Contextual cues influence cinematic experience / Screen size not statistically significant
If the surroundings are designed to be sufficiently stimulating, even a simple computer screen is enough to generate an intense cinematic experience.
After observing some 300 study subjects, researchers at the Institute of Psychology of Johannes Gutenberg University Mainz (JGU) in Germany concluded that the angle of viewing does not play a vital role in the cinematic experience, thus disproving various hypotheses.
According to the results of their study, the presence of so-called contextual visual cues plays a greater role in actually drawing viewers into a movie. When the researchers gave a computer screen the attributes of a movie theater, the test subjects barely sensed a difference between it and a normal cinema with a large screen. Even a cell phone display performed relatively well in a cinematic environment.
A visit to the movies is still among the most popular forms of recreation despite the fact that the entertainment industry constantly complains about the impact that illegal copying and downloading has on its business. "You begin to wonder why people continue to visit movie theaters when they can now watch everything at home," said Andreas Baranowski of the Institute of Psychology at Mainz University.
It was with this in mind that he decided to investigate whether it was the space itself and the size of the movie theater screen that created a different and preferred movie experience. The test subjects were shown a ten minute excerpt from the film "Gulliver's Travels" in various different environments. Some of the subjects watched the film sequence in a Mainz art house cinema.
Another group viewed the excerpt on a computer screen alone, while a third group sat in front of a miniature movie theater, which had a 30 centimeter x 53 centimeter screen along with imitation rows of seats with small figurines made of modeling clay, carpets, and curtain props – all designed to create the illusion of being in a movie theater. The final group had to make do with a model movie theater in which the film was shown on an even smaller cell phone display.
The findings indicate that the larger the screen the greater the extent to which the viewers are drawn into a movie. So, although the results were best for the movie theater screen, the miniature movie theater with the computer screen was not far behind, only just in front of the model with the cell phone display. "We thus believe that the effect of screen size as a factor is overestimated.
It is not significant in statistical terms," summarized Baranowski. What was significant was the difference in effect between the miniature movie theater and the bare computer screen, causing the psychologists to conclude that the surroundings play a decisive role.
Andreas M. Baranowski, Heiko Hecht
The Big Picture: Effects of Surround on Immersion and Size Perception
Perception 43 (10), 1061-1070
View of the 24-inch computer screen in the miniature movie theater (photo/©: Andreas Baranowski)
Miniature movie theater with the 24-inch computer screen (photo/©: Andreas Baranowski)
Miniature movie theater with an iPhone 5s (4 inch) screen (photo/©: Andreas Baranowski)
Dipl.-Psych. Andreas Baranowski
General Experimental Psychology
Institute of Psychology
Johannes Gutenberg University Mainz
D 55099 Mainz, GERMANY
phone +49 6131 39-39278
fax +49 6131 39-39268
http://www.uni-mainz.de/presse/17666_ENG_HTML.php - Press release ;
http://www.perceptionweb.com/abstract.cgi?id=p7663 - Article
Petra Giegerich | idw - Informationsdienst Wissenschaft
New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT
On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
An international team of scientists has proposed a new multi-disciplinary approach in which an array of new technologies will allow us to map biodiversity and the risks that wildlife is facing at the scale of whole landscapes. The findings are published in Nature Ecology and Evolution. This international research is led by the Kunming Institute of Zoology from China, University of East Anglia, University of Leicester and the Leibniz Institute for Zoo and Wildlife Research.
Using a combination of satellite and ground data, the team proposes that it is now possible to map biodiversity with an accuracy that has not been previously...
Heatwaves in the Arctic, longer periods of vegetation in Europe, severe floods in West Africa – starting in 2021, scientists want to explore the emissions of the greenhouse gas methane with the German-French satellite MERLIN. This is made possible by a new robust laser system of the Fraunhofer Institute for Laser Technology ILT in Aachen, which achieves unprecedented measurement accuracy.
Methane is primarily the result of the decomposition of organic matter. The gas has a 25 times greater warming potential than carbon dioxide, but is not as...
Hydrogen is regarded as the energy source of the future: It is produced with solar power and can be used to generate heat and electricity in fuel cells. Empa researchers have now succeeded in decoding the movement of hydrogen ions in crystals – a key step towards more efficient energy conversion in the hydrogen industry of tomorrow.
As charge carriers, electrons and ions play the leading role in electrochemical energy storage devices and converters such as batteries and fuel cells. Proton...
Scientists from the Excellence Cluster Universe at the Ludwig-Maximilians-Universität Munich have establised "Cosmowebportal", a unique data centre for cosmological simulations located at the Leibniz Supercomputing Centre (LRZ) of the Bavarian Academy of Sciences. The complete results of a series of large hydrodynamical cosmological simulations are available, with data volumes typically exceeding several hundred terabytes. Scientists worldwide can interactively explore these complex simulations via a web interface and directly access the results.
With current telescopes, scientists can observe our Universe’s galaxies and galaxy clusters and their distribution along an invisible cosmic web. From the...
Temperature measurements possible even on the smallest scale / Molecular ruby for use in material sciences, biology, and medicine
Chemists at Johannes Gutenberg University Mainz (JGU) in cooperation with researchers of the German Federal Institute for Materials Research and Testing (BAM)...
19.06.2017 | Event News
13.06.2017 | Event News
13.06.2017 | Event News
23.06.2017 | Physics and Astronomy
23.06.2017 | Physics and Astronomy
23.06.2017 | Information Technology