This is because keeping up with the Jones’s rather than with famous people is the main motivation behind many people’s choice of which product to buy.Researchers at the University of Bath, UK, and University of St Gallen, Switzerland, showed 298 undergraduates a magazine advertisement for a digital camera which included an endorsement by a fictional student who said the camera was “hot” and his “preferred choice”. Other students were shown the same advert, this time endorsed by an invented testimonial from a German celebrity….
The findings come from a three-year international research project by the European Respiratory Society’s (ERS) task force on clinical exercise testing, which…
The three and a half year project, funded by the Engineering and Physical Sciences Research Council (EPSRC), will investigate a number of new and novel solar…
The seismic noise measurements have shown that the theory also works in practice. An article by PhD candidate Deyan Draganov about this research subject has…
BaSysBio (Bacillus Systems Biology) will study the global regulation of gene transcription in the model bacterium Bacillus subtilis. This bacterium has…
The Finnish government was responding to an EU-wide harmonisation of travellers’ allowances in January 2004, and introduced the tax cuts to protect domestic…
The ceremony took place in the presence of many French authorities and representatives of all the European and Russian entities contributing to the startup of…
By using small molecules as keys, the cage can be opened or part of the DNA can be freed. Scientists of the MESA+ Institute for Nanotechnology of the…
BepiColombo is the next European planetary exploration project, and will be implemented in collaboration with Japan. A satellite 'duo' – consisting of an…
The European desire to perform space science is stronger than ever. The recent consultative exercise led by the Agency's Space Science Advisory Committee…
A special issue of the journal Advances in Applied Ceramics (Maney Publishing and IOM3) focuses on photosensitive materials that may be applied to convert…
These cosmic rays help to make ordinary clouds. High levels of cosmic rays and cloudiness cool the world, while milder intervals occur when cosmic rays and…
Now a research associate at the University’s Department of Electronics, Liz won the SIMC for her work on the Museum of Canterbury ‘digiguide’, a multilingual…
This is the largest private funding given to climate change in the UK and will contribute to the world’s response to climate change by stimulating a research…
The critical gravity assist manoeuvre around Mars has helped Rosetta change direction – putting it on the correct track towards Earth its next destination…
Fava (University of Bologna) has presented what is probably the most radical proposal for addressing the issue in medicine. The proposal stems from the…
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