulators are currently the hot topic in physics according to the newspaper Neue Zürcher Zeitung. Only a few weeks ago, their importance was...
In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.
Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...
Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...
A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.
Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...
In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.
“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...
16.11.2016 | Event News
01.11.2016 | Event News
14.10.2016 | Event News
09.12.2016 | Life Sciences
09.12.2016 | Ecology, The Environment and Conservation
09.12.2016 | Health and Medicine