Contextual cues influence cinematic experience / Screen size not statistically significant
If the surroundings are designed to be sufficiently stimulating, even a simple computer screen is enough to generate an intense cinematic experience.
After observing some 300 study subjects, researchers at the Institute of Psychology of Johannes Gutenberg University Mainz (JGU) in Germany concluded that the angle of viewing does not play a vital role in the cinematic experience, thus disproving various hypotheses.
According to the results of their study, the presence of so-called contextual visual cues plays a greater role in actually drawing viewers into a movie. When the researchers gave a computer screen the attributes of a movie theater, the test subjects barely sensed a difference between it and a normal cinema with a large screen. Even a cell phone display performed relatively well in a cinematic environment.
A visit to the movies is still among the most popular forms of recreation despite the fact that the entertainment industry constantly complains about the impact that illegal copying and downloading has on its business. "You begin to wonder why people continue to visit movie theaters when they can now watch everything at home," said Andreas Baranowski of the Institute of Psychology at Mainz University.
It was with this in mind that he decided to investigate whether it was the space itself and the size of the movie theater screen that created a different and preferred movie experience. The test subjects were shown a ten minute excerpt from the film "Gulliver's Travels" in various different environments. Some of the subjects watched the film sequence in a Mainz art house cinema.
Another group viewed the excerpt on a computer screen alone, while a third group sat in front of a miniature movie theater, which had a 30 centimeter x 53 centimeter screen along with imitation rows of seats with small figurines made of modeling clay, carpets, and curtain props – all designed to create the illusion of being in a movie theater. The final group had to make do with a model movie theater in which the film was shown on an even smaller cell phone display.
The findings indicate that the larger the screen the greater the extent to which the viewers are drawn into a movie. So, although the results were best for the movie theater screen, the miniature movie theater with the computer screen was not far behind, only just in front of the model with the cell phone display. "We thus believe that the effect of screen size as a factor is overestimated.
It is not significant in statistical terms," summarized Baranowski. What was significant was the difference in effect between the miniature movie theater and the bare computer screen, causing the psychologists to conclude that the surroundings play a decisive role.
Andreas M. Baranowski, Heiko Hecht
The Big Picture: Effects of Surround on Immersion and Size Perception
Perception 43 (10), 1061-1070
View of the 24-inch computer screen in the miniature movie theater (photo/©: Andreas Baranowski)
Miniature movie theater with the 24-inch computer screen (photo/©: Andreas Baranowski)
Miniature movie theater with an iPhone 5s (4 inch) screen (photo/©: Andreas Baranowski)
Dipl.-Psych. Andreas Baranowski
General Experimental Psychology
Institute of Psychology
Johannes Gutenberg University Mainz
D 55099 Mainz, GERMANY
phone +49 6131 39-39278
fax +49 6131 39-39268
http://www.uni-mainz.de/presse/17666_ENG_HTML.php - Press release ;
http://www.perceptionweb.com/abstract.cgi?id=p7663 - Article
Petra Giegerich | idw - Informationsdienst Wissenschaft
Arguments, Emotions, and News distribution in social media - Leibniz-WissenschaftsCampus Tübingen
04.05.2018 | Leibniz-Institut für Wissensmedien
High Number of Science Enthusiasts in Switzerland
05.02.2018 | Universität Zürich
At the LASYS 2018, from June 5th to 7th, the Laser Zentrum Hannover e.V. (LZH) will be showcasing processes for the laser material processing of tomorrow in hall 4 at stand 4E75. With blown bomb shells the LZH will present first results of a research project on civil security.
At this year's LASYS, the LZH will exhibit light-based processes such as cutting, welding, ablation and structuring as well as additive manufacturing for...
There are videos on the internet that can make one marvel at technology. For example, a smartphone is casually bent around the arm or a thin-film display is rolled in all directions and with almost every diameter. From the user's point of view, this looks fantastic. From a professional point of view, however, the question arises: Is that already possible?
At Display Week 2018, scientists from the Fraunhofer Institute for Applied Polymer Research IAP will be demonstrating today’s technological possibilities and...
So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics
Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...
The historic first detection of gravitational waves from colliding black holes far outside our galaxy opened a new window to understanding the universe. A...
A team led by Austrian experimental physicist Rainer Blatt has succeeded in characterizing the quantum entanglement of two spatially separated atoms by observing their light emission. This fundamental demonstration could lead to the development of highly sensitive optical gradiometers for the precise measurement of the gravitational field or the earth's magnetic field.
The age of quantum technology has long been heralded. Decades of research into the quantum world have led to the development of methods that make it possible...
02.05.2018 | Event News
13.04.2018 | Event News
12.04.2018 | Event News
23.05.2018 | Life Sciences
23.05.2018 | Life Sciences
23.05.2018 | Physics and Astronomy