Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

Page anfang | 1 | 2 | 3 | 4 | 5 | ende

Researcher identify secure, anonymous, easy way to pay for online content

Page views and “likes” are great for journalists' and webmasters’ egos, but they don't pay the bills. Researchers at the University of Luxembourg may have found a solution. They have identified a secure, anonymous way for readers, viewers and gamers to pay for online content without them having to make a cash payment. “Any online website could participate, whether they are a news site, a blog, a video streaming service, a gaming site, or social media,” remarked Alex Biryukov, Professor of Computer Science at the University of Luxembourg.

The system would work as follows. Every time a user “likes” internet content they could also chose to donate a small amount of their PC's spare computing...

13.05.2015 | nachricht Read more

Printed speakers make the photos sound

The Institute for Print and Media Technology at TU Chemnitz provided a picture book with printed electronics at the World Press Photo competition and, thus, created for each winning photograph its own sound environment

At the annual meeting of the 58th World Press Photo competition 2015, the world`s best press photos were presented on April 25th in Amsterdam, which was also...

04.05.2015 | nachricht Read more

CU Denver study shows product placement, branding growing in popular music

'Advertainment' on the rise

As branding and advertising creep into almost every facet of life, a new study from the University of Colorado Denver shows it's now making substantial inroads...

10.03.2015 | nachricht Read more

Study Shows the Factors Influencing Which Conservation News Get Shared or Liked in Twitter and Facebook

Public awareness is often a crucial first step towards policy change and resolution of conservation issues because societal values determine whether initiatives gain support. There is evidence that public engagement positively influences civic participation. Therefore, conservation science needs to engage the general public to ensure successful conservation interventions.

News coverage of conservation issues is an important pathway to transfer information to large audiences because it can translate academic research and policy...

04.03.2015 | nachricht Read more

Cinema-like environment helps audiences immerse in movies even on small screens, cell phone displays

Contextual cues influence cinematic experience / Screen size not statistically significant

If the surroundings are designed to be sufficiently stimulating, even a simple computer screen is enough to generate an intense cinematic experience.

29.10.2014 | nachricht Read more

Product Placement Can Curb TV Commercial Audience Loss by More Than 10%, Says New INFORMS Study

Potential for Large Benefit to $600 Billion Ad Industry

Coordinating product placement with advertising in the same television program can reduce audience loss over commercial breaks by 10%, according to a new study...

16.10.2014 | nachricht Read more

BIDMC researchers looks at impact of patient-to-physician messaging

Email has become one of the most widespread forms of communication, with its streamlined interactions benefiting both businesses and individuals. With the advent of secure patient web portals and the faith that online access has the potential to improve care, the medical industry is slowly catching up.

And while it may take time before it's known what impact email exchanges might have on patients and their care, a new study from Beth Israel Deaconess Medical...

13.10.2014 | nachricht Read more

New frontier in error-correcting codes

Coding scheme for interactive communication is the first to near optimality on three classical measures.

Mass--Error-correcting codes are one of the glories of the information age: They're what guarantee the flawless transmission of digital information over the...

02.10.2014 | nachricht Read more

Strategic Analysis: Apple enters the mobile payment market with iPay

"In the next five years, this race will change marketing to end-customers more than it has been changed in the preceding 40 years" predicts Key Pousttchi.

According to various sources, Apple plans to introduce a comprehensive m-payment solution with the iPhone 6 and signed respective agreements with Mastercard,...

03.09.2014 | nachricht Read more

No-power Wi-Fi connectivity could fuel Internet of Things reality

Imagine a world in which your wristwatch or other wearable device communicates directly with your online profiles, storing information about your daily activities where you can best access it – all without requiring batteries. Or, battery-free sensors embedded around your home could track minute-by-minute temperature changes and send that information to your thermostat to help conserve energy.

This not-so-distant “Internet of Things” reality would extend connectivity to perhaps billions of devices. Sensors could be embedded in everyday objects to...

05.08.2014 | nachricht Read more
Page anfang | 1 | 2 | 3 | 4 | 5 | ende

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Basel Physicists Develop Efficient Method of Signal Transmission from Nanocomponents

Physicists have developed an innovative method that could enable the efficient use of nanocomponents in electronic circuits. To achieve this, they have developed a layout in which a nanocomponent is connected to two electrical conductors, which uncouple the electrical signal in a highly efficient manner. The scientists at the Department of Physics and the Swiss Nanoscience Institute at the University of Basel have published their results in the scientific journal “Nature Communications” together with their colleagues from ETH Zurich.

Electronic components are becoming smaller and smaller. Components measuring just a few nanometers – the size of around ten atoms – are already being produced...

Im Focus: IoT-based Advanced Automobile Parking Navigation System

Development and implementation of an advanced automobile parking navigation platform for parking services

To fulfill the requirements of the industry, PolyU researchers developed the Advanced Automobile Parking Navigation Platform, which includes smart devices,...

Im Focus: First electrical car ferry in the world in operation in Norway now

  • Siemens delivers electric propulsion system and charging stations with lithium-ion batteries charged from hydro power
  • Ferry only uses 150 kilowatt hours (kWh) per route and reduces cost of fuel by 60 percent
  • Milestone on the road to operating emission-free ferries

The world's first electrical car and passenger ferry powered by batteries has entered service in Norway. The ferry only uses 150 kWh per route, which...

Im Focus: Into the ice – RV Polarstern opens the arctic season by setting course for Spitsbergen

On Tuesday, 19 May 2015 the research icebreaker Polarstern will leave its home port in Bremerhaven, setting a course for the Arctic. Led by Dr Ilka Peeken from the Alfred Wegener Institute, Helmholtz Centre for Polar and Marine Research (AWI) a team of 53 researchers from 11 countries will investigate the effects of climate change in the Arctic, from the surface ice floes down to the seafloor.

RV Polarstern will enter the sea-ice zone north of Spitsbergen. Covering two shallow regions on their way to deeper waters, the scientists on board will focus...

Im Focus: Gel filled with nanosponges cleans up MRSA infections

Nanoengineers at the University of California, San Diego developed a gel filled with toxin-absorbing nanosponges that could lead to an effective treatment for skin and wound infections caused by MRSA (methicillin-resistant Staphylococcus aureus), an antibiotic-resistant bacteria. This "nanosponge-hydrogel" minimized the growth of skin lesions on mice infected with MRSA - without the use of antibiotics. The researchers recently published their findings online in Advanced Materials.

To make the nanosponge-hydrogel, the team mixed nanosponges, which are nanoparticles that absorb dangerous toxins produced by MRSA, E. coli and other...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

International symposium: trends in spatial analysis and modelling for a more sustainable land use

20.05.2015 | Event News

15th conference of the International Association of Colloid and Interface Scientists

18.05.2015 | Event News

EHFG 2015: Securing health in Europe. Balancing priorities, sharing responsibilities

12.05.2015 | Event News

 
Latest News

Mesoporous Particles for the Development of Drug Delivery System Safe to Human Bodies

22.05.2015 | Materials Sciences

Computing at the Speed of Light

22.05.2015 | Information Technology

Development of Gold Nanoparticles That Control Osteogenic Differentiation of Stem Cells

22.05.2015 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>