“We find that the more a consumer relies on the original price when trying to determine a product's worth, the more valuable they perceive the deal to be,”…
The study shows that understanding the source and relevance of emotions influences how much sway they have over individuals' decision-making and can affect the…
Dramatic improvements in the efficiency of organic photovoltaics have been made in recent years, yet the fundamental question of how these devices convert…
Temporal lobe epilepsy is characterized by seizures emanating from the temporal lobes, which sit on each side of the brain just above the ear. Previously,…
“Our results show that it is just as effective – both for survival and recovery of neurological function – to focus on avoiding the fever that accompanies…
Human noses come in all shapes and sizes. But one feature seems to hold true: Men’s noses are bigger than women’s.A new study from the University of Iowa…
Prior research has shown not getting enough sleep can impact your weight, but new BYU research finds the consistency of your bed time and wake time can also…
Findings from a 15-year study published in Acta Obstetricia et Gynecologica Scandinavica, a journal of the Nordic Federation of Societies of Obstetrics and…
Researchers at the Johns Hopkins University School of Medicine and Henry Ford Hospital found that higher levels of physical fitness lower the risk of having…
The Intermountain Medical Center Heart Institute study is part of a larger study called faCTor-64, which is a landmark, randomized trial designed to determine…
According to the lead author, Dr. Francesco Atzori, progress in developing new effective drugs in bladder cancer has been stagnant in the last decades.”In…
Texas Biomed scientist Lorena M. Havill, Ph.D. and colleagues at the Southwest Research Institute and Indiana University examined femurs of deceased baboons…
One of the most comprehensive studies of genetic mutations in ovarian cancer was published today, demonstrating an unprecedented level of genetic variation…
These substances are mostly only taken during the exam preparation period. Only a narrow majority of polled students reported the desired effects, as a…
University of Arizona doctoral degree candidate Jay Sanguinetti has authored a new study, published online in the journal Psychological Science, that indicates…
Scientifically, impulsivity can appear as a choice for a small but immediate reward over a larger one that requires some delay. Choosing between present and…
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