Communications Media
Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.
innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.
Strategic Analysis: Apple enters the mobile payment market with iPay
According to various sources, Apple plans to introduce a comprehensive m-payment solution with the iPhone 6 and signed respective agreements with Mastercard,…
No-power Wi-Fi connectivity could fuel Internet of Things reality
This not-so-distant “Internet of Things” reality would extend connectivity to perhaps billions of devices. Sensors could be embedded in everyday objects to…
Brand-Specific Television Alcohol Ads A Significant Predictor Of Brand Consumption Among Underage Youth
This is the conclusion of a new study from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the…
Brainwaves can predict audience reaction for television programming
According to a study conducted at the City College of New York (CCNY) in partnership with Georgia Tech, it appears that the brain responses of just a few…
Using media as a stress reducer after a tough day at work can lead to feelings of guilt and failure
It seems common practice: After a long day at work, most people sometimes just want to turn on the TV or play a video or computer game to calm down and relax.
Smarter Ads for Smartphones: When They Do and Don't Work
Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But, do…