In a series of four studies, the researchers reveal that we over-generalize “healthy” claims. In fact, consumers chose beverages, side dishes, and desserts…
Appearing in the October issue of the Journal of Consumer Research, their premise is that mass communications technology has created a “cultural classroom” in…
The researchers show that “right-digit effect” influences consumer perception of sale prices. When the right digits are small, people perceive the discount to…
These findings have been taken to mean that ordinary people don’t have “good taste.” However, a new study by researchers at Columbia University and Boccini…
COST invites proposals for Actions contributing to the scientific, technological, economic, cultural or societal development of Europe. Proposals playing a…
This is the finding of scientists from the University of Southampton's School of Ocean and Earth Science at the National Oceanography Centre, Southampton…
Now a raft of studies, published in the September 2007 issue of the African Journal of Ecology, show that we have moved beyond this. We are losing species from…
In her doctoral research at the university, Dr. Orit Bossi succeeded in isolating a plant-based antioxidant that delays the aging process by countering the…
It will evaluate the efficacy of two intravenous artesunate dosing regimens in clearing Plasmodium falciparum parasites in children with severe malaria. The…
Dr Sonia Buist, Oregon Health & Science University, Oregon, USA and colleagues did a study of 9,425 people aged 40 years and over from 12 different countries…
The researchers, led by Dr Julie Turner-Cobb at the University of Bath, were studying the effect of children’s temperament and behaviour on how stressful they…
The sensory organ is the maxillary palp. It is one of three structures extending from the mosquito’s head that together provide it with its sense of smell and…
The offered method removes fine sporadic artefacts by way of selective smoothing and, thus, allows for a better quality of audio signals and images (e.g….
This new form of vacuum flask can folded together after being emptied. The frame is designed in segments and so can easily be folded together or apart.Further…
According to Dr. Kasthuri Venkateswaran, who led the study conducted at NASA’s Jet Propulsion Laboratory in Pasadena, California, “These findings will advance…
Astronomers at the University of Rochester have discovered five Earth-oceans' worth of water that has recently fallen into the planet-forming region around an…
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