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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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Cinema-like environment helps audiences immerse in movies even on small screens, cell phone displays

Contextual cues influence cinematic experience / Screen size not statistically significant

If the surroundings are designed to be sufficiently stimulating, even a simple computer screen is enough to generate an intense cinematic experience.

29.10.2014 | nachricht Read more

Product Placement Can Curb TV Commercial Audience Loss by More Than 10%, Says New INFORMS Study

Potential for Large Benefit to $600 Billion Ad Industry

Coordinating product placement with advertising in the same television program can reduce audience loss over commercial breaks by 10%, according to a new study...

16.10.2014 | nachricht Read more

BIDMC researchers looks at impact of patient-to-physician messaging

Email has become one of the most widespread forms of communication, with its streamlined interactions benefiting both businesses and individuals. With the advent of secure patient web portals and the faith that online access has the potential to improve care, the medical industry is slowly catching up.

And while it may take time before it's known what impact email exchanges might have on patients and their care, a new study from Beth Israel Deaconess Medical...

13.10.2014 | nachricht Read more

New frontier in error-correcting codes

Coding scheme for interactive communication is the first to near optimality on three classical measures.

Mass--Error-correcting codes are one of the glories of the information age: They're what guarantee the flawless transmission of digital information over the...

02.10.2014 | nachricht Read more

Strategic Analysis: Apple enters the mobile payment market with iPay

"In the next five years, this race will change marketing to end-customers more than it has been changed in the preceding 40 years" predicts Key Pousttchi.

According to various sources, Apple plans to introduce a comprehensive m-payment solution with the iPhone 6 and signed respective agreements with Mastercard,...

03.09.2014 | nachricht Read more

No-power Wi-Fi connectivity could fuel Internet of Things reality

Imagine a world in which your wristwatch or other wearable device communicates directly with your online profiles, storing information about your daily activities where you can best access it – all without requiring batteries. Or, battery-free sensors embedded around your home could track minute-by-minute temperature changes and send that information to your thermostat to help conserve energy.

This not-so-distant “Internet of Things” reality would extend connectivity to perhaps billions of devices. Sensors could be embedded in everyday objects to...

05.08.2014 | nachricht Read more

Brand-Specific Television Alcohol Ads A Significant Predictor Of Brand Consumption Among Underage Youth

Underage drinkers are three times more likely to drink alcohol brands that advertise on television programs they watch compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.

This is the conclusion of a new study from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the...

30.07.2014 | nachricht Read more

Brainwaves can predict audience reaction for television programming

Media and marketing experts have long sought a reliable method of forecasting responses from the general population to future products and messages.

According to a study conducted at the City College of New York (CCNY) in partnership with Georgia Tech, it appears that the brain responses of just a few...

30.07.2014 | nachricht Read more

Using media as a stress reducer after a tough day at work can lead to feelings of guilt and failure

Researchers from Mainz and Amsterdam look at the paradox relationship of media use and stress recovery

It seems common practice: After a long day at work, most people sometimes just want to turn on the TV or play a video or computer game to calm down and relax.

29.07.2014 | nachricht Read more

Smarter Ads for Smartphones: When They Do and Don't Work

Study demystifies effectiveness of smartphone ads; offers marketers tips

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But, do...

16.07.2014 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Permafrost soil is possible source of abrupt rise in greenhouse gases at end of last ice age

Scientists from the Alfred Wegener Institute, Helmholtz Centre for Polar and Marine Research (AWI) have identified a possible source of carbon dioxide (CO2) and other greenhouse gases that were abruptly released to the atmosphere in large quantities around 14,600 years ago.

According to this new interpretation, the CO2 – released during the onset of the Bølling/Allerød warm period – presumably had their origin in thawing Arctic...

Im Focus: Small volcanic eruptions could be slowing global warming

Small volcanic eruptions might eject more of an atmosphere-cooling gas into Earth’s upper atmosphere than previously thought, potentially contributing to the recent slowdown in global warming, according to a new study.

Scientists have long known that volcanoes can cool the atmosphere, mainly by means of sulfur dioxide gas that eruptions expel. Droplets of sulfuric acid that...

Im Focus: Researchers discern the shapes of high-order Brownian motions

For the first time, scientists have vividly mapped the shapes and textures of high-order modes of Brownian motions--in this case, the collective macroscopic movement of molecules in microdisk resonators--researchers at Case Western Reserve University report.

The new technology holds promise for multimodal sensing and signal processing, and to develop optical coding for computing and other information-processing...

Im Focus: New form of crystalline order holds promise for thermoelectric applications

Since the 1850's scientists have known that crystalline materials are organized into fourteen different basic lattice structures. However, a team of researchers from Vanderbilt University and Oak Ridge National Laboratory (ORNL) now reports that it has discovered an entirely new form of crystalline order that simultaneously exhibits both crystal and polycrystalline properties, which they describe as "interlaced crystals."

Writing in the Nov. 14 issue of the journal Nature Communications, the researchers describe finding this unusual arrangement of atoms while studying...

Im Focus: A Piece of the Quantum Puzzle

UCSB physicists demonstrate the high level of controllability needed to explore ideas in quantum simulations

While the Martinis Lab at UC Santa Barbara has been focusing on quantum computation, former postdoctoral fellow Pedram Roushan and several colleagues have been...

All Focus news of the innovation-report >>>

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