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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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No-power Wi-Fi connectivity could fuel Internet of Things reality

Imagine a world in which your wristwatch or other wearable device communicates directly with your online profiles, storing information about your daily activities where you can best access it – all without requiring batteries. Or, battery-free sensors embedded around your home could track minute-by-minute temperature changes and send that information to your thermostat to help conserve energy.

This not-so-distant “Internet of Things” reality would extend connectivity to perhaps billions of devices. Sensors could be embedded in everyday objects to...

05.08.2014 | nachricht Read more

Brand-Specific Television Alcohol Ads A Significant Predictor Of Brand Consumption Among Underage Youth

Underage drinkers are three times more likely to drink alcohol brands that advertise on television programs they watch compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.

This is the conclusion of a new study from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the...

30.07.2014 | nachricht Read more

Brainwaves can predict audience reaction for television programming

Media and marketing experts have long sought a reliable method of forecasting responses from the general population to future products and messages.

According to a study conducted at the City College of New York (CCNY) in partnership with Georgia Tech, it appears that the brain responses of just a few...

30.07.2014 | nachricht Read more

Using media as a stress reducer after a tough day at work can lead to feelings of guilt and failure

Researchers from Mainz and Amsterdam look at the paradox relationship of media use and stress recovery

It seems common practice: After a long day at work, most people sometimes just want to turn on the TV or play a video or computer game to calm down and relax.

29.07.2014 | nachricht Read more

Smarter Ads for Smartphones: When They Do and Don't Work

Study demystifies effectiveness of smartphone ads; offers marketers tips

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But, do...

16.07.2014 | nachricht Read more

The time devoted to both conventional and social media each day is growing

Smartphones have made it far easier for people to find and exchange information and to make their views heard.

In 2010, 14 per cent of the people of Sweden had access to a smartphone; three years later, in 2013, the figure is 67 per cent. More time is devoted to both...

03.07.2014 | nachricht Read more

Content kingmaker -- quality or webpage position?

Webpage position reigns in peer recommendation of online content on sites like Reddit

In today's Information Age, it's easy get overwhelmed by online content. On YouTube alone, over 100 hours worth of video is uploaded every minute. Showcasing...

12.06.2014 | nachricht Read more

More expensive than science allows

University of Konstanz cancels license negotiations with scientific publisher Elsevier

Due to the significant increase in the cost of services provided by the science publisher Elsevier in recent years, the University of Konstanz has decided not...

26.03.2014 | nachricht Read more

No room for wrong notes

As the examiner rewinds once again, one question remains: has the refrain of the song been plagiarized? Eyes narrowed, the music expert presses the start button once more and focuses on the melody and notes with the utmost atten-tion. Finally, no doubt remains: the alleged composer has copied not only the melody but whole chunks of the original song as well.

“Here, this sort of event is greeted by silence,” says Christian Dittmar from the
Fraunhofer Institute for Digital Media Technology IDMT in Ilmenau. The...

05.03.2014 | nachricht Read more

Listening behaviour more valuable than Facebook likes

Adele may have topped the US Billboard Album Charts in 2012, but consumers spent more time listening to the Beatles. Information about consumer listening behaviour – so-called ‘big data’ – is more valuable to talent managers than sales data alone.
This according to PhD candidate Hannes Datta. Listening behaviour also appears to be a better predictor of sales figures than the number of ‘likes’ an artist... 06.02.2014 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Biologists Reprogram Skin Cells to Mimic Rare Disease

Additional tool accelerates personalized medicine research

Johns Hopkins stem cell biologists have found a way to reprogram a patient’s skin cells into cells that mimic and display many biological features of a rare...

Im Focus: Magnons control magnons: Transistors for the next generation of computing

A disturbance in the local magnetic order of a solid body can propagate across a material just like a wave. This wave is named spin wave and its quanta are known as magnons.

Physicists from the University of Kaiserslautern propose the usage of magnons to carry and process information instead of electrons as it is done in...

Im Focus: Innate Lymphoid Cells Elicit T Cell Responses

In case of an inflammation the body releases substances that increase the immune defense. During chronic inflammation, this immune response gets out of control and can induce organ damage.

A research group from the Department of Biomedicine at the University and the University Children’s Hospital of Basel now discovered that innate lymphoid cells...

Im Focus: Quantum-Memory Imprint discovered in Light Emission

Physicists at Marburg University assign unexpected experimental results to a quantum memory.

Prior to this work, ideal light sources (such as perfect lasers) were thought to emit as much light as excited in them via pumping.

Im Focus: Megascale icebergs run aground

Finding the deepest iceberg scours to date provides new insights into the Arctic’s glacial past

Scientists from the Alfred Wegener Institute, Helmholtz Centre for Polar and Marine Research (AWI) have found between Greenland and Spitsbergen the scours left...

All Focus news of the innovation-report >>>

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