Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.
Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.
Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.
The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.
Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.
Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.
Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.
innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.
On May 11 this year, “Mein Schiff 1”, the seventh and most technically advanced cruise ship of the TUI Cruises fleet, was christened and launched in the port of Hamburg. ”Mein Schiff 1” stands for a new generation of ships operated by Hamburg based cruise company TUI Cruises. For the first time ever, a cruise ship features SpatialSound Wave, the 3D sound system developed by Fraunhofer Institute for Digital Media Technology IDMT.
The facts and figures of the new ship are quite impressive. “Mein Schiff 1” has a maximum passenger capacity of nearly 3,000 and accommodates 12 restaurants...05.09.2018 | Read more
Audio technology developed by the Fraunhofer IDMT in Oldenburg used in Deutsche Telekom’s smart speaker
The Fraunhofer IDMT in Oldenburg has developed the audio technology for Deutsche Telekom’s smart speaker. At the heart of the work is the optimized interaction...31.08.2018 | Read more
Researchers at the Leibniz-Institutes für Wissensmedien (IWM) and of the Graduate School and Research Network LEAD at the University of Tübingen now found out: Short and intensive arithmetic training strengthens the neuronal connections between brain regions in adults. This neuronal plasticity through numerical learning was already detectable after only five training sessions.
No matter whether a person learns new knowledge or a new body movement – synapses, nerve cell connections and entire brain areas, i.e. the function and...02.07.2018 | Read more
The Leibniz-WissenschaftsCampus Tübingen (WCT) will be expanded through two projects located at the University of Stuttgart starting in May 2018. The universities of Stuttgart and Tübingen and the Leibniz-Institut für Wissensmedien (IWM) consider this cooperation as a worthwhile preparatory work for the Excellence Cluster proposal “Understanding understanding: language and text”. The projects, which are carried out by tandem partners from the IWM, the Institute for Natural Language Processing (IMS) and the Institute for Visualisation and Interactive Systems (VIS) of the University of Stuttgart, will be financed for three years by the University of Stuttgart.
Two new projects of the University of Stuttgart at the Leibniz-WissenschaftsCampus Tübingen „Cognitive Interfaces“04.05.2018 | Read more
When it comes to attitudes toward science and research, Swiss people fall into four distinct categories ranging from enthusiasts (28 percent) to completely uninterested (13 percent). Despite many differences between them, people in all categories support the promotion of science and research, reveals a study by the universities of Zurich and Fribourg.
The Science Barometer Switzerland published in 2016 showed a clear picture: Swiss people are interested in science and research, and think they are worth...05.02.2018 | Read more
The Internet would be nothing without hyperlinks. They are what makes the Net a network. They define the paths that give users access to content. And they also help to determine which results search engines show over others. Hyperlinks are set neither evenly nor randomly. What does all this mean for political discourse? And which actors are given disproportionately high visibility? A study examines this question.
A research team made up of Bern-based communications scientists (Silke Adam, Thomas Häussler, Ueli Reber and Hannah Schmid-Petri) wanted to know how hyperlinks...06.12.2017 | Read more
At this year’s NAB Show, the world’s largest convention for the digital media industry, taking place April 22–27, in Las Vegas, Fraunhofer IDMT will be presenting new technologies for A/V analysis and search. The updated tools allow users to detect partial duplicates, track metadata and content reuse, automatically extract metadata and manage complex multimodal analysis workflows.
A/V Segment Matching – Tracking metadata and detecting duplicates13.04.2017 | Read more
The digital revolution is bringing new challenges and sweeping changes for such organizations as law enforcement agencies that have traditionally been responsible for security and stability. As part of the EU project MEDI@4SEC, Fraunhofer IAO is developing solutions and recommended strategies for enhancing people’s understanding of how social media can be used in the realm of public security.
Citizens have long been interested in criminal cases and keen to help the police solve them. What’s new is that people are increasingly combining these...25.01.2017 | Read more
Fraunhofer HHI‘s technique for Compressed Domain Tile Aggregation with HEVC allows VR video applications with drastically reduced video bitrates and decoder requirements. Tile Based DASH Streaming with Fraunhofer HHI’s technique allows maintaining high video quality in the current viewport while streaming lower resolution outside the viewport. The approach can adapt the video bitstream to the current user viewport on-the-fly without heavy transcoding or storage of a large number of pre-rendered viewports on the server. At the CES fair 2017 in Las Vegas, Fraunhofer HHI will show this technology at Booth 20944, South Hall 1.
Tile Based DASH Streaming for Virtual Reality with HEVC – Enabler for high quality 360 degree video from Fraunhofer HHI at CES03.01.2017 | Read more
Product placements in movies are omnipresent. But how do modern film technologies, particularly the 3D technology, influence the memory of brands placed in movies? A new study has revealed that only brands placed very prominently benefit from 3D as compared to 2D technology, while the memory of less prominent and more subtle placements tends to dwindle. In the case of 4D movies (3D enhanced with scent), the memory was weakest.
The results, recently published in the journal “Media Psychology”, are based on two studies, which investigated product placements in two Hollywood movies....07.07.2016 | Read more
So-called bifacial stem cells are responsible for one of the most critical growth processes on Earth – the formation of wood.
Immune cells called macrophages are supposed to serve and protect, but cancer has found ways to put them to sleep. Now researchers at the Abramson Cancer...
The scientific and political community alike stress the importance of German Antarctic research
Joint Press Release from the BMBF and AWI
The Antarctic is a frigid continent south of the Antarctic Circle, where researchers are the only inhabitants. Despite the hostile conditions, here the Alfred...
World first experiments on sensor that may revolutionise everything from medical devices to unmanned vehicles
The new sensor - capable of detecting vibrations of living cells - may revolutionise everything from medical devices to unmanned vehicles.
Dead and alive at the same time? Researchers at the Max Planck Institute of Quantum Optics have implemented Erwin Schrödinger’s paradoxical gedanken experiment employing an entangled atom-light state.
In 1935 Erwin Schrödinger formulated a thought experiment designed to capture the paradoxical nature of quantum physics. The crucial element of this gedanken...
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