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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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More expensive than science allows

University of Konstanz cancels license negotiations with scientific publisher Elsevier

Due to the significant increase in the cost of services provided by the science publisher Elsevier in recent years, the University of Konstanz has decided not...

26.03.2014 | nachricht Read more

No room for wrong notes

As the examiner rewinds once again, one question remains: has the refrain of the song been plagiarized? Eyes narrowed, the music expert presses the start button once more and focuses on the melody and notes with the utmost atten-tion. Finally, no doubt remains: the alleged composer has copied not only the melody but whole chunks of the original song as well.

“Here, this sort of event is greeted by silence,” says Christian Dittmar from the
Fraunhofer Institute for Digital Media Technology IDMT in Ilmenau. The...

05.03.2014 | nachricht Read more

Listening behaviour more valuable than Facebook likes

Adele may have topped the US Billboard Album Charts in 2012, but consumers spent more time listening to the Beatles. Information about consumer listening behaviour – so-called ‘big data’ – is more valuable to talent managers than sales data alone.
This according to PhD candidate Hannes Datta. Listening behaviour also appears to be a better predictor of sales figures than the number of ‘likes’ an artist... 06.02.2014 | nachricht Read more

Ray of hope for magazines in digital era

Targeted audiences and websites can help magazines weather the onslaught of online competition
There is a ray of hope for magazines that do it right.

While print media continue to suffer at the hands of their online counterparts, new research from the... 16.01.2014 | nachricht Read more

Peer-review science is taking off on Twitter, but who is tweeting what and why?

The most tweeted peer-reviewed articles published between 2010 and 2012, and the trends associated with their social media success, have been identified by Stefanie Haustein at the University of Montreal's School of Library and Information Science.
She and her colleagues from the US, UK and Germany took 1.4 million articles held in the PubMed and Web of Science databases and determined how many times they... 09.12.2013 | nachricht Read more

UMass Amherst researcher quantifies the effectiveness of video ads

Perhaps the largest-ever scientific study of the effectiveness of video ads addresses a key question for advertisers who want to capitalize on online video, the 'killer app' of the future: How effective are video ads?
Online video is a "killer application" of the Internet, predicted to soon make up 86 percent of consumer traffic on the web, says computer science researcher... 24.10.2013 | nachricht Read more

What makes telenovelas so popular?

A particular type of consumer enjoys stories with plots, characters, and imagery that allow them to get lost in the narrative, according to a new study in the Journal of Consumer Research.
"Stories have the power to change people's behavior," write authors Tom van Laer (ESCP Europe Business School), Ko de Ruyter (Maastricht University), Luca M.... 16.10.2013 | nachricht Read more

A step up in wavelength

A device that can manipulate radiofrequency signals could soon reduce the size of short-distance communication systems
Millimeter waves are a type of radiofrequency electromagnetic radiation with wavelengths between 0.1 and 10 millimeters long. Because they are susceptible to... 26.09.2013 | nachricht Read more

The european project "digital.me" opens its code

A new paradigm for social media
The EU’s “digital.me” project brings Fraunhofer IAO together with seven research and industry partners to develop a system for user-controlled social networks... 24.09.2013 | nachricht Read more

Social status and power of action of speakers determine the way their statements are perceived

Neurolinguists measure brain reaction to statements made by prominent speakers / Results published in PLOS ONE
The actual standing of speakers within a society's power structure determines how their statements are perceived. This is the conclusion reached in a joint... 05.08.2013 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: A Dance of Black Holes

A pair of supermassive black holes in orbit around one another have been discovered by an international research team including Stefanie Komossa from the Max Planck Institute for Radio Astronomy in Bonn, Germany.

This is the first time such a pair could be found in an ordinary galaxy. They were discovered because they ripped apart a star when ESA’s space observatory...

Im Focus: The malaria pathogen’s cellular skeleton under a super-microscope

A first step towards tailor-made drugs against the infectious disease

The tropical disease malaria is caused by the Plasmodium parasite. For its survival and propagation, Plasmodium requires a protein called actin. Scientists of...

Im Focus: Key milestone for brown fat research with a ground-breaking MRI scan

The first MRI scan to show 'brown fat' in a living adult could prove to be an essential step towards a new wave of therapies to aid the fight against diabetes and obesity.

Researchers from Warwick Medical School and University Hospitals Coventry and Warwickshire NHS Trust used a magnetic resonance imaging (MRI) based method to...

Im Focus: World's first successful visualisation of key coenzyme

Japanese researchers have successfully developed the world's first imaging method for visualising the behaviour of nicotine-adenine dinucleotide derivative (NAD(P)H), a key coenzyme, inside cells. This feat could ultimately facilitate the diagnosis of cancer and liver dysfunction and help to elucidate the mechanisms of neurological disorders.  

A Japanese research team led by Drs. Hirokazu Komatsu and Katsuhiko Ariga of the International Center for Materials Nanoarchitectonics, in collaboration with...

Im Focus: Earthquake simulation tops one quadrillion flops: Computational record on SuperMUC

A team of computer scientists, mathematicians and geophysicists at Technische Universitaet Muenchen (TUM) and Ludwig-Maximillians Universitaet Muenchen (LMU) have – with the support of the Leibniz Supercomputing Center of the Bavarian Academy of Sciences and Humanities (LRZ) – optimized the SeisSol earthquake simulation software on the SuperMUC high performance computer at the LRZ to push its performance beyond the “magical” one petaflop/s mark – one quadrillion floating point operations per second.

Geophysicists use the SeisSol earthquake simulation software to investigate rupture processes and seismic waves beneath the Earth’s surface. Their goal is to...

All Focus news of the innovation-report >>>

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