Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.
Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.
Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.
The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.
Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.
Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.
Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.
innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.
The Visible Light Communication (VLC) technology allows for the implementation of optical WiFi environments, especially in cases when an existing radio-based solution fails. Red Bull Media House and the Fraunhofer Heinrich Hertz Institute HHI are now working together to develop a palette of promising applications using this technology.
A fast, mobile data transfer with an arbitrary, mobile positioning of transmitter and receiver is today an indispensable prerequisite for the arrangement of...13.10.2015 | Read more
Major Horizon 2020 project “NUCLEUS” investigates governance and cultures in scientific institutions to foster the science-society dialogue / 24 project partners from Europe, Asia and Africa
How should science respond to the needs of the people? How could a socially robust and responsible communication foster a genuine dialogue between, let’s say a...10.07.2015 | Read more
Page views and “likes” are great for journalists' and webmasters’ egos, but they don't pay the bills. Researchers at the University of Luxembourg may have found a solution. They have identified a secure, anonymous way for readers, viewers and gamers to pay for online content without them having to make a cash payment. “Any online website could participate, whether they are a news site, a blog, a video streaming service, a gaming site, or social media,” remarked Alex Biryukov, Professor of Computer Science at the University of Luxembourg.
The system would work as follows. Every time a user “likes” internet content they could also chose to donate a small amount of their PC's spare computing...13.05.2015 | Read more
The Institute for Print and Media Technology at TU Chemnitz provided a picture book with printed electronics at the World Press Photo competition and, thus, created for each winning photograph its own sound environment
At the annual meeting of the 58th World Press Photo competition 2015, the world`s best press photos were presented on April 25th in Amsterdam, which was also...04.05.2015 | Read more
'Advertainment' on the rise
As branding and advertising creep into almost every facet of life, a new study from the University of Colorado Denver shows it's now making substantial inroads...10.03.2015 | Read more
Public awareness is often a crucial first step towards policy change and resolution of conservation issues because societal values determine whether initiatives gain support. There is evidence that public engagement positively influences civic participation. Therefore, conservation science needs to engage the general public to ensure successful conservation interventions.
News coverage of conservation issues is an important pathway to transfer information to large audiences because it can translate academic research and policy...04.03.2015 | Read more
Contextual cues influence cinematic experience / Screen size not statistically significant
If the surroundings are designed to be sufficiently stimulating, even a simple computer screen is enough to generate an intense cinematic experience.29.10.2014 | Read more
Potential for Large Benefit to $600 Billion Ad Industry
Coordinating product placement with advertising in the same television program can reduce audience loss over commercial breaks by 10%, according to a new study...16.10.2014 | Read more
Email has become one of the most widespread forms of communication, with its streamlined interactions benefiting both businesses and individuals. With the advent of secure patient web portals and the faith that online access has the potential to improve care, the medical industry is slowly catching up.
And while it may take time before it's known what impact email exchanges might have on patients and their care, a new study from Beth Israel Deaconess Medical...13.10.2014 | Read more
Coding scheme for interactive communication is the first to near optimality on three classical measures.
Mass--Error-correcting codes are one of the glories of the information age: They're what guarantee the flawless transmission of digital information over the...02.10.2014 | Read more
Planet Earth experienced a global climate shift in the late 1980s on an unprecedented scale, fuelled by anthropogenic warming and a volcanic eruption, according to new research published this week.
Scientists say that a major step change, or ‘regime shift’, in the Earth’s biophysical systems, from the upper atmosphere to the depths of the ocean and from...
The Fraunhofer Institute for Solar Energy Systems ISE has installed 70 photovoltaic modules on the outer façade of one of its lab buildings. The modules were...
Nerve cells cover their high energy demand with glucose and lactate. Scientists of the University of Zurich now provide new support for this. They show for the first time in the intact mouse brain evidence for an exchange of lactate between different brain cells. With this study they were able to confirm a 20-year old hypothesis.
In comparison to other organs, the human brain has the highest energy requirements. The supply of energy for nerve cells and the particular role of lactic acid...
In laser material processing, the simulation of processes has made great strides over the past few years. Today, the software can predict relatively well what will happen on the workpiece. Unfortunately, it is also highly complex and requires a lot of computing time. Thanks to clever simplification, experts from Fraunhofer ILT are now able to offer the first-ever simulation software that calculates processes in real time and also runs on tablet computers and smartphones. The fast software enables users to do without expensive experiments and to find optimum process parameters even more effectively.
Before now, the reliable simulation of laser processes was a job for experts. Armed with sophisticated software packages and after many hours on computer...
Researchers at Heidelberg University have devised a new way to study the phenomenon of magnetism. Using ultracold atoms at near absolute zero, they prepared a...
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27.11.2015 | Materials Sciences