Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.
Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.
Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.
The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.
Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.
Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.
Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.
innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.
Potential for Large Benefit to $600 Billion Ad Industry
Coordinating product placement with advertising in the same television program can reduce audience loss over commercial breaks by 10%, according to a new study...16.10.2014 | Read more
Email has become one of the most widespread forms of communication, with its streamlined interactions benefiting both businesses and individuals. With the advent of secure patient web portals and the faith that online access has the potential to improve care, the medical industry is slowly catching up.
And while it may take time before it's known what impact email exchanges might have on patients and their care, a new study from Beth Israel Deaconess Medical...13.10.2014 | Read more
Coding scheme for interactive communication is the first to near optimality on three classical measures.
Mass--Error-correcting codes are one of the glories of the information age: They're what guarantee the flawless transmission of digital information over the...02.10.2014 | Read more
"In the next five years, this race will change marketing to end-customers more than it has been changed in the preceding 40 years" predicts Key Pousttchi.
According to various sources, Apple plans to introduce a comprehensive m-payment solution with the iPhone 6 and signed respective agreements with Mastercard,...03.09.2014 | Read more
Imagine a world in which your wristwatch or other wearable device communicates directly with your online profiles, storing information about your daily activities where you can best access it – all without requiring batteries. Or, battery-free sensors embedded around your home could track minute-by-minute temperature changes and send that information to your thermostat to help conserve energy.
This not-so-distant “Internet of Things” reality would extend connectivity to perhaps billions of devices. Sensors could be embedded in everyday objects to...05.08.2014 | Read more
Underage drinkers are three times more likely to drink alcohol brands that advertise on television programs they watch compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.
This is the conclusion of a new study from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the...30.07.2014 | Read more
Media and marketing experts have long sought a reliable method of forecasting responses from the general population to future products and messages.
According to a study conducted at the City College of New York (CCNY) in partnership with Georgia Tech, it appears that the brain responses of just a few...30.07.2014 | Read more
Researchers from Mainz and Amsterdam look at the paradox relationship of media use and stress recovery
It seems common practice: After a long day at work, most people sometimes just want to turn on the TV or play a video or computer game to calm down and relax.29.07.2014 | Read more
Study demystifies effectiveness of smartphone ads; offers marketers tips
Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But, do...16.07.2014 | Read more
Smartphones have made it far easier for people to find and exchange information and to make their views heard.
In 2010, 14 per cent of the people of Sweden had access to a smartphone; three years later, in 2013, the figure is 67 per cent. More time is devoted to both...03.07.2014 | Read more
Scientists at the Universities of Bonn and Cardiff see good times approaching for astrophysicists after hatching a new observational strategy to distill detailed information from galaxies at the edge of the Universe.
Using two world-class supercomputers, the researchers were able to demonstrate the effectiveness of their approach by simulating the formation of a massive...
From more efficient database queries to the cracking of today's reliable cryptographic systems: The development of a competitive quantum computer would mark...
Scientists think of CD8 T cells as long-lived cells that become tuned to fight just one pathogen, but a new study finds that once CD8 T cells fight one pathogen, they also join the body's "innate" immune system, ready to answer the calls of the cytokine signals that are set off by a wide variety of infections.
Think of CD8 T cells as soldiers who are drafted and trained for a specific mission, but who stay in service, fighting a variety of enemies throughout a long...
The claim by UMass Amherst researchers that the microbe Geobacter produces tiny electrical wires has been mired in controversy for a decade, but a new collaborative study provides stronger evidence than ever to support their claims.
The claim by microbiologist Derek Lovley and colleagues at the University of Massachusetts Amherst that the microbe Geobacter produces tiny electrical wires,...
Siemens has developed a solution for integrating an electric car's motor and inverter in a single housing. Until now, the motor and the inverter, which converts the battery's direct current into alternating current for the motor, were two separate components.
The new integrated drive unit saves space, reduces weight, and cuts costs. The solution's key feature is the use of a common cooling system for both...
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22.10.2014 | Press release