In the March issue of the Journal of Consumer Research, a fascinating new study by Alexander Chernev (Northwestern University) reveals that people perceive…
Does orange juice taste sweeter if it's a brighter orange? A new study in the March issue of the Journal of Consumer Research finds that the color of a drink…
Turns out, when we’re looking for advice, positivity reigns. A new study reveals that we trust those who love the same things we love more than those who hate…
At the IEEE International Solid-State Circuits Symposium, Assistant Professor Hossein Hashemi of the USC Ming Hsieh department of electrical engineering will…
The findings by University of Washington and Group Health Cooperative researchers involved more than 900 elderly Group Health members living in Seattle and…
The simplified procedure is termed Cox-maze IV, and the surgeons believe it can replace the older “cut and sew” Cox-maze III in which ten precisely placed…
Traditional approaches to bank supervision may actually hurt bank development and lead to greater corruption in lending, according to new research by Brown…
The new findings, which are being published the week of February 12 in an online edition of the Proceedings of the National Academy of Sciences, offer…
Technology workers in Bangalore use mobile phones to bridge modern and cultural values — to facilitate arranged marriages, as one example. They also rely on…
The Scripps Research team, led by neuroscientists Manuel Sanchez-Alavez and Tamas Bartfai, discovered that mice genetically altered to lack a molecule known as…
Space suits for astronauts may get a new and better design following a University of Houston doctoral student’s locomotion stability research. Melissa…
The number of infections caused by multiresistant bacteria and mycobacteria in Swedish hospitals has risen dramatically in recent years, giving rise to…
The star is ending its life by casting off its outer layers of gas, which formed a cocoon around the star’s remaining core. Ultraviolet light from the dying…
The University is collaborating with a Malaysian company, Applied Agricultural Resources (AAR), to lead research into genetic improvements that could make the…
He will be a member of the Expedition 16 crew to the ISS. He is set to fly there on Space Shuttle (Discovery) mission STS-122 and will return home with the…
The study will also be the first to demonstrate whether there is a relationship in the Norwegian population between being dependent on Internet computer games…
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