Next generation video: WDR and Fraunhofer HHI present significantly improved video quality at IFA 2019

© Fraunhofer HHI

VVC/H.266 is the successor standard to HEVC/H.265. The latter is currently the most modern and efficient standard for Video Coding and is used, for example, in smartphones for recording and playing videos and streaming high-definition video content on flat-screen televisions.

The Fraunhofer HHI was significantly involved in the development of HEVC/H.265 as well as its predecessor AVC/H.264, and is once more involved in the successor standard VVC/H.266. WDR is expecting the cooperation to primarily benefit viewers in terms of both video quality and data transmission costs.

Compared to HEVC/H.265, VVC/H.266 should allow data rate savings of up to 50 percent. Thus, a more efficient data transmission is possible in the fixed and especially in the mobile network, where the data capacity is limited. For example, a 90-minute UHD video encoded with HEVC/H.265 currently requires about 10 gigabytes of data, while with VVC/H.266 it will only require about 5 gigabytes.

The new VVC/H.266 standard is expected to be officially released in summer 2020. In the course of 2021, the first products based on the new standard are expected to be launched commercially. However, WDR and Fraunhofer HHI are already collaborating on testing prototypes in the laboratory.

Initial results can be seen at the IFA exhibition from September 6 to 11 at the joint booth with Deutsche TV-Plattform (booth 203a, hall 26).

Benjamin Bross, benjamin.bross@hhi.fraunhofer.de, +49 30 31002 622

https://newsletter.fraunhofer.de/-viewonline2/17386/399/279/ldL144xW/ZKvZCqOqAo/…

https://www.hhi.fraunhofer.de/en/press-media/press-releases.html

Media Contact

Kathleen Schröter Fraunhofer-Institut für Nachrichtentechnik, Heinrich-Hertz-Institut, HHI

Alle Nachrichten aus der Kategorie: Trade Fair News

Zurück zur Startseite

Kommentare (0)

Schreib Kommentar

Neueste Beiträge

Who stole the light?

Self-induced ultrafast demagnetization limits the amount of light diffracted from magnetic samples at soft x-ray energies. Free electron X-ray lasers deliver intense ultrashort pulses of x-rays, which can be used…

Could breadfruit be the next superfood?

UBC researchers say yes Breadfruit is sustainable, environmentally friendly and a high-production crop. A fruit used for centuries in countries around the world is getting the nutritional thumbs-up from a…

New calculation refines comparison of matter with antimatter

Theorists publish improved prediction for the tiny difference in kaon decays observed by experiments. -An international collaboration of theoretical physicists–including scientists from the U.S. Department of Energy’s (DOE) Brookhaven National…

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close