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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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Smarter Ads for Smartphones: When They Do and Don't Work

Study demystifies effectiveness of smartphone ads; offers marketers tips

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But, do...

16.07.2014 | nachricht Read more

The time devoted to both conventional and social media each day is growing

Smartphones have made it far easier for people to find and exchange information and to make their views heard.

In 2010, 14 per cent of the people of Sweden had access to a smartphone; three years later, in 2013, the figure is 67 per cent. More time is devoted to both...

03.07.2014 | nachricht Read more

Content kingmaker -- quality or webpage position?

Webpage position reigns in peer recommendation of online content on sites like Reddit

In today's Information Age, it's easy get overwhelmed by online content. On YouTube alone, over 100 hours worth of video is uploaded every minute. Showcasing...

12.06.2014 | nachricht Read more

More expensive than science allows

University of Konstanz cancels license negotiations with scientific publisher Elsevier

Due to the significant increase in the cost of services provided by the science publisher Elsevier in recent years, the University of Konstanz has decided not...

26.03.2014 | nachricht Read more

No room for wrong notes

As the examiner rewinds once again, one question remains: has the refrain of the song been plagiarized? Eyes narrowed, the music expert presses the start button once more and focuses on the melody and notes with the utmost atten-tion. Finally, no doubt remains: the alleged composer has copied not only the melody but whole chunks of the original song as well.

“Here, this sort of event is greeted by silence,” says Christian Dittmar from the
Fraunhofer Institute for Digital Media Technology IDMT in Ilmenau. The...

05.03.2014 | nachricht Read more

Listening behaviour more valuable than Facebook likes

Adele may have topped the US Billboard Album Charts in 2012, but consumers spent more time listening to the Beatles. Information about consumer listening behaviour – so-called ‘big data’ – is more valuable to talent managers than sales data alone.
This according to PhD candidate Hannes Datta. Listening behaviour also appears to be a better predictor of sales figures than the number of ‘likes’ an artist... 06.02.2014 | nachricht Read more

Ray of hope for magazines in digital era

Targeted audiences and websites can help magazines weather the onslaught of online competition
There is a ray of hope for magazines that do it right.

While print media continue to suffer at the hands of their online counterparts, new research from the... 16.01.2014 | nachricht Read more

Peer-review science is taking off on Twitter, but who is tweeting what and why?

The most tweeted peer-reviewed articles published between 2010 and 2012, and the trends associated with their social media success, have been identified by Stefanie Haustein at the University of Montreal's School of Library and Information Science.
She and her colleagues from the US, UK and Germany took 1.4 million articles held in the PubMed and Web of Science databases and determined how many times they... 09.12.2013 | nachricht Read more

UMass Amherst researcher quantifies the effectiveness of video ads

Perhaps the largest-ever scientific study of the effectiveness of video ads addresses a key question for advertisers who want to capitalize on online video, the 'killer app' of the future: How effective are video ads?
Online video is a "killer application" of the Internet, predicted to soon make up 86 percent of consumer traffic on the web, says computer science researcher... 24.10.2013 | nachricht Read more

What makes telenovelas so popular?

A particular type of consumer enjoys stories with plots, characters, and imagery that allow them to get lost in the narrative, according to a new study in the Journal of Consumer Research.
"Stories have the power to change people's behavior," write authors Tom van Laer (ESCP Europe Business School), Ko de Ruyter (Maastricht University), Luca M.... 16.10.2013 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Mixing it up: Study provides new insight into Southern Ocean behaviour

A new study has found that turbulent mixing in the deep waters of the Southern Ocean, which has a profound effect on global ocean circulation and climate, varies with the strength of surface eddies – the ocean equivalent of storms in the atmosphere – and possibly also wind speeds.

It is the first study to link eddies at the surface to deep mixing on timescales of months to decades.

Im Focus: The World’s First Photonic Router

Weizmann Institute scientists take another step down the long road toward quantum computers

Weizmann Institute scientists have demonstrated for the first time a photonic router – a quantum device based on a single atom that enables routing of single...

Im Focus: Smallest Swiss Cross – Made of 20 Single Atoms

The manipulation of atoms has reached a new level

Together with teams from Finland and Japan, physicists from the University of Basel were able to place 20 single atoms on a fully insulated surface at room...

Im Focus: Researchers discover boron 'buckyball'

The discovery 30 years ago of soccer-ball-shaped carbon molecules called buckyballs helped to spur an explosion of nanotechnology research. Now, there appears to be a new ball on the pitch.

Researchers from Brown University, Shanxi University and Tsinghua University in China have shown that a cluster of 40 boron atoms forms a hollow molecular cage...

Im Focus: New Paths into the World of Quasiparticles

Quasiparticles can be used to explain physical phenomena in solid bodies even though they are not actual physical particles.

Physicists in Innsbruck have now realized quasiparticles in a quantum system and observed quantum mechanical entanglement propagation in a many-body system....

All Focus news of the innovation-report >>>

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