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Play Elektr-O-Mat to find the best form of (electric) transportation for you


What suits me better? An electric car, an e-bike, or maybe a pedelec? There are many ways to be electrically mobile – and new products are coming out all the time. Elektr-O-Mat is an online game that helps people get a better overview and find out which option is best for them and their individual transportation needs.

Electromobility is a growing trend, and is providing people with an increasing number of environmentally friendly ways to get around. But how do you choose the right mobility option for you? Who benefits from electric cars in the first place?

Elektr-O-Mat wants to put these uncertainties to bed with 15 simple questions that help people determine the right electromobility solution for them. It’s a playful way of getting an overview of the products currently out there, while encouraging people to think a bit more about how they get around.

A good, objective overview of the electromobility options available

Elektr-O-Mat makes no attempt to adopt a moralizing stance, or even encourage people to buy an electric vehicle. The underlying philosophy is simply to inform people about the range of electric vehicles available. In the form of a participative game, it makes the topic accessible and tangible for everyone.

Elektr-O-Mat operates on a principle of common sense when it comes to mobility parameters and practices, asking only questions that people are in a position to answer. Elektr-O-Mat then uses the answers provided to the 15 questions to generate a ranking that shows the player which electric vehicle or product is the one for them.

Fraunhofer IAO and e-mobil BW GmbH – the State Agency for Electric Mobility and Fuel Cell Technology Baden-Württemberg, worked together to rank the electromobility options according to the answers supplied in the individual questions, a ranking based on the empirical findings of studies in the area as well as expert workshops. The classification covers seven electromobility solutions: electric cars, hybrid vehicles, pedelecs, public transport, e-car sharing and pedelec sharing. Elektr-O-Mat is included in the “elektromobil-dabei” app, or you can play online at

Transparent rules

A thorough description of how the Elektr-O-Mat game works is found on the website, including how it reaches its decision. This includes the points awarded for specific answers and how this affects the ranking, in addition to a transparent account of assumptions in the model.

Elektr-O-Mat is a participative game created as part of the “Online-Schaufenster Elektromobilität” R&D project. The game aims to get the general public engaged with the topic of electromobility in line with the motto “Join the discussion – Get involved – Help shape the future” (“Mitreden – Mitmachen – Mitgestalten”).

Funded by Baden-Württemberg’s Ministry of Science, Research and the Arts, the initiative is being undertaken by the project consortium of e-mobil BW GmbH – the State Agency for Electric Mobility and Fuel Cell Technology Baden-Württemberg, YellowMap AG and Fraunhofer IAO.


Norbert Fröschle
Business Performance Management
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart, Germany
Phone: +49 711 970-2237

Weitere Informationen:

Juliane Segedi | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

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