Eat at Joes. Eat at Joes. Eat at Joes. Eat at Joes. Eat at Joes. Eat at Joes. So, where are you going to eat tonight?! Repetition is a hallmark of advertising, but the advertisements to which consumers are exposed are not simply repeated without a plan. Instead, the idea of “spacing” or how often to repeat an advertisement is considered when trying to elicit a consumer response. Research in the September 2005 Journal of Consumer Research finds that such repetition must come with variation to
Leading European players from the telecommunications, electronics, audiovisual and media industries have joined forces in an initiative to foster the development of new audiovisual and multimedia broadband services. This initiative, chaired by Thomson, is called NEM – Networked and Electronic Media. The NEM initiative was launched on 29 June in Brussels as an EU Technology Platform.
The founding members of this initiative are Alcatel, the European Broadcasting Union (EBU), Franc
Opening the door to a new world of education and entertainment the development of a Remotely Operated Vehicle (ROV) and simulator allows users to go where few others have gone before, taking telepresence to a new level.
Developed by nine partners from four EU countries under the IST project TELEDRIVE, the system allows users to go underwater in an aquarium or in the sea without getting their feet wet or to visit an archaeological site where human presence could be damaging.
Opening Europe’s inland waterways to a new generation of travellers is a new system for the tourism sector. Due to undergo a test demonstration at the end of May, it will provide up-to-date, location-based information on everything from good restaurants to nearby emergency services.
Developed under the EurEauWeb IST project combines mobile communications, location sensing and detailed information and, if successful, could become the platform of choice for hundreds of other g
For many people, the mere thought of public speaking makes their palms sweat, heart race and stomach reel. But help may be on the way in the form of virtual reality exposure therapy – computer-generated images and sound delivered through a helmet-like headset. Page Anderson, an assistant professor of psychology at Georgia State University, is beginning a clinical study later this month to determine how effective the technology is in allaying the fear and anxiety that often accompany public speakin
With mobile phones attaining almost universal coverage in Europe, the focus has now shifted to providing the next generation of content-rich applications and services to end users.
The IST-funded project MAESTRO aims to play its part in this evolution by harnessing satellite technology together with existing 3G UMTS networks to deliver interactive digital multimedia services to mobile users.
Launched in January 2004, MAESTRO sets out to use Satellite Digital Multimedia B
We will all soon be able to watch what we want on our televisions, when we want thanks to a project funded with the help of six million euros from the Information Society Technologies area of the EU’s Framework Programme.
Building on the communication technologies developed and improved in recent years, ‘Share it!’ developed an end-to-end system that provides seamless access to on-line, broadcast and personally stored content. It allows easy access and transfer of the content bet
No matter which channel you turn to on television, you are likely to find some kind of visual element that seems to overpower the screen — making it difficult to focus on one thing.
In the past few years, television stations have begun to reformat their screen presentations to include scrolling screens, sports scores, stock prices and current weather news. These visual elements are all designed to give viewers what they want when they want it.
However, Kansas State Univ
A recently started EU project is pushing for a better integration of research programmes on mobile communications in Europe. Under the project name ALIPRO, a consortium led by the Polish MOST Foundation aims at supporting the alignment of the new member states’ national and regional research programmes with European IST research in the area of mobile technologies, applications, and services.
The project will accelerate the creation, improvement, and alignment of mobility-related nation
Waves System of France has launched ID-AL (Interactive Digital Audio Line) – its new range of interactive, programmable MP3 players. These new professional MP3 players mean no more looped CDs or badly tuned radios. Fully automated and as easy to use as CD players, ID-AL MP3 players are able to play hundreds of hours of personalised background music and programmed audio messages in public and commercial places.
ID-AL players are highly reliable compared to IT systems. Installed ins
The Universitat Autònoma de Barcelona Research Park has a new company: a spin-off of the UAB and the Higher Council for Scientific Research (CSIC). MusicStrands uses artificial intelligence techniques to provide people with music recommendations.
At MusicStrands website (www.musicstrands.com) people share their tastes in music and then receive music recommendations. This initiative is the first and only one to use tags applied to music; tags are labels that people can attach on
Fraunhofer IIS, Telos, Omnia, Axia, Broadcast Electronics and Bose participate in world-premiere live demon-stration of non-matrixed 5.1 Surround Sound for FM HD Radio.
Fraunhofer Institute for Integrated Circuits IIS and its partners join to present at the 2005 NAB show a first live demonstration. The end-to-end demonstration will involve the complete HD Radio broadcasting chain comprising the studio, on-air broadcasting and automotive digital radio receivers. The original multi-c
Establishing trust quickly is the key to effective Internet communication, especially when it comes to teaching online, according to researchers at New Jersey Institute of Technology (NJIT).
“While our study focused on trust formation among teachers and students in online courses,” said Nancy Coppola, PhD, associate professor, in the humanities department at NJIT, “our results are applicable for any group or team that interacts online. For example, we think our results could be
A high performance, low-cost wireless home connectivity solution for applications requiring the multi-streaming of high-quality video has been demonstrated by a team of EU-funded researchers.
The technology and system, developed by IST programme-funded ULTRAWAVES project supports high performance, low-cost wireless home connectivity solution for applications requiring the multi-streaming of high-quality video as wireless connectivity between Set Top Boxes, DVD and TV, PC proje
The School of Electronics and Computer Science (ECS) at the University of Southampton is the first university department to deploy IPv6 in production on its network. Now a team at the School has worked on the technology with Virgin Radio to vastly increase its listening capacity online.
IPv6 (Internet Protocol version 6) provides 340 undecillion addresses (3.4 x 10Ë38) compared to the four billion addresses possible with the current 20-year-old IPv4. Virgin is the first commercial
Capturing and animating human motion for use in virtual reality or in television production is typically long and costly. However that is about to change with the first fast low-cost motion animation system that needs no markers, bodysuits or other sensors.
Using just a PC, two cameras and the motion recognition software developed by the IST programme-funded project HUMODAN, television producers will be able to easily and cheaply create animated characters based on the real-t
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